I suck at converting! Conversion tips anyone?

47 replies
I'm not bad at driving a bit of traffic via SEO methods, but I think my main problem is converting that traffic into clicks, sales, leads, etc. Is there already a nice big "conversion help" thread anywhere? Or is there anyone that wants to take a look at one or two of my sites and possibly explain why nobody's taking action and clicking on my links/ads? I appreciate any help - thanks!
#conversion #converting #tips
  • Originally Posted by Chris Sweeney View Post

    I'm not bad at driving a bit of traffic via SEO methods, but I think my main problem is converting that traffic into clicks, sales, leads, etc. Is there already a nice big "conversion help" thread anywhere? Or is there anyone that wants to take a look at one or two of my sites and possibly explain why nobody's taking action and clicking on my links/ads? I appreciate any help - thanks!
    Hi Chris

    Why not put your websites onto your signature and those that want to, can access them and hopefully provide you with some useful feedback. I hope you are thick skinned though, there can be some "tough love" provided .

    All the best
    Andy
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    • Profile picture of the author Will Compton
      It really depends on what kind of site you are trying to increase conversions for. For an adsense sniper, change the position of ads, put more ads, take ads away, etc...

      I really comes down to, tracking and testing... Do more of both...
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  • Profile picture of the author alexdigital
    One option is to do some testing, maybe with Google Website Optimizer. You need a fair amount of traffic though.
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    • Profile picture of the author Chris Munch
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      Half the battle is getting out of the obsession of making loads of money from your visitors, but instead focusing on what they want, and answering that need in a way that makes you money.
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    • Profile picture of the author Chris Sweeney
      Originally Posted by The Beginner's Friend View Post

      Hi Chris

      Why not put your websites onto your signature and those that want to, can access them and hopefully provide you with some useful feedback. I hope you are thick skinned though, there can be some "tough love" provided .

      All the best
      Andy
      Thanks, Andy. I actually had links to 10 of my sites in my signature but some people told me it might come off a little spammy and won't really have much SEO benefit anyway. Some also mentioned that it's not the best idea to reveal my niches. So I'm still kinda torn as to what to do with my sig :confused:. But I'd be happy to share a couple of my sites here if it means that I can increase my conversion rates. Here are a few:

      [REMOVED]

      Anyone can feel free to check those sites out and give me some conversion tips! Thanks!

      Originally Posted by alexdigital View Post

      One option is to do some testing, maybe with Google Website Optimizer. You need a fair amount of traffic though.
      True, I have used it when I was doing PPC and it is very good and useful, but you are definitely right in saying that you need a fair amount of traffic.
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  • Profile picture of the author phpnetpro
    Hi Chris,

    What do you mean by a "bit" of traffic? I know a lot of people think their website isn't converting when they first start simply because of a lack of traffic. When you consider typical conversion rates, you may need 50-100 visitors a day to get a single click. If you are looking for a sale from that click, you may need to send 20-100 clicks to get that sale. By those numbers, to get a sale each day you could be looking at 1000-10000 daily visitors.
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    • Profile picture of the author Chris Sweeney
      Originally Posted by phpnetpro View Post

      Hi Chris,

      What do you mean by a "bit" of traffic? I know a lot of people think their website isn't converting when they first start simply because of a lack of traffic. When you consider typical conversion rates, you may need 50-100 visitors a day to get a single click. If you are looking for a sale from that click, you may need to send 20-100 clicks to get that sale. By those numbers, to get a sale each day you could be looking at 1000-10000 daily visitors.
      Thanks for the response, you are very right about that. By a bit of traffic, my eye exercise site in the post above gets about 30 a day, and the other two get about 10 a day. Not much, I know! But still let's say at 10 a day, that's 300 a month, and even after 3 months I'm not making sales and I'm getting just a few AdSense clicks.
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  • Profile picture of the author Lauryn
    How is your content?
    Is it mid-range quality?
    Are you the writer?
    Are you outsourcing?

