After spending several years on building affiliate comparison sites I have recently switched and converted all my sites to a one page squeeze page and sub articles on my chosen niche. These are all non-IM niches....... The result has been a 1050% increase in conversions.
Here are the reasons why I urge newbie IMers to consider this approach:
1. No HTML or coding experience required. A simple squeeze page does the trick.
2. I spent thousands on site graphics and making my websites look good. Buyers do not care, they like rapport and relationships. Why spend big bucks making your site look good when it on averages takes someone 4 to 8 repeated offer of the same product to make a buying decision.
3. Emails build trust, offer quality information sent out in a regularized fashion boosts profitability.
4. No need to concentrate on SEO as you can build your list on JV swaps, forums etc.
Just a few ideas above, I am sure many other warriors will chime in with other methods and approaches. Just my 2 cents.