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Attention Offliners... How do you charge for PPC Management?

by guillopuyol
1 replies
I am looking to add PPC campaign management to my services, but I don't like the idea of being a % of ad budget or ad spend as it basically turns into a conflict of interest...

I don't like charging by hits because again... more traffic doesn't necessarily mean more results.

In the offline world, tracking conversions can (in some cases) prove too difficult...

What pricing model have you guys found that is a win-win? I want to feel like I am getting what I am worth and I want to make sure my clients feel the same way.

Any thoughts?
#attention #charge #management #offliners #ppc
  • Profile picture of the author powerspike
    personally i use two methods (and generally a hybrid of the two)
    1) Charge a 5 of spend, for low CPC it's 10%, for high CPC it's 5%.
    2) Charge a month fee.

    What i normally do, is tell the client i charge a % of spend, however the minimum monthly charge is $50, so i can ensure my time is paid for. Most customers are happy with this, and helps me also keep good relations.
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