How much competition is to much?

Steven Carl Kelly

14 years ago

How are you judging your "competition"? You may be laboring under a false impression.

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Vulk

14 years ago

Competition as in if the keywords I'm trying to target are to saturated, how can I find out?

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Steven Carl Kelly

14 years ago

Originally Posted by Vulk

Competition as in if the keywords I'm trying to target are to saturated, how can I find out?

Ignore the pure "volume" of pages that come up in a Google search for your keywords. Your only REAL competition is the first page of Google -- so if the search returns 100,000 or 100,000,000 your focus is the same: top ten. After page one, traffic is a mere fraction of what the top spots get.

Instead, focus on the QUALITY of the results on the first page of Google. Search your keywords, visit each page, check their PR, check the backlinks to those pages, and do your due diligence to find out how "strong" these competitors are.

Determine if you can outrank them. If you can, go for it.

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jan roos

14 years ago

Originally Posted by Steven Carl Kelly

Ignore the pure "volume" of pages that come up in a Google search for your keywords. Your only REAL competition is the first page of Google -- so if the search returns 100,000 or 100,000,000 your focus is the same: top ten. After page one, traffic is a mere fraction of what the top spots get.

Instead, focus on the QUALITY of the results on the first page of Google. Search your keywords, visit each page, check their PR, check the backlinks to those pages, and do your due diligence to find out how "strong" these competitors are.

Determine if you can outrank them. If you can, go for it.

Do exactly what Steven just said. Also if they have lots of back links check which anchor text are used to link back to their site. If it's not keyword targeted you can outrank them easier. This is bit advanced and dont forget the more basic stuff like check if they have the keyword in their title, url, description tags etc.

Cheers

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King Shiloh

Banned 14 years ago

The fear of competition is the beginning of failure in this business. Why? All the niches that will provide you with money to put food on the table are full of competition.

There is nothing like too much or too little competition as far as IM world of today is concerned.

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phpnetpro

14 years ago

Originally Posted by King Shiloh

The fear of competition is the beginning of failure in this business. Why? All the niches that will provide you with money to put food on the table are full of competition.

I disagree with this point. There are tons of low competition markets available, it's just not going to be your biggest and best markets.

I won't give away my tricks to finding a new, low competition niche, but I assure you they are out there.

I spent an hour last night researching new niches and I found 11 new niches and only 5 of those niches have competition.

Definitely look at the strength of the competition. Backlinks are important. Find out the PR and number of backlinks of each top 10 site for your keyword. Look to see whether those sites have the keyword in their domain name. If you can find a site in the top 10 that doesn't have a single backlink, it will be a piece of cake to get there. Three of the niches I discovered last night fall into this category and receive 5,000+ monthly searches.

You do want to be careful not to go for a keyword phrase that has some major shopping retailers loaded in to the top 10, because these will take a lot more work.

One niche I found last night gets 90,500 monthly searches, the exact keyword domain name is available, but the top 10 is loaded with amazon and other major shopping retailers. There isn't a single site in that top 10 that has the keyword phrase exactly, but almost all of those sites have 100+ backlinks. This is a niche I may consider going after, but I am sure it will not be a piece of cake to get to the top 10.

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tpw 14 years ago

The number of competitors is seldom the issue...

In many niches where I compete, I have thousands of competitors...

If you compete better than they do, you can beat them...

When it comes time to promote, most people barely do it, and when they do it, they do it half-assed...

Instead of looking at the number of competitors for anything I am wanting to do, I always look at the quality of the competition, and I look at how wisely they promote themselves online...
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- Alexa Smith Banned 14 years ago
  
  For me, it's not about "how much": it's about "how good".
  
  The quantity of my competition doesn't make any difference to me, because in SEO terms I'm competing with only a tiny handful of sites at the top of Google's first page, and I don't mind if there are 800 other sites behind them or 8,000,000.
  
  But if the top half of the first page are all age-old, high-PR authority sites with thousands of backlinks from other age-old, high-PR authority sites, then yes: that's "too much competition" for me to target that keyword. But it's still not about quantity.
  
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  CDarklock 14 years ago
  
  Originally Posted by Alexa Smith
  
  For me, it's not about "how much": it's about "how good".
  
  It's just like swimming. It doesn't matter how deep the water is; you're only using the top of it anyway.
  
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  "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
  
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Chris G

14 years ago

Whenever I do keyword research I like to see results under 70,000. Anything above that, the competition is just too high to compete with the keyword. The chances are much better on getting on page one of Google with lower results. Just my opinion.

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Steven Carl Kelly

14 years ago

Originally Posted by Chris G

Whenever I do keyword research I like to see results under 70,000. Anything above that, the competition is just too high to compete with the keyword. The chances are much better on getting on page one of Google with lower results. Just my opinion.

You're missing a LOT of opportunities.

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unclepennybags 14 years ago

More like how much competition is enough? There is a lot of competition on the internet nowadays especially when promoting Clickbank products. Just remember the more competition there is in a certain niche the better because that just demonstrates how profitable it is.

I used to go through the numbers like putting the keyword into quotes on google and not bother going for a keyword that has more than like 70,000 pages. But the more I thought about it the more I knew that it just didn't matter. After all you don't know if those pages are of low value. I guess just watch out for legit sites that are authorities on the subject.

I go by a simple code. Just find a keyword closely related to buying a product and then target it well. Build relevant content and backlinks to the site until you rank.
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Vulk 14 years ago

Originally Posted by Steven Carl Kelly

You're missing a LOT of opportunities.

What if #1 is an article on associatedcontent.
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- Steven Carl Kelly 14 years ago
  
  Originally Posted by Vulk
  
  What if #1 is an article on associatedcontent.
  
  Same rules apply. Check out each of the top results and see if you can outrank them, then decide. Don't just decide based on where the top result lives.
  
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Bart Wilde

14 years ago

The best way to see if there is a lot of competition is to do 2 things :

Go to Adwords Keyword Tool and check competition there by checking up on your keyword. This simple tool will show you if there is interest in advertising of this product = competition.

Second thing is go to Google and type in keyword or niche you are trying to hit.
Check first, second and third website from results and check if they are reputable companies or websites.

If you want to rank in Google under therm "Green Pharmacy" you wont make it without major investment and preparation, but if you go for "Simple Airplanes" then you can rule the niche.

Good Luck Vulk!

- Bart

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LacyJ

14 years ago

Steven Carl Kelly has hit the nail on the head...its not the AMOUNT of competition, its the STRENGTH of competition! The real "diamonds in the rough" in keyword land very well may have a metric ton of competing pages, but the top ten results are always less than perfectly optimized.

When you're checking out your competition, and you're looking at the on page seo and backlinks for the #1 ranked site for a keyword you like, and you say to yourself, "I can beat that." that's when you've found a winner.

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Showayne Marley

Banned 14 years ago

[DELETED]

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Alexa Smith Banned 14 years ago

Originally Posted by Showayne Marley

There is no such thing as saturation man.

Maybe there isn't for products/niches, but there certainly can be for keywords (which I think is what's kind of implied here, really?).
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ProductLockdown

14 years ago

If you're planning on using clickbank to promote your niche, be sure to protect your investment! I would hate to see your work getting stolen by potential buyers just because they took 5 minutes to Google how to steal your product on clickbank.

Also, I agree w/ Marley in saying "saturation" is a laughable term when it comes to keywords on the web.

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How much competition is to much?

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