    It may help to:

    1) look at some conversion techniques that copywriters use to see if you can learn a new trick or two, or

    2) look at the products you're promoting to see if they're worth the promotion. I know Alexa Smith - another poster - advocates IMers avoid high gravity products as well as those whose landing pages have opt-in or listbuilding on pages affiliates link to. This could be taking conversions from you.
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    • Profile picture of the author Chris Sweeney
      Originally Posted by Lauryn View Post

      How is your content?
      Is it mid-range quality?
      Are you the writer?
      Are you outsourcing?

      It may help to:

      1) look at some conversion techniques that copywriters use to see if you can learn a new trick or two, or

      2) look at the products you're promoting to see if they're worth the promotion. I know Alexa Smith - another poster - advocates IMers avoid high gravity products as well as those whose landing pages have opt-in or listbuilding on pages affiliates link to. This could be taking conversions from you.
      Thanks, yeah my content is not bad. I write it myself. I'm sure it's not the most amazing stuff in the world, but I'd say it's pretty good and it's also not some crappy, spun, non-readable blob of text. I aim to give the reader a good deal of insight on whatever topic the website is about.
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  • Profile picture of the author patadeperro
    Originally Posted by Chris Sweeney View Post

    I'm not bad at driving a bit of traffic via SEO methods, but I think my main problem is converting that traffic into clicks, sales, leads, etc. Is there already a nice big "conversion help" thread anywhere? Or is there anyone that wants to take a look at one or two of my sites and possibly explain why nobody's taking action and clicking on my links/ads? I appreciate any help - thanks!
    Dear Chris:

    Conversion is something more into the marketing side than anything else what I mean by that is: "What are you offering to your visitors?" "What is the deal you are making them?"

    If you are using SEO for very generic keywords like "money" your conversion will be very, very low, because money is such a generic term you don,t know if they are looking for "how to make money" or "How to avoid money".

    You need to understand what your visitors are looking for and just give them that into your site, this may seem like simple, but some times can be quite tricky other questions to ask are:

    Do you have a clear call to action? (Get it now, Buy it here)
    Can you sweet your offer more? (Add bonuses, make an special edition, offer something for free)
    Have you give them a reason of WHY TO BUY? (This is simple but it is overlooked for most of the people, why should I buy you know? Is this a limited edition product/service? Will I get something else id I buy now?)
    Did you clarify all their fears?

    Hope that can help you

    P.S.

    That is why sales letters are so long, because they do all that
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    • Profile picture of the author JohnMcCabe
      Chris, I had a few extra minutes, so I took a quick scan on the sites you listed.

      The very first thing I noticed it that the pages take forever to load. You use the same graphics heavy theme on all three sites. So you may be registering server requests, but I doubt you're getting even the amount of traffic you think you are.

      On the eye site, there's no real call to action other than "visit my buddy Duke's site". This is after giving half a dozen or more videos of exercises on the home page. Why should they click over to Duke's site or click an ad when you give them plenty to start out trying without either? You'd be better served taking that content and putting it behind a password, then dripping the passwords via autoresponder.

      Another quick tip, you might want to make the main text font bigger so the folks that could benefit most from your eye exercises can read it.

      I really didn't spend more than a few seconds on the other sites. I believe that god-awful theme is your biggest problem there. Try changing it out to something cleaner, without the load of graphics that have to reload for every page you look at.
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      • Profile picture of the author Chris Sweeney
        Originally Posted by JohnMcCabe View Post

        Chris, I had a few extra minutes, so I took a quick scan on the sites you listed.

        The very first thing I noticed it that the pages take forever to load. You use the same graphics heavy theme on all three sites. So you may be registering server requests, but I doubt you're getting even the amount of traffic you think you are.

        On the eye site, there's no real call to action other than "visit my buddy Duke's site". This is after giving half a dozen or more videos of exercises on the home page. Why should they click over to Duke's site or click an ad when you give them plenty to start out trying without either? You'd be better served taking that content and putting it behind a password, then dripping the passwords via autoresponder.

