Do you use different pen names for different niches? Need advice!

by Mary Gallivan 15 replies
Hi

I'm thinking of setting up a website with wordpress in a totally different niche to Internet Marketing and Affiliate Marketing.

As my name is associated with the above I was considering using a pen name but as I've never used one before I have a few questions.

Some of you use a pen name for articles submitted to EA and I've looked at how to do that, but what about any issues regarding a website.

Would I need to register a new aweber account with the pen name I choose?

Would I also need to have email addresses with the pen name for an autoresponder series?

How would I manage payments through Paypal?

Is there anything else I need to know or consider?

Best wishes

Mary
#main internet marketing discussion forum #affiliate marketing #internet marketing #pen names
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  • Profile picture of the author Simon_Sezs
    Originally Posted by Mary Gallivan View Post


    Would I need to register a new aweber account with the pen name I choose?
    You can change it up a bit. Make it a generic name or a cover all like a business name...



    Originally Posted by Mary Gallivan View Post

    Would I also need to have email addresses with the pen name for an autoresponder series?
    Yes

    Originally Posted by Mary Gallivan View Post

    How would I manage payments through Paypal?
    Once again, I suggest going ahead and spending the couple hundred on an LLC and grabbing a name for your business.

    Originally Posted by Mary Gallivan View Post

    Is there anything else I need to know or consider?
    Most Warriors will disagree with me here, but I think that aliases are definitely a necessary evil in IM. I have roughly 40 personas that I use to sell stuff with. Overkill? Yeah, probably, but when you start to get into having a ton of sites, you want to confuse those trying to follow your tracks as much as possible.

    Besides, who would want to buy bras from a 35 year old man? Catch my drift?
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    "Either write something worth reading or do something worth writing." Ben Franklin
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  • Profile picture of the author jhongren
    Originally Posted by Mary Gallivan View Post


    Some of you use a pen name for articles submitted to EA and I've looked at how to do that, but what about any issues regarding a website.

    Would I need to register a new aweber account with the pen name I choose?

    Would I also need to have email addresses with the pen name for an autoresponder series?
    Hi Mary, As for me, I have different pen names for different niches. Just make sure they are consistent for branding purposes, be it from ezines to autoresponders to ebooks and so on.

    Cheers,
    John
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    • Profile picture of the author Jelasco
      You don't need a separate aweber account. You can create as many lists as you want, and each one can have a different sender name.

      You don't need separate PayPal accounts, either, especially if you use a company name. Even if you are a sole proprietor, you can still have a PayPal address that does not look like a person's name. You can also assign several email addresses to one PayPal account. Something like sales or orders or pay AT yourdomain is good, rather than bob or sue as part of the address.

      I think you are worrying too much about this. It's quite common for a business to sell products from multiple authors, for a website to be owned by a person with a different name, and so on.

      Remember this is just a pen name, not the witness protection program.
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      • Profile picture of the author down2earth
        This is something that has also plagued me and others I know who are honestly trying to put out a good product or article, but need a bit of privacy, also. Pen names are not necessarily to deceive as in with intent to defraud, but they have become necessary, especially for persons who write politically sensitive material, etc., or controversial stuff.

        As I have read some authors suggest to create business names, entities, etc., I have also read authors who suggest not to get a business name or EIN. The trouble with trying to use Paypal or other payment processors is this hurdle of having to acquire a business name, for example, before you can use a secure merchant number to create a Buy Now button, instead of using the email address corresponding to your Paypal account.
        When you have no operation making money yet, or a small enterprise you'd like to turn into a business but must build up sales, it is not exactly suitable to apply for the business account, and the bus account apparently makes one immediately subject to more IRS regs, etc..
        I was told by a Paypal admin that the donation buttons should only be used by entities holding some sort of tax exempt status, etc., or they'd get redflagged, which news I nearly fell over from. I told them there are so many sites accepting donations you probably can't count them all.
        So it remains a problem. To sell a few things at times one doesn't want real name given out for, but to still be able to trade and receive payments, electronically.
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        • Profile picture of the author cashtech29
          Open up a business account and go under your business name...
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  • Profile picture of the author imb
    Just to add about Paypal, not only can you add a new payment address directly from your Paypal account but you can also set whatever email you like in your button code itself.

    <input type="hidden" name="business" value="whatever@example.com">
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    • Profile picture of the author Mary Gallivan
      Hi

      Thanks everyone, that's confused me even more now! :-)

      OK, from what you've all said there should be no problem with aweber or paypal.

      For site in my sig my name is on that as Mary Gallivan and any articles I write have my name on them. So for a different niche, say I want a pen name of Jane Smith and the niche is acne cures - I'd write articles as Jane Smith and use that name for the sender of aweber broadcasts. I'd also set up email accounts for Jane Smith.

      What about on the site itself and contact details? How does that work?

      Should I maybe have a brand name of Gallivan Enterprises dot com and have each site as a sub domain or can I keep them separate?

      Mary
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      • Profile picture of the author Jelasco
        Originally Posted by Mary Gallivan View Post

        Hi

        What about on the site itself and contact details? How does that work?

        Should I maybe have a brand name of Gallivan Enterprises dot com and have each site as a sub domain or can I keep them separate?
        For contact info, it would be the email address which doesn't have Mary in it or a contact form, no person's name needed.

        For registering the site, you can use a registrar with the privacy option or just leave it as is. Even if your whois says Mary and the sales letter says Sue, not a problem. Very few people look at whois; even if they do, Mary could be the webmaster for Sue, or the owner of the site who is helping Sue sell her product, or any of a number of things other than Mary and Sue being the same person.

        Unless you already have a business set up with Gallivan in its name, I would pick a more generic name.

        Look at it this way- if you go to a store and see a book published by Random House or Harper Collins, you probably don't ask yourself if the owner of that company is the author of all the books they publish. You using a pen name is basically the same concept as that.
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        • Profile picture of the author Mary Gallivan
          Thank you very much Jelasco, that's clarified things for me - I think! :-)

          It's the generic name now that's the problem.

          Best wishes

          Mary
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          • Profile picture of the author byronwrites
            I'm wondering how you approach the biography or "about me" blurbs for a pen names.

            I've spent the day searching it on the web and I "think" you just give it as though it were for you only with a different name. After all, that's what it is. Maybe mentioning aspects that more reflect that persona?

            So far I'm geting that no embellishment is allowed and anything you don't want revealed you just get real vague.

            Any other perspectives that would help me with this?

            Thanks
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            • Profile picture of the author JonnyAndrews
              Yes! I use a different name in each niche I work with. Has nothing to do with trying to be sneaky and everything to do with wanting to keep them distinct.

              For me it's like compartmentalizing my personality.

              Besides, it helps me keep customers straight depending on what name
              they ask for when they email!
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              • Profile picture of the author TheMagicShow
                The only thing with aweber is that you need a phyical address on the bottom of your mailings, if you do plan on going with many diff names, then your address shall still be the same.
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                " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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                • Profile picture of the author cashtech29
                  Are there marketers who might also find a reason to use different names,
                  even different user accounts on one given forum?
                  (Maybe not to be sneaky, but for business reasons)?
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                • Profile picture of the author Chris Lockwood
                  Originally Posted by Magic Mel View Post

                  The only thing with aweber is that you need a phyical address on the bottom of your mailings, if you do plan on going with many diff names, then your address shall still be the same.
                  Why is that an issue?
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