Here are some of the problems I found while viewing JV pages.
#1 No Concrete Conversion Data
I am surprised 'coz this is what I saw in most JV pages :
I've consulted with _________ ( Copywriter's name ) and he is the the top copywriter, helping _______ ( Someone ) to get XX% conversion for their products.
My Take :
1) Mentioning who you have consulted or who wrote the copy for you doesn't provide your affiliates with any concrete conversion data. The results that your copywriter brought for others doesn't mean that it will be the same for your sales page. Different audience, different product.
2) Most affiliates are looking for concrete data in order for them to predict their earnings. Thus, conversion is the only metrics they can relate to. The above 'data' in your JV page is sub-par. Simple as that.
#2 EPC doesn't mean anything neither
To be honest , I don't know if EPC is a significant data. Most EPC that you saw on affiliate networks are made up of total commission/total clicks.
Commission is a fix data. Clicks aren't. Traffic can be driven from a lot of different sources.
I don't know who started the trend of stating EPC in JV pages , I am doubtful that it brings any significant meanings to affiliates.
Here is why :
The product owner did not mention where the traffic they comes from and what type of traffic they have tested. To the least, let the affiliates know that you are testing traffic from emails.
It is very very hard for affiliates to measure their effort using "EPC" as metrics as traffic sources aren't mentioned.
Some affiliates may use PPC, Article traffic or Social Media traffic and EPC that you have provided isn't really useful. You are comparing apple and oranges if the EPC you have provided is the EPC ( Using traffic from emails. )
#3 Did you segment your traffic?
I believe thats the biggest problem in JV pages. The product owner did not segment their traffic and do not know what is the conversion for different traffic sources.
Conversion is 5% for all traffic sources <----- EPIC FAIL
So how can PPC affiliate use your data to predict their earnings and break even point?
So how does article marketer know whether is their traffic converting or not?
So how does social media marketer know whether their effort is paying off?
You need to segment your traffic and you need to know the conversion rate for each of the traffic sources. Google analytics is your best friend. Use it to its potential.
My Opinion :
I believe JV/Affiliate pages should give affiliates and their JV partners concrete data that they can work with.
Assume that product owners have little traffic to craft the data, start working with your affiliates/JV partners to milk the data. Thats the closest you can relate to and thats YOUR JOB to do so.
For high traffic sites, start working on your Google Analytics and update your JV/Affiliate pages. You may be attracting super affiliates that you have previously missed to promote your product.
Some analytics tools you can instantly use :
1) Google Analytics
Whats your take?