        Another quick tip, you might want to make the main text font bigger so the folks that could benefit most from your eye exercises can read it.

        I really didn't spend more than a few seconds on the other sites. I believe that god-awful theme is your biggest problem there. Try changing it out to something cleaner, without the load of graphics that have to reload for every page you look at.
        Thanks for checking it out John! Yeah, I figured my theme was probably one of the main problems. I should probably add a simpler theme with some a few relevant pictures. As for the visitors, Google Analytics says the average time on the site is over a minute (and that's not from my visits), so I think I'm definitely getting those visitors, but they sure aren't taking much action! I got some work to do - thanks again!
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    • Profile picture of the author addice
      Originally Posted by patadeperro View Post

      Dear Chris:

      Conversion is something more into the marketing side than anything else what I mean by that is: "What are you offering to your visitors?" "What is the deal you are making them?"

      If you are using SEO for very generic keywords like "money" your conversion will be very, very low, because money is such a generic term you don,t know if they are looking for "how to make money" or "How to avoid money".

      You need to understand what your visitors are looking for and just give them that into your site, this may seem like simple, but some times can be quite tricky other questions to ask are:

      Do you have a clear call to action? (Get it now, Buy it here)
      Can you sweet your offer more? (Add bonuses, make an special edition, offer something for free)
      Have you give them a reason of WHY TO BUY? (This is simple but it is overlooked for most of the people, why should I buy you know? Is this a limited edition product/service? Will I get something else id I buy now?)
      Did you clarify all their fears?

      Hope that can help you

      P.S.

      That is why sales letters are so long, because they do all that

      Thanks! I think this is useful for me too! ^_^
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  • Profile picture of the author Domenic Carlson
    When you test, make sure to test for both big and small things. Does the banner work better here or here - as well as whether people like single-page squeeze sites or multi-page informational sites. Read what others have to say but each site and industry is different. Keep testing and retesting.
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  • Profile picture of the author Lauryn
    I looked at the Dental Site... it took a long time for me to load, which was somewhat unsual. I don't know if anyone else has mentioned this to you - if so, you may want to look at that.

    Also, the theme is soooo not in line with your niche. Try a professional and clean theme like Thesis, Lifestyle, Streamline or Genesis - something that's fresh and customizable. Get a banner or header professionally done - LogoNerds has an ad in Warrior Classifieds that sells good logos and banners at great prices and they're really good.

    I would use a larger, more readable font, and I would break the posts down so that after a paragraph or so readers would click to continue. That small font looks aggravating to the eye. Something like Georgia or Times New Roman in a size 12 to 14, depending on how it looks on your site may be more pleasant to the eye.

    ETA: I didn't really read a lot of your site, but this is what popped out at me the most. I'll scan it again later if I have time and see if there's something else I might have missed or if there's something else someone has said.
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    Don't be an arse and try to flip something you clearly have no knowledge of against me.

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    • Profile picture of the author Chris Sweeney
      Originally Posted by Lauryn View Post

      I looked at the Dental Site... it took a long time for me to load, which was somewhat unsual. I don't know if anyone else has mentioned this to you - if so, you may want to look at that.

      Also, the theme is soooo not in line with your niche. Try a professional and clean theme like Thesis, Lifestyle, Streamline or Genesis - something that's fresh and customizable. Get a banner or header professionally done - LogoNerds has an ad in Warrior Classifieds that sells good logos and banners at great prices and they're really good.

      I would use a larger, more readable font, and I would break the posts down so that after a paragraph or so readers would click to continue. That small font looks aggravating to the eye. Something like Georgia or Times New Roman in a size 12 to 14, depending on how it looks on your site may be more pleasant to the eye.

