QUICK! What's your favorite Marketing Book?

by vbcannon 4 replies
Please help me find a handful of great marketing books that you really benefitted from once you took action.

Thanks!
#main internet marketing discussion forum #book #favorite #marketing #quick
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  • Profile picture of the author vbcannon
    Anybody? I just need a few solid ones to help with Marketing
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    Happy to Learn. Happier to Help!

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  • Profile picture of the author theory expert
    Banned
    I have heard these books are great:

    22 immutable laws of Marketing by Al reis and Jack Trout

    Duct tape marketing by John Jantsch

    Guerrilla Marketing by Jay Conrad Levinson

    Good Luck!
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  • Profile picture of the author Barry Unruh
    Mine is not actually a book, but much more effective for IM.

    It is a place called "My Ideas, Strategies, and Plans" which is filled with items from some guy named Allen Says and other brilliant marketers.

    There are strategies which can change your life in there, seriously.

    The price for this online brilliance is only $37. As an added bonus, you will get access to hundreds of strategies put together by other IM Marketers.

    All of this can be found by simply joining the War Room.
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  • Profile picture of the author JamesMSpacey
    Don't know if this is what you are looking for, but it was invaluable to me when I read it and altered my perspective of what the potential of 'long-tail' marketing really amounts to.

    Here's a link to Chris Anderson's book and the place where the term originated.

    Wired 12.10: The Long Tail

    In IM circles 'long-tail' is generally perceived to mean long keyword phrases, but that's such a small part of the concept.

    Here's some interesting reading about the subject (and about Chris) on Wiki.

    Long Tail - Wikipedia, the free encyclopedia

    JMS
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