74 Dangerous Marketing Tools You May Not Know Of

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Hey guys,

I notice that it will be time consuming to know every tools to men out there. So I've decided to put together a thread that outline tools that are very useful to improve your sites. These tools are being categorized. I may not know all of them so feel free to blast out the tools that you know.

Usability Testing Tools

  • User Testing [Paid ] - UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user's test session, you get a video and their written summary.
  • Silver Back 2.0 [Free 30 Days + Paid] - Guerrilla usability testing software for designers and developers.
  • Ethnio [Free + Paid ] - Ethnio enables companies to recruit their own customers for testing.
  • Five Second Test [Free+ Paid] - 5 Second Test allows website owners to upload images that will be reviewed by random Internet users.
  • Feedback Army [Free + Paid] - Submit questions about your site and receive 10 responses from our reviewers.
  • User Feel [Free] - Remote Usability Testing.
  • Youseeable [Free + Paid] - Run usability tests on your website - fast and easy.
  • IntuitionHQ [Paid] - Spend less time, improve your designs and impress your clients.
  • Usabilla [Free + Paid] - Micro Usability Test.
  • Loop11 [Paid] - Online, Unmoderated usability testing.
  • AddUse [Free + Paid] - AddUse is a web based tool that helps you create, manage and present your user research in a simple, easy to use and cost efficient way.
  • What Users Do [Paid] - We video people using your website

1st Impression Testing Tool
  • Chalkmark [Free + Paid] - Quickly run a test on your UI prototypes to answer any nagging questions about usability.

Concept Feedback Tool
  • Concept feedback [Free + Paid] - Receive quick, actionable feedback from a professional community by uploading a concept (a website, logo, advertisement or other.

Attention Analysis Tool
  • Feng-GUI [Free + Paid] - Feng-GUI attention analysis simulates human vision during the first 5 seconds of exposure to visuals, and creates heatmaps that predicts what a real human would be most likely to look at.

Visitors Movement Tracking (with Video)
  • UserFly [Free + Paid] - It's a new way of getting data on your visitors' browsing patterns.
  • Clicktale [Free + Paid] - ClickTale offer silent movies of your users' interactions with your website.

Behavioral Targeting Tool
  • BTBuckets [Free] - Free personalization and on-site behavioral targeting tool.
  • Padicode [Free + Paid] - Real Time Behavioral Targeting Solutions. (Still in BETA)

Visitors Survey Tool
  • 4Q [Free] - The 4Q Online Survey is a free online survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks

Text Link Checker Tool
  • Bad Neighbor Link Checker [Free] - Scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas.

Buzz & Social Mentions Measurement Tool
  • Webbed-O-Meter 2.0 [Free] - Can help track how effective you are at inspiring consumer generated content online, call it buzz marketing, social media marketing or viral marketing.

Web Analytics
  • Google Analytics [Free] - Web analytics with "enterprise features" and a ton of plugins and hacks.
  • Mouseflow [Free + Paid] - Realtime user studies and analytics tools for your website.
  • Mixpanel [Free + Paid] - Learn how people engage with your website.
  • Logaholic [Paid] - Powerful web analytics solution that delivers reliable, objective information about the performance of your web site content, traffic, keywords and marketing
  • Clicktale [Free + Paid] - ClickTale offer silent movies of your users' interactions with your website.
  • Woopra [Free] - Woopra is the world's most comprehensive, information rich, easy to use, real-time Web tracking and analysis application.
  • Chartbeat [Paid] - Real-time monitoring of your online presence.
  • Yahoo Analytics [Free] -Still in beta, but incredibly powerful. It is currently available with Yahoo! Merchant Solutions Standard, Professional, and Yahoo! Store plans.
  • Piwik [Free] -An open source web analytics solution.