      ETA: I didn't really read a lot of your site, but this is what popped out at me the most. I'll scan it again later if I have time and see if there's something else I might have missed or if there's something else someone has said.
      Hey thanks Lauryn, I appreciate ya taking the time to check out my site. I'm going to add a better, cleaner, faster-loading theme, get a nice relevant header graphic, as well as increase the font size. I didn't realize these things myself, so it's good to get another person's perspective. Thanks again!
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  • Profile picture of the author kjay
    Chris, I was going to take a quick look at all of your sites but I could only stand to wait for one to load. You've already gotten good advice in this thread - do something about that theme. While I was waiting for it to load, I was thinking that you must have a ton of image files or videos but there aren't nearly enough to account for the long load time. I then made the mistake of clicking on one of your internal pages - the one about compensation, I think, and there's hardly anything on it but still a long, long wait. I initially expected to tell you that it was probably because you weren't providing the information people expected, but there's no way to know that until you change your theme. I would go with something very clean and simple - something that doesn't distract from the ads and content and loads in a reasonable amount of time.

    Good luck to you!

    Karen
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  • Profile picture of the author JackTriggs
    Offer 1-1 help via email for any questions your visitors may have and stress that they're guaranteed a reply within the day...
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  • Profile picture of the author Bill_Z
    Didn't look at your sites, but in general: Give valuable stuff away, leave a piece missing from what you give away, give call-to-action. Experiment with the details.
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    • Profile picture of the author Daniel Brock
      Originally Posted by Bill_Z View Post

      Didn't look at your sites, but in general: Give valuable stuff away, leave a piece missing from what you give away, give call-to-action. Experiment with the details.
      Those are strong tips, practice those.

      Another very important tip is to always present benefits instead of features. It's ok to talk about specific features, however you want to gear the article so the reader is explained why the product is for them by presenting the benefits.

      I also found it helps if you cater your article to a specific audience if it applies. For example, if you are writing content about a gaming mouse, you want to use gamer lingo, and position the article so it is for gamers!
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  • Profile picture of the author Chris Sweeney
    Just a side note - I checked on my sites, and they don't normally take anywhere near this long to load. I wonder what that could be all about?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Chris Sweeney View Post

      Just a side note - I checked on my sites, and they don't normally take anywhere near this long to load. I wonder what that could be all about?
      Without digging too deeply, here's my guess...

      Those who mentioned the sites loading slowly had to download all the graphics before anything showed on the screen. I did a simple "one potato, two potato" timing, and the first time I loaded the eye site, it took almost 20 'potatoes'.

      When I clicked to a second page, it still took awhile, but not that long.

      You aren't noticing the big delay.

      My bet is that you have the graphics addressed with absolute urls, so every time the graphic is called for, it requires a server request. You look at these pages fairly often, as the developer, so most of the graphic files are in temporary storage on your machine. So your browser pulls them from the cache rather than from the server.

      When I went from the eye site to the coupon site, it was the same graphics, but different absolute urls, so my browser had to make the requisite server requests all over again.

      Since I imagine most people won't be hopping from one of your sites to another, the delay for the initial loading is the one you need to work on.
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      • Profile picture of the author Chris Sweeney
        Originally Posted by JohnMcCabe View Post

        Without digging too deeply, here's my guess...

        Those who mentioned the sites loading slowly had to download all the graphics before anything showed on the screen. I did a simple "one potato, two potato" timing, and the first time I loaded the eye site, it took almost 20 'potatoes'.

        When I clicked to a second page, it still took awhile, but not that long.

        You aren't noticing the big delay.

        My bet is that you have the graphics addressed with absolute urls, so every time the graphic is called for, it requires a server request. You look at these pages fairly often, as the developer, so most of the graphic files are in temporary storage on your machine. So your browser pulls them from the cache rather than from the server.

        When I went from the eye site to the coupon site, it was the same graphics, but different absolute urls, so my browser had to make the requisite server requests all over again.

