How to Fully Track a Browsing User to Sale

9 replies
I haven't found a piece of software or answer to this problem yet. Maybe you can help?

I use Jim Stone's Split-Test Accelerator and can track what PPC campaigns lead to sales. This is done with a variable in the query string of the destination url. However, in order to track sales using this method, the user has to make a purchase in that session (and I have to transfer the query string via the url) otherwise I don't know what keywords lead to sales. I pretty much have to send Adwords visitors straight to the sales page if I'm to track what keywords lead to sales, which I don't want because it depends on a one off sale (I want to add them to my aweber account).

What software, script, or code can I use to track where visitors came from (mainly what keywords in a PPC campaign, but other sources would be amazing) who purchased my product?

The only idea I had was inserting the keyword they searched into a hidden field in aweber then appending those values to every url in the autoresponder (but then even that won't track properly unless some cookie exists because the query string would be lost). A scripted solution would make it a lot easier. Without such tracking, I'm wasting money on PPC.
#browsing #fully #sale #track #user
  • Profile picture of the author Joshua Uebergang
    If you have a good solution, I'll fall in love with you and only you
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  • Profile picture of the author phpnetpro
    I do a lot of tracking with my sales, marketing, etc.. but I don't really use PPC. Does Google Analytics not provide you with that kind of ability?

    From a programming standpoint, it would probably be as easy as setting a cookie on a visitor and including information like the referring url. Unfortunately with cookies, you will never get 100% of everyone's information. It could be combined with a tactic of tracking IP addresses but you would still end up losing some of the data.

    Since it seems like a fairly simple project, I would think a script exists.

    Sorry I cannot point you to an existing solution though.
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  • Profile picture of the author garyv
    I use stuffed tracker - It tracks almost anything you can think of...

    What is Stuffed Tracker? / Stuffed Tracker
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    • Profile picture of the author Joshua Uebergang
      I don't know if Google Analytics does this. I know it does everything I mentioned expect I'm unsure if it could track a sale days following a PPC click.

      How's Stuffed Tracker go with locating the origin of a sale generated at a later date? Looks like a comprehensive tool. Any other tools beside Stuffed Tracker?

      It's frustrating to hear guru after guru say you must know what traffic sources lead to sales and to drive traffic to a landing page, but not getting any solution for these two.
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      • Profile picture of the author jeskola
        Google Analytics?

        Isn't this what goals are for?
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        Don't look to MAKE money - look to HELP people and you will make all the money you can ever want.

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      • Profile picture of the author garyv
        Originally Posted by Joshua Uebergang View Post

        I don't know if Google Analytics does this. I know it does everything I mentioned expect I'm unsure if it could track a sale days following a PPC click.

        How's Stuffed Tracker go with locating the origin of a sale generated at a later date? Looks like a comprehensive tool. Any other tools beside Stuffed Tracker?

        It's frustrating to hear guru after guru say you must know what traffic sources lead to sales and to drive traffic to a landing page, but not getting any solution for these two.
        Stuffed tracker keeps track of every customer according to their IP address. So when a purchase is made, it can bring up every time in the past that this same customer visited your site. It also tells you which search engine they might have used, the keyword they used, which browser they're using, the operating system on their pc, the city they're browsing from, etc. Plus it has a great built in split testing script.
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  • Profile picture of the author Derek S
    Set up conversion tracking right in your adwords campaign. It will tell you exactly what search keyword brought you every individual sale. Takes two seconds and google walks you through it step-by-step
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    --- Work Smart... Not Hard ---

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  • Profile picture of the author Jesus Perez
    Originally Posted by Joshua Uebergang View Post


    The only idea I had was inserting the keyword they searched into a hidden field in aweber then appending those values to every url in the autoresponder (but then even that won't track properly unless some cookie exists because the query string would be lost). A scripted solution would make it a lot easier. Without such tracking, I'm wasting money on PPC.
    Use 2 hidden fields that append both the keyword used and campaign ID into a custom field. Thats the only way to track them long term. Any programmer can whip up the code fairly easily.

    Checking sales will be a manual process, though.
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  • Profile picture of the author Joshua Uebergang
    Stuffed Tracker seems great, but I already have a split-testing script and Google Analytics gives you that user information.

    The history of site visits for the user has me interested.

    Google Analytics?

    Isn't this what goals are for?
    Lol... I think you're right. Thank you! Can't believe I've overlooked this. However, does Goals track the original source if the person purchases on a second visit? Hm, what I'm asking for may be unnecessary because the "second source" is probably responsible for converting the user so that's what I should track.

    I've setup a goal for a purchase, but it's not tracking. I'll have to figure this out. Cheers guys.
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