Blog vs e-Newsletter - Which is better
Hello,
I was going to start a blog related to a niche i have experience in. The idea was that i was going to build the blog until i reached "authority status" i would then use my guru status to make money from affiliate programs related to my niche.
Recently i have begun to wonder if i should do the same instead using a e-newsletter (think talkbiz just in a different niche)
Does anyone have any experience with both mediums, which one is it easier to make money with.
With a blog you can interact with readers and use SEO to get traffic, also if you write really good content there is a chance it will go viral on a site like digg or stumble upon, you can also do stuff like guest posts. You can also put banner ads on your blog.
With a newsletter you don't have to design anything, you can send a plain text message which allows you to focus on your copy which i feel is the most important.
I feel that it is also easier to sell things to your list than it is to your blog readers, having a list can also be used for other promotions other than my newsletter.
To me a newsletter feels more personal, also because they have to opt in to the list you are already building compliance.
Also having a squeeze page instead of a blog is a lot better because your can always improve the copy for better opt ins and split test as well.
What are your thoughts...
I was going to start a blog related to a niche i have experience in. The idea was that i was going to build the blog until i reached "authority status" i would then use my guru status to make money from affiliate programs related to my niche.
Recently i have begun to wonder if i should do the same instead using a e-newsletter (think talkbiz just in a different niche)
Does anyone have any experience with both mediums, which one is it easier to make money with.
With a blog you can interact with readers and use SEO to get traffic, also if you write really good content there is a chance it will go viral on a site like digg or stumble upon, you can also do stuff like guest posts. You can also put banner ads on your blog.
With a newsletter you don't have to design anything, you can send a plain text message which allows you to focus on your copy which i feel is the most important.
I feel that it is also easier to sell things to your list than it is to your blog readers, having a list can also be used for other promotions other than my newsletter.
To me a newsletter feels more personal, also because they have to opt in to the list you are already building compliance.
Also having a squeeze page instead of a blog is a lot better because your can always improve the copy for better opt ins and split test as well.
What are your thoughts...
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misterhu -
Thanks
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