        Since I imagine most people won't be hopping from one of your sites to another, the delay for the initial loading is the one you need to work on.
        Ah, good call, I figured maybe the reason it loads fast for me is because I already have those image files that are used in the template in the cache. I did notice that it took nearly 20 potatoes () for me to load some of my sites today though, and I haven't cleared my cache or temporary internet files or anything like that. But I will definitely try switching to a simpler theme with less graphics...and one that I can put in a relevant header image.
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    • Profile picture of the author Aussie_Al
      Originally Posted by Chris Sweeney View Post

      Just a side note - I checked on my sites, and they don't normally take anywhere near this long to load. I wonder what that could be all about?
      Chris - I checked your eye exercise site - I have to say I did not notice the slow load time for me .. but I will say there is no sense of urgency or direct call to action on that page

      If you want your customers to do something then you need to tell them to do it
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      • Profile picture of the author Chris Sweeney
        Originally Posted by Aussie_Al View Post

        Chris - I checked your eye exercise site - I have to say I did not notice the slow load time for me .. but I will say there is no sense of urgency or direct call to action on that page

        If you want your customers to do something then you need to tell them to do it
        Thanks Al, yeah I think I was having some server issues the past couple days which was the reason for the slow load time, not the image-heavy theme I was using (which we first thought). But you're right, a call to action is something that I definitely need to make a definitive part of the site - I'll certainly fix that!
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        • Profile picture of the author Chris Sweeney
          Ok, so I finished converting my sites. For those of you who have seen the previous versions of those sites (see post #7 for the list of the three sites), do you think they look a little cleaner now, have a clearer call to action and may result in better conversions? For those who haven't seen the previous versions, well, how do my sites look in terms of being excellent converters? And feel free to blast me with some constructive criticism - I can take it.
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  • Profile picture of the author Topgunb
    Had a look at EyeExercisesToImproveVision dot com

    I would change layout, everything is below each other.

    Success story of one flows into the next.

    Text size small .... eye exercise may be needed

    To convert better give away something they really value and need, in exchange for their contact info.

    Your writing style would work well on email follow up ( autoresponder) messages.

    These I think will convert.

    Drop me an email, I can and will help you get conversions.

    Brian
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  • Profile picture of the author Terry Hatfield
    Hi,

    You said you get 30 visits a day to your "improve eyesight" site. Is that hops to the sales page in clickbank or just visits to your landing page? How many hops total have you had to it?

    How is you clickthrough rate to your salespage on clickbank?

    I would get rid of the banners and put text links.
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    • Profile picture of the author Chris Sweeney
      Originally Posted by Terry Hatfield View Post

      Hi,

      You said you get 30 visits a day to your "improve eyesight" site. Is that hops to the sales page in clickbank or just visits to your landing page? How many hops total have you had to it?

      How is you clickthrough rate to your salespage on clickbank?

      I would get rid of the banners and put text links.
      Thanks for the response Terry. About 30% of the site's visitors click through from my site to the ebook sales page. So we can say 9 hops per day, and only 2 sales from the site over the past year. Granted I haven't been doing too much to increase conversions or anything, which is why I'm here now.

      Also, yeah I've heard people have more or less become "desensitized" or numb to banner marketing, as it doesn't work as well as it once did. So you feel that text links might get better clickthrough rates than the banners?
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  • Profile picture of the author Terry Hatfield
    Hi,

    Yes, the click through rate will go up considerably for you if you switch it to a text link. I would be sure to put a call to action in it that says "click here".

    As far to converting the leads to sales. I wear glasses and when I saw the page, I thought cool I would love to get rid of them. So I went down to see how much it cost and seen it was $37, I kinda lost interest in it. I think they are charging to much for the product. I don't think this is a niche with a really passionate crowd. It just felt to high priced for me to make an impulse buy.

    How many times a day do I think about getting rid of my glasses? None.

