Just beginning, take a look at my roadmap and make suggestions...

My biggest suggestion is that you expand that research category quite a bit.

A LOT of people make the mistake of thinking that "research" is just finding some good keywords and then banking money.

That is far from the truth.

True market/niche research begins with attempting to understand the people you are trying to sell to.

So lets assume you found a good market to sell to.

You now need to discover what this market needs/wants and what makes them tick.

1. Demographics - what are they age, sex, income, family status, education levels, the more you can find out, the better.

2. What are their emotional hot buttons - what are their needs, desires, wants, what is going on inside their head.

You can get this information really easily.

The first can be gotten through Quantcast.com

Find a popular site inside your market and plug that site into quantcast. It gives you a rough view of the visitors and demographics that go to that site.

I recommend you do this for several key, popular sites in your market. That way you get a wide amount of data for multiple sites, you can piece together who makes up your market.

The second piece of info - needs, wants, emotions, etc. can be found by hitting up the niche market forums.

Read the stories that people post, the struggles, the emotions, the wants and desires. You will get a WEALTH of information from that.

From there, you take those two and you piece together what your market looks like.


The more in depth your study, the higher chances you have of winning out the gate - if you mess up niche research, you may get lucky and make money - but most likely will have to rely on a lot of testing and tracking.

Rob