Which of these options would make you subscribe to my list?

EDIT: Seems to be a lot of folks posting their answers to the original post without reading the rest of the thread. If you do that, you're missing an important bit of the puzzle.

Here's Kirk's offer, as explained further down:

His target market is practitioners in a licensed profession (i.e., accountants, chiros, etc.)

The training course is for the practitioner, with lessons on building a practice.

The monthly newsletter is a PLR product for the practitioner to customize and send to his/her clients and prospects.

That clarification changed my answer.

Below is my original answer. Kirk's clarification and my new answer are a few posts further down.
====================
Kirk, given those extremely generic options, I'd have to say "none of the above".

On the squeeze itself, it would depend on the content offer. If the training course covered something I wanted to learn or get better at, I'd sign up for it. If the monthly newsletter promised information that I believed would help my business, and that information was either unavailable or inconvenient to find otherwise, I'd sign up for it.

Maybe it's a function of my own approaching 'coothood', but the content itself is more important to making me sign up for another list than the frequency or format.

Hey Kirk, I agree with John. It really does depend on what the content is that you would be dangling over me. Training course as in videos, webinars, teleseminars, emails, etc. And what kind of information would be included in the newsletter. I've subscribed too many newsletters that weren't really newsletters but just emails.

That being said I would recommend you keep in touch on a weekly bases. Once a month and people start forgetting about you.

Kirk,

I'm not sure I understood your intention correctly. Are you asking me, all other things being equal, if the words "client newsletter + monthly" sound more appealing to me than "free training course + weekly"?

Or is there a difference in content between the two, and if so: what?

The latter would really make a difference for me. But if you just want to know which offer "sounds" more attractive, I'd choose the training course. Not because of the frequency, but since to me "client newsletter" sounds so much like "we'll send you loads of boring information about developments in our company that don't affect you at all". Just my personal feelings, of course...

Hope that helps,

Regine

EDIT:

Sorry, just saw your last post after my answer. Gimme a few seconds to think about it...

My answer is BOTH. If they are accountants as you said, they need on-the-job training as fresh professionals, which means that they will value the marketing lessons. They will also value the client newsletter because no knowledge is a waste. So, they actually need both.

I doubt the average newbie in ANY field even knows what PLR is, much less stays awake at night wondering how he's going to find some to use.

Growing his business is probably something he spends virtually all of his brain's non-sexual-fantasy time contemplating...if not outright panicking about.

I know if I were a newly minted accountant, I'd want to know how to find clients, publicize freely with a minimum of embarrassing cold calling, get my name in front of the right people, etc. Finding PLR content would be approximately nowhere on my radar.

Now, once you TOLD me about PLR content, and how I could use it to do the above, maybe THEN I'd have an interest. But until then, I'd have much more pressing concerns.

I think you'll fare much better meeting them where their already existing concern lies.

I've found the internet is very much geared to 'right here right now', so instant information/benefits are more compelling.

I would go both ways. I personally am new to the whole concept of marketing through the internet but what I do like is knowledge and information that is useful especially if it's not going to take an extreme amount of time to get the information whether it's a quick training or short informative news letter. I would do the short and sweet value packed training and newsletter.

I would def go for the weekly lesson!

Another vote for weekly lesson here.

To me, a newsletter could contain absolutely any type of boring news that I don't care about. A lesson on the other hand, could help me learn something new and useful.

I'd only really be interested in a newsletter if I was already familiar with you and was a big fan of your products/services.

If you wanted to recruit me as a new subscriber, you'd better offer me something damn good!

I would prefer the weekly course because monthly wouldn't be enough information for me, especially if it was a niche I was extremely interested in. Also, with a monthly newsletter I'd be a lot more likely to forget I had even signed up for it in the first place and then wonder what it was when it showed up in my inbox. A weekly course allows me to get the information I desire on a regular basis and also allows you to continue the conversation with your subscribers in a more frequent fashion. Just my two cents.

i would say the training course, but would prefer something instant in my hand if you can offer it as soon as i subscribe

Why not both?

Use your squeeze page to promote your lessons through which you will provide a funnel of high value information and products near the end of which you will tempt them to opt in to your newsletter with a freebie just before your autoresponder series runs out of messages.

That way you can bring them up to speed with the series and then continue to feed them withe the newsletter long-term.

This is a great poll, cheers kirk.

Not only do you benefit but everyone that votes benefits as you can see the answer is pretty obvious.

It's like split testing before you even start!