    I think, the only way you could improve the conversions, is if you throw in some bonuses if they buy through your link.
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  • Profile picture of the author Kevin_Hutto
    I looked at the coupon site and here are my thoughts.

    First, i was confused as to what action you want me to take. There are so many links and buttons and spinners and graphics and videos, etc... You should attempt to monetize the site ONE way at first. With either adsense or banners or text links. I would not do all 3. Test them all and see what works best. I also usually find that a site will either lend itself more towards adsense or towards an affiliate offer - test and pick the best one.

    Second, I am usually not a fan of having youtube videos on these type of sites - at least not on the home page... because you will lose clicks to youtube

    Third, as has been said, the theme is not helping you.

    Fourth, there are only 4 blog posts on this site - not a lot of content to be expecting affiliate sales

    Thats a start.
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  • Profile picture of the author HigherPrThanGod
    Or perhaps it's just not a profitable niche.
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  • There you go Chris, I told you if you put the sites up for scrutiny, you would soon have a bunch of really good thoughts and comments .


    I think all the good stuff has been said, but when I went on to the Vision site, my initial thoughts were:
    • Interesting theme, but what does it have to do with the topic (although not sure this would effect conversions)
    • No call to action - it wasn't obvious from the off that the banners were there for clicking, they just appeared to be there to brighten up the page. So I would definitely work on this with some text links and the odd "Click on the banner below...." comments.
    • Finally rather than trying to sell directly, perhaps offer a freebie via an opt-in and then take time building the need for the product with the potential customer via email marketing. This way you get several shots at making the sale, rather than just the one.
    What ever you do, I wish you all the best of luck doing it.

    regards
    Andy
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  • Profile picture of the author Chris Sweeney
    Thanks again all, I'm going to use the advice I got here, and I'll be sure to report my conclusions, which hopefully will be better conversion rates!
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  • Profile picture of the author Daryl Lim
    [DELETED]
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    • Profile picture of the author Chris Sweeney
      Originally Posted by Daryl Lim View Post

      Ultimately, you should hire a copywriter if you 'suck at converting'.
      Haha I may have exaggerated a little bit - my conversions just aren't where I feel they should be. And perhaps I will hire one...once I get my conversions up and start making some more money
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  • Profile picture of the author Daniel Deegan
    Here's a link to a good article at SEOMoz to help you get started.

    http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization

    Also the Conversion Experts link posted early in the thread is a great resource. I was going to post it as well but someone beat me to it.
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    • Profile picture of the author Chris Sweeney
      Originally Posted by Daniel Deegan View Post

      Here's a link to a good article at SEOMoz to help you get started.

      http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization

      Also the Conversion Experts link posted early in the thread is a great resource. I was going to post it as well but someone beat me to it.
      Thanks Daniel, I'll be sure to check it out!
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Terry Hatfield View Post

        As far to converting the leads to sales. I wear glasses and when I saw the page, I thought cool I would love to get rid of them. So I went down to see how much it cost and seen it was $37, I kinda lost interest in it. I think they are charging to much for the product. I don't think this is a niche with a really passionate crowd. It just felt to high priced for me to make an impulse buy.

        How many times a day do I think about getting rid of my glasses? None.
        Terry, I'm at the opposite end of the spectrum. I spent over $1,500 to get rid of my glasses, which I'd been dependent on since childhood. If I thought spending $37 for some exercises would have helped, I would have been all over it.

        The only thing anyone would have had to do was make me believe it might work. The Lasik people did that with case studies of a wide range of athletes that not only shed their glasses/contacts, but experienced noticeable improvements in performance.

        (Chris, that's a hint for your copy...)
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        • Profile picture of the author Chris Sweeney
          Originally Posted by JohnMcCabe View Post

          Terry, I'm at the opposite end of the spectrum. I spent over $1,500 to get rid of my glasses, which I'd been dependent on since childhood. If I thought spending $37 for some exercises would have helped, I would have been all over it.

