19.4% Abandon Video After 10 Secs

Quentin

14 years ago

Thats fairly common especially if you are not targeting visitors and going for bulk general traffic.

Q

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Martin Luxton 14 years ago

Mal,

That figure seems pretty meaningless without knowing WHY people click away.

For example, when I am looking for a particular music video I often click away quickly when it's not the right version/is poor quality/has lyrics or somebody's website name plastered all over it, etc.

On top of that, I was thinking 19.4% was really low when you consider how many crap videos there are.

Throw into the mix the average attention span of people online (9 seconds according to this 2002 study)

BBC News | SCI/TECH | Turning into digital goldfish

and again 19.4% seems low.

The only figure that really matters is the abandonment rate for your own videos.

Martin
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Barry Unruh

14 years ago

I'm sorry, I always thought I was supposed to get the click at 9 seconds...

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MichaelHiles

14 years ago

And 99.8% click away from a video within the first 0.15 seconds after realizing that it's Rick Astley.

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CDarklock 14 years ago

Originally Posted by MichaelHiles

And 99.8% click away from a video within the first 0.15 seconds after realizing that it's Rick Astley.

That's because everybody sends "Never Gonna Give You Up" when "Together Forever" was clearly the superior song for RickRolling.
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Danny Turner

14 years ago

chuckle - and 83.25% of all statistics are meaningless

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Rikki_Fawkes

14 years ago

And 99.9% click away after realizing that girl on the YouTube video thumbnail never appears in that skimpy bikini after all.

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Michael Oksa

14 years ago

What I would like to see is a study that shows the difference in viewing times between videos with visible controls and an indicator of how long the video is, compared to those without.

Of course you would have to take into account the amount of time spent LOOKING for said controls as opposed to active watching.

Either way, my guess is there would be a difference between the two.

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Michael

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cashcow

14 years ago

Well it's kind of funny that you say that because I was just watching a video - one of those sales ones that have no controls so you have to keep watching to get to what the guy is actually selling.

It started off with the person talking about how they were homeless and then they lasted one day in college - I clicked away after about 15 seconds - it was all about him! I want to hear about me!

The sad thing is that I actually did want to hear about the product (it was something about videos) but I didn't know how long the guy was going to ramble on about himself so I just didn't have the patience to keep listening.

Lee

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Rikki_Fawkes

14 years ago

Good job, guys. Now I'm going to have "Never Gonna Give You Up" stuck in my head for the rest of the day. I knew I shoulda clicked off that video way sooner.

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DuaneZ

14 years ago

Originally Posted by Rikki_Fawkes

Good job, guys. Now I'm going to have "Never Gonna Give You Up" stuck in my head for the rest of the day. I knew I shoulda clicked off that video way sooner.

I am with you, why with the "Never Gonna Give You Up" refferrence? Thanks for that as I go crazy all day.

LOL!

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CDarklock

14 years ago

Originally Posted by Rikki_Fawkes

Good job, guys. Now I'm going to have "Never Gonna Give You Up" stuck in my head for the rest of the day. I knew I shoulda clicked off that video way sooner.

Here, this always gets it out of my head.

YouTube - Broadcast Yourself.

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Tsnyder

14 years ago

Thanks...

I can't decide if this is the worst song ever written or the
guy forgot all the words...

Originally Posted by CDarklock

Here, this always gets it out of my head.

YouTube - Broadcast Yourself.

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Rikki_Fawkes

14 years ago

Originally Posted by Tsnyder

Thanks...

I can't decide if this is the worst song ever written or the
guy forgot all the words...

The definition of a song, in its primitive form, is music with words. This doesn't even qualify as a song - so it's basically the worst garbage ever written...

Thanks for helping with the stuck song, Caliban. I'm now listening to Aerosmith and Saga to get it out.

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Dan C. Rinnert

14 years ago

10 seconds? Maybe some of the gurus will take note and stop opening their videos with 30 seconds of flashy graphics and sound and a 3D visual tour of their product's logo.

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seasoned

14 years ago

Originally Posted by Dan C. Rinnert

10 seconds? Maybe some of the gurus will take note and stop opening their videos with 30 seconds of flashy graphics and sound and a 3D visual tour of their product's logo.

Stuff like that usually gets me to click away ASAP! BTW earlier today a site started playing music, by default. I closed the browser!

Steve

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MichaelHiles

14 years ago

Originally Posted by Rikki_Fawkes

The definition of a song, in its primitive form, is music with words. This doesn't even qualify as a song - so it's basically the worst garbage ever written...

Thanks for helping with the stuck song, Caliban. I'm now listening to Aerosmith and Saga to get it out.

LOL.... SAGA!!

Okay I'm off to listen to some Canadian 80s rock... Helix here I come...

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PhillTurner 14 years ago

Where do you get these videos from....

my head hurts!!!
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Rikki_Fawkes 14 years ago

Originally Posted by MichaelHiles

LOL.... SAGA!!

Okay I'm off to listen to some Canadian 80s rock... Helix here I come...

Try some Uriah Heep while you're at it... I really love the stuff off of their Abominog album.
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CDarklock

14 years ago

Originally Posted by Tsnyder

I can't decide if this is the worst song ever written or the guy forgot all the words...

The song is called "I Am Very Glad, Because I'm Finally Returning Back Home." He couldn't sing the actual lyrics because they were implicitly critical of the Soviet regime.

I think the song's wonderful. I even bought his album:

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Rikki_Fawkes

14 years ago

Originally Posted by CDarklock

The song is called "I Am Very Glad, Because I'm Finally Returning Back Home." He couldn't sing the actual lyrics because they were implicitly critical of the Soviet regime.

I think the song's wonderful. I even bought his album:

Okay, well in that case, I'm sorry I dissed your style. Hey, if he was being outspoken against the Soviet guv, I'm all for that!

Although I see you have some Evanescence and Lacuna Coil on your screenshot... there's some awesome picks!

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