But what should I be thinking about when preparing to sell?
For example, I'd want to sell the business, including my list of about 17,000 subscribers. But that list is at Aweber -- will they let me transfer the list to another person's account? And are there other ethical issues surrounding the inclusion of a list in such a sale?
I'd also be selling all my AdWords-keywords (a lot), and access to all the historical data on them. How much would such an asset be worth?
Pricing is of course also an issue. The business has broken even for about 5 years, while building the list. There are some good assets and a lot of potential here, but no profit as of today. I wouldn't be willing to sell for change -- but what IS a reasonable price?
I'm sure someone here has some experience in the matter.