          The only thing anyone would have had to do was make me believe it might work. The Lasik people did that with case studies of a wide range of athletes that not only shed their glasses/contacts, but experienced noticeable improvements in performance.

          (Chris, that's a hint for your copy...)
          Ah thanks for another good tip John, I'll be sure to use it. I'm in the process of converting my sites as we speak so I'll keep the thread posted!
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  • Profile picture of the author AndrewMurray
    Do you have a good funnel system? It's very difficult to convert if they fill in their info and get a 1 page sales letter. The more info you promise to provide the more hoops their willing to jump through to get it. This will get them accustomed to know you and put you in a position of power when it comes to your product/service.

    Andrew Murray
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  • Profile picture of the author Stephen Bray
    Hey Chris,

    I had no problem loading

    eyeexercisestoimprovevision.com/
    it was really fast!

    My thought is that maybe the

    repetitive banner implies that
    you're only selling one product?

    If you do intend only selling just one
    product maybe you could link to it
    using a variety of banner designs?

    The theme is nice, but most

    clinical products use black
    text on a white background
    and tend to use blue as a
    secondary colour.


    Large corporations have

    most likely spent thousands of
    dollars to establish that this
    is because those colours work
    best for health related markets.
    Don't be afraid to add a
    dash of orange
    though

    If you want to compete with

    medics then you probably
    should emulate their style?

    Thinking of medics, is there

    a doctor in the house, or at
    least on your site?

    I'd research stories of Dr.

    Bates and other medical
    names whom you can quote
    prominently, with some stats
    if possible, substantiating
    that eye exercises work.

    I'm not thinking of about

    writing articles here. Indeed
    you do well with stories of
    people whose eyesight
    improved. I'm thinking maybe
    you could use some stats, or
    medical quotes as sales
    slogans? But it's only a
    thought?

    philadelphiacoupons.org has

    a much cleaner theme, it would
    work better for your eye exercise
    site, with a different header I
    think.

    There's not much content there

    so maybe that's why your not
    doing much business?

    The same is true for

    njdentalinsurance.org.

    Am I right in thinking your

    passion is more with the
    eye exercise site?

    Another problem with the

    dental plans site is that
    although you write in the
    banner, or is it the subhead?
    "Your number 1 resource for
    finding dental insurance in New
    Jersey", Google are serving
    ads about: "Dental Occlusion";
    Dental Amalgam Waste Removal;
    and "Hundreds of People Coming
    For a Dental Holiday in Vietnam!"

    None of these have anything to do

    with what the web site promises. So
    were I in NJ looking for dental
    insurance and I hit your site I
    can't buy it from you!

    Finally, why not have a pre-sales
    page for your No 1 product on
    each site.

    This could either be a page or a
    preferred post. Then link your
    subsequent articles to it. That way
    your long tail keyword posts
    should provide some internal
    link juice to the page selling your
    most income producing product.

    Stephen
    Signature
    Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com
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    • Profile picture of the author Chris Sweeney
      Originally Posted by Stephen Bray View Post

      Hey Chris,

      I had no problem loading

      eyeexercisestoimprovevision.com/
      it was really fast!

      My thought is that maybe the

      repetitive banner implies that
      you're only selling one product?

      If you do intend only selling just one
      product maybe you could link to it
      using a variety of banner designs?

      The theme is nice, but most

      clinical products use black
      text on a white background
      and tend to use blue as a
      secondary colour.


      Large corporations have

      most likely spent thousands of
      dollars to establish that this
      is because those colours work
      best for health related markets.
      Don't be afraid to add a
      dash of orange
      though

      If you want to compete with

      medics then you probably
      should emulate their style?

      Thinking of medics, is there

      a doctor in the house, or at
      least on your site?

      I'd research stories of Dr.

      Bates and other medical
      names whom you can quote
      prominently, with some stats
      if possible, substantiating
      that eye exercises work.

