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Writing Newsletters? Advice?

by JamesJeffery
5 replies
In yesterdays thread I said I would record and document how to make money in 1 month from an email list. It was something I was testing to prove to myself that it's possible ... even though I've never done it.

Just over 24 hours later and I have nearly 500 subscribers for a certain computer game and all I've spent money on is Aweber, hosting and domain name. Now I want to start testing with my small numbers.

Now I need some advice and ideas from a few people. Writing a newsletter.

Could someone point me to some quality newsletters that get results. So I can see what they did and how they did it?

Do you prefer to include your newsletter as a PDF? Direct email? or a HTML page?

Look forward to some words of wisdom.

James
#advice #newsletters #writing
  • Profile picture of the author b.super13
    I would use surveymonkey.com and ask your subscribers what they prefer.

    Some prefer a pdf download, some would rather see it on a blog
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    • Profile picture of the author JamesJeffery
      Originally Posted by b.super13 View Post

      I would use surveymonkey.com and ask your subscribers what they prefer.

      Some prefer a pdf download, some would rather see it on a blog
      The landing page is hosted on (example domain) ndsi-cheats.com ... so I'm thinking about putting hte newsletter like: ndsi-cheat.com/newsletter/2010/november/hot-new-dsi-hacks.html

      I'm in the gaming niche, so I'm not sure a PDF would do so well. Where as a HTML page and a little write up in the email about this months newsletter would probably see better results.

      I'm not to sure about running the survey. Because my list is growing by the 100's every day. Results from the 500 I have might mean nothing to 10,000 in say a months time.
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  • Profile picture of the author misterhu
    One of the tips I can give you is to write them in the shortest way possible without losing its “interest” level. It must keep your clients posted and waiting for more updates about your business. As much as possible to prevent them from opting out.
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  • Profile picture of the author NicoleBeckett
    The best newsletters are ones that provide genuine information...not just sell, sell, sell.

    For example, in the newsletter series that I've done for my own site, I offer solid information (about 400-500 words, enough to grab their attention and make them feel like they learned something, without dragging on too long). Then, right at the end, I remind them that if they're looking for XYZ service or product, they can head to my site or contact me directly for more information. According to my Aweber stats, I haven't had any unsubscribers during the duration of the series.

    If you're genuine, and you do your best to provide the best information you can, people will respect and appreciate that. They can see right through the guys who are just after their money.
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  • Profile picture of the author drmani
    Originally Posted by JamesJeffery View Post

    Now I need some advice and ideas from a few people. Writing a newsletter.

    Could someone point me to some quality newsletters that get results. So I can see what they did and how they did it?

    Do you prefer to include your newsletter as a PDF? Direct email? or a HTML page?

    Look forward to some words of wisdom.

    James
    My recent e-newsletter issues are a flashback to how I got started
    in 1997 as a digital newsletter publisher. The average issue is
    1,200 words long, and gets into great detail about one (or few)
    issues related to the audience's interests.

    The writing style should match your reader's preference, and as long
    as you deliver value they will read it - no matter how lengthy it is.

    Sprinkling affiliate or sales links through the content is one way.
    Another is to cluster them together as 'recommended resources'. Test
    to see which works better for you.

    Featuring reader comments and testimonials worked well for me before.

    A PDF is good for archiving purposes, but (in my experience) rarely
    is worth saving and re-reading from a subscriber's point of view,
    UNLESS the issue is a 'special edition' that delivers a 'how to' or
    'resource collection' or 'collectible' that is worth going back to
    often.

    The real benefit of doing a PDF version is that you can spread it
    around on sites like DocStock or Scribd and get more visibility.
    Or make your archives a paid/free membership that's a value-add
    for readers.

    HTML versus text will always need testing. For my list, text works
    better. For many others, HTML is visually more appealing and gets
    better results. Testing is the only way to say which is better.
    Services like Aweber make it simple to deliver both versions.

    Hope this helps.

    All success
    Dr.Mani
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