A/B and Multivariate Testing Software
  • Google Web Optimizer [Free] -Free A/B and Multivariate Testing Software.
  • Visual Web Optimizer [Free Trial + Paid] - World's easiest A/B testing software.
  • Optimizely [Paid] - Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing.
  • Unbounce [Paid] - A/B testing gear towards landing pages.
  • HiConversion [Paid] - Adaptive multivariate testing solution requires dramatically less visitors than any other solution.

Customer Feedback Analytics
  • Kampyle [Paid] - Allows your visitors to give feedback on your site, via a little button that sits at the edge of each webpage. Also offers Google Analytics integration.
  • User Voice [Free + Paid] - Uservoice communities are the easiest way to turn customer feedback into action.
  • User Echo [Free + Paid] - New way to listen and engage your customers.
  • KISS Insights [Free + Paid] - Give customers a way to tell you what they need.

Competitive Intelligence Tool
  • Compete [Free + Paid] - Keep your enemies closer.
  • Google Trends [Free] - Keyword and Website Trends.
  • Insights for Search [Free] - Compare search volume patterns across specific regions, categories, time frames and properties.
  • KISS Insights [Free] - Adwords keyword analysis.
  • DoubleClick Adplanner [Free] - Free media planning tool.
  • Adquants [Free] - is a tool that offers competitive research related to any keyword or URL you provide.
  • Spyfu [Free] - Cool competitive intelligence tool.

Miscellaneous Emerging Analytics Tools
  • Klout [Free] - Klout identifies influencers on topics across the social web
  • Topsy [Free] - Real-time search for the social web.
  • Analyze Words [Free] - AnalyzeWords helps reveal your personality by looking at how you use words. It is based on good scientific research connecting word use to who people are.
  • Postrank [Free + Paid] -Track and understand your Social Engagement.

Call Tracking Tool
  • Mongoose Metrics [Paid] - Provides phone call analytics for both online and offline marketers. Customers use our service to better understand which of their campaigns drives phone calls and to see phone call reports directly within their web analytics package of choice.
  • Ifbyphone [Paid] - Automates and tracks inbound, outbound and web initiated phone calls to any phone through a suite of pre-built phone applications that are instantly activated, configured easily without any programming and updated in real-time via an easy-to-use website. Integrates with web analytics tools.

Heatmapping Tools
  • Crazyegg [Paid] - Track what visitors are doing on particular page and shows you what links they clicked via heatmaps and various overlays.
  • Seevolution [Free] - Heatmapping with analytics.

Eyetracking Tools
  • Gazehawk [Paid] - See Where Your Users Look.

Survey Software
  • Survey Monkey [Free + Paid] - Survey & Questionnaire tool.
  • Zoomerang [Paid] - The best survey software for fast, easy feedback

Real-Time Chat & Monitoring (with great reporting)
  • Olark [Paid] - Real time chat and monitoring with your site visitors through G Talk and Jabber.
  • Liveperson [Paid] - Live chat software.
  • Google Talk Chatback [Free] - Chatback uses the web-based Google Talk Gadget so your visitors don't need to download anything. It opens in a new window so they can keep chatting with you even if they browse to other pages.

Other Tools
  • Google Webmaster Tool [Free] - See which phrases you're ranking well for, what pages are causing problems for Google when crawling your site, which pages are getting the most links, rss subscribers, etc.
  • Google Custom Search Engine [Free] - Create your own custom search engine, indexing your website or add additonal websites as well.
  • Microsoft AdCenter Search Funnels [Free] - Customers often perform searches by typing related keywords in specific sequences. This tool helps in visualizing and analyzing the customers' search sequences.
  • Yahoo! YSlow [Free] - Using Firebug plugin, it shows you the impact of objects that slow your website down.
  • Page Speed by Google [Free] - Similar tool to YSlow plus lots of additional resources to speed up your site, including how to optimize your code.


I have a ton more but these should get you going =)

If you have any great tools to share, please do so so that every warriors can benefit from it.

Please include the following info:

1) Website Link
2) Free or Paid tools or both.
3) Short description =)

Lets get 'em going!

#cost #free #im software #im tools #improve #low #marketing software #marketing tools #tools #website

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