How do you monetize "free information seeker" traffic?

by 13 replies
16
Hi folks,

the title needs a little explanation, I guess...

I have a blog which attracts buyers for physical goods during a certain season. Off-season, the traffic drops considerably, and both adsense and affiliate sales are neglectable.

I know that during "off-season", I could attract people who are searching for (free!) information on related topics with the right sort of posts.

And now I'm wondering if there is a way to monetize such traffic, or if I would be better off to let the blog "sleep" during off-season.

So: How do you monetize traffic who is searching for free information? Any thoughts or ideas?

Thanks,

Regine
#main internet marketing discussion forum #free information seeker #monetize #traffic
  • The best way I've found is CPA offers that offer something for free.

    There are a few on the Neverblue network that could work for you.
    • [ 1 ] Thanks
    • [1] reply
    • winsoar,

      thanks for your help. Do you happen to know if neverblue also has German CPA offers?

      Thanks,

      Regine
  • CPA offers can work well (if you can find German ones)

    Another thing you could do is give them the information they want for free, and simply put up a donation facility like a PayPal donation button.

    I've seen so many people with blogs, Youtube accounts who receive $1,000s from accumulated donations regularly.

    The key is high quality content I believe.
    • [ 1 ] Thanks
    • [1] reply
    • Offer the information for free, but only give it to them after they subscribe to your newsletter. It's true that they might not be the most valuable people to have on your list (since they're looking for free info and apparently not interested in buying), but maybe they'd be interested in buying from you in the future. You can offer affiliate products or your own products to them at intervals (but don't hit them over the head with offers or else they'll unsubscribe).
      • [ 1 ] Thanks
      • [1] reply
  • I definitely agree about the newsletter - that's a biggie, especially if it's the off season that you're getting them. Then when the season rolls around, you can start hitting them up for sales. When you don't think sales will be there, just offer them as much info as you can so they view you as a trusted source and then they will have respect for your product recommendations.
    • [ 1 ] Thanks
  • Banned
    [DELETED]
    • [2] replies
    • Brittany,

      as I said in my first post, I have adsense up there, but it doesn't work during off-season, for two reasons: People simply don't click on the ads, as they are not interested in buying anything. And the ads are ridiculously low-priced, as nobody wants to spend money on ads during a time when nobody buys. To illustrate: think about a market for sandbox toys in November, or a market for sledges in August...

      Regine
    • Regine,

      I just thinking out loud...

      What about creating another site for the next holiday?

      For example: If your current site is a Halloween site. Create a Christmas site.

      Use your Halloween list to promote your Christmas site.

      If you already know how to build a profitable site, building the next site should be a lot easier that the first one.

      Also, even without a Christmas site, there's no rule that says you can't promote products and services for any holiday to your Halloween list just using e-mail.

      Hey, I'm giving myself some ideas here.

      By-the-way, Halloween is second only to Christmas for holiday $ales.

      Just a thought.

      Joe Mobley
      • [ 1 ] Thanks
      • [1] reply
  • Banned
    [DELETED]
    • [1] reply
    • Work on getting more content onto the site. Add some cpa offers that offer freebies. Make sure your site is SEO'd and you are ranking for your keywords. Make sure you keywords are not competitive by researching the hell out of them.

      95% of my time is spent researching keywords. I then build posts targetting the keyword and over time rank high for the keywords. Although the keywords bring in a small stream of income, the amount of the posts I have ranking high ensures a good return. I then use the money I earn to fund CPV/PPV campaigns. Works like a charm.
Join the discussion

Next Topics on Trending Feed