      I'm not thinking of about

      writing articles here. Indeed
      you do well with stories of
      people whose eyesight
      improved. I'm thinking maybe
      you could use some stats, or
      medical quotes as sales
      slogans? But it's only a
      thought?

      philadelphiacoupons.org has

      a much cleaner theme, it would
      work better for your eye exercise
      site, with a different header I
      think.

      There's not much content there

      so maybe that's why your not
      doing much business?

      The same is true for

      njdentalinsurance.org.

      Am I right in thinking your

      passion is more with the
      eye exercise site?

      Another problem with the

      dental plans site is that
      although you write in the
      banner, or is it the subhead?
      "Your number 1 resource for
      finding dental insurance in New
      Jersey", Google are serving
      ads about: "Dental Occlusion";
      Dental Amalgam Waste Removal;
      and "Hundreds of People Coming
      For a Dental Holiday in Vietnam!"

      None of these have anything to do

      with what the web site promises. So
      were I in NJ looking for dental
      insurance and I hit your site I
      can't buy it from you!

      Finally, why not have a pre-sales
      page for your No 1 product on
      each site.

      This could either be a page or a
      preferred post. Then link your
      subsequent articles to it. That way
      your long tail keyword posts
      should provide some internal
      link juice to the page selling your
      most income producing product.

      Stephen
      Thanks a lot for the great insight Stephen! I actually just got done converting the eye exercises site to that theme I used with the dental and coupon sites...black text, white background...looks a lot cleaner! For those who are interested, it's a free theme - Semiologic, and can be downloaded at semiologic dot com. The headers I made with the free version of xheader. I will certainly try do some more pre-selling too; that's one thing I need to work on. Thanks again!
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  • Profile picture of the author sarahberra
    Great answers in this thread. I've heard that testing is vital. You must try out different methods and see what works. Try IPK (info product killer) methods one a few sites and see what happens or try Bring the Fresh or better yet try both on a handful of sites and see what works. Conversion is getting harder in this economy though. What would take seven clicks now takes 30. A lot has changed in recent years. You need even more traffic to convert into sales.
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    • Profile picture of the author Chris Sweeney
      Originally Posted by sarahberra View Post

      Great answers in this thread. I've heard that testing is vital. You must try out different methods and see what works. Try IPK (info product killer) methods one a few sites and see what happens or try Bring the Fresh or better yet try both on a handful of sites and see what works. Conversion is getting harder in this economy though. What would take seven clicks now takes 30. A lot has changed in recent years. You need even more traffic to convert into sales.
      Thanks Sarah, yeah conversion's a pain in the butt. I'm a Bring The Fresh customer and was using the theme "Comment Central" on most of my pages. I got like top-5 Google rankings in a little over a month for 3 of the 6 sites that I used my Bring The Fresh knowledge on. But the theme was just crap and had nothing to do with the niches I was focused on, so I changed them to something much cleaner, Semiologic, and installed some nice relevant header graphics. We'll see where it takes me!
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  • Profile picture of the author Chris G
    Offer something of value for free, like a report/ebook on a topic relating to what you are promoting.

    Build Your List!

    Build a relationship by offering information and later on they will be much more inclined to buy your products.
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  • Profile picture of the author unclepennybags
    It all depends on how targeted the traffic is and how good your presell is. I checked out the vision site and the article was so long that I doubt you get a lot of clicks from that let a lone sales. I always found that a presell article around 350 gets the most clicks and sales for me.
    Signature

    "The successful warrior is the average man, with laser-like focus." - Bruce Lee

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    • Profile picture of the author Chris Sweeney
      Originally Posted by unclepennybags View Post

      It all depends on how targeted the traffic is and how good your presell is. I checked out the vision site and the article was so long that I doubt you get a lot of clicks from that let a lone sales. I always found that a presell article around 350 gets the most clicks and sales for me.
      Yeah, some tell me that shorter is better, but others tell me that longer is better. I guess it's just one of those things that I have to test for myself. I appreciate the input!
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