Bear hunting? Is this the coolest marketing video of all time?

by Kurt
8 replies
Is this the coolest marketing video ever?

It's interactive, so play along...

#bear #coolest #hunting #marketing #time #video
  • Profile picture of the author kindsvater
    The Expendables movie had a similar cool use of YouTube. A real attention getter, although for this video I have already forgotten any product being sold.
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    • Profile picture of the author Kurt
      Originally Posted by kindsvater View Post

      The Expendables movie had a similar cool use of YouTube. A real attention getter, although for this video I have already forgotten any product being sold.
      But you wouldn't have seen it at all if I hadn't posted the video...Which is the purpose of these videos.

      We'd need to test the branding to see how well it worked. I read a report from CBS Sportsline a few years ago about the impact of someone just seeing a banner a time or two before buying. Based on this info, I'd bet that seeing that flash animation for the product will have an impact down the road and really enforce the branding the next time you see the product.

      But the reason I posted the video is I like the video from an "artistic" point of view, even though the keyword thing is the same as the BK Chicken used...
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  • Profile picture of the author Sue McDonald
    Cool interactive video. A bit of fun
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    • Profile picture of the author Bill Farnham
      I typed in 'kisses'...

      Apparently the product is something blondes use...

      ~Bill
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  • Profile picture of the author Jordan Kovats
    It pretty much covers all phrases in a round about way...and if it can't find a match...the bear holds up a 404 Page not found card. Pretty ingenious though.
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    • Profile picture of the author davidjames42973
      LOL! Thanks for posting this. I spent about a good 15 minutes toying around with it. There's some really funny ones if you play around with it...
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  • Profile picture of the author TelZilla
    It's actually a pretty funny marketing tool. I found at least 15 different endings, if not more.
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  • Profile picture of the author asnorth
    Yes I saw this yesterday, very clever. It's amazing to think what marketing techniques could be available in the not to distant future.
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