Why List Building Is The New Affiliate Marketing Cash Cow

41 replies
Hi fellow warriors

After spending several years on building affiliate comparison sites I have recently switched and converted all my sites to a one page squeeze page and sub articles on my chosen niche. These are all non-IM niches....... The result has been a 1050% increase in conversions.

Here are the reasons why I urge newbie IMers to consider this approach:

1. No HTML or coding experience required. A simple squeeze page does the trick.

2. I spent thousands on site graphics and making my websites look good. Buyers do not care, they like rapport and relationships. Why spend big bucks making your site look good when it on averages takes someone 4 to 8 repeated offer of the same product to make a buying decision.

3. Emails build trust, offer quality information sent out in a regularized fashion boosts profitability.

4. No need to concentrate on SEO as you can build your list on JV swaps, forums etc.

Just a few ideas above, I am sure many other warriors will chime in with other methods and approaches. Just my 2 cents.

Regards

Nigel
#affiliate #building #cash #cow #list #marketing
  • Profile picture of the author Rob Howard
    Yup.

    Completely agree. Listbuilding = Much Easier $$$

    Rob
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  • Profile picture of the author Zeus66
    Sometimes cliches are correct. "The money is in the list" is one of them. It's a shame that so many people take a long time figuring this out. Thanks for the reminder. In the end, people are people. They want to feel like a person, not just a $ sign. That's the advantage of a list over a plain old review site, no matter how spiffy you make it look. It's about rapport, trust, and authority. Gain those and you win.
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    • Profile picture of the author la dominatrix
      Originally Posted by Zeus66 View Post

      Sometimes cliches are correct. "The money is in the list" is one of them. It's a shame that so many people take a long time figuring this out. Thanks for the reminder. In the end, people are people. They want to feel like a person, not just a $ sign. That's the advantage of a list over a plain old review site, no matter how spiffy you make it look. It's about rapport, trust, and authority. Gain those and you win.
      John don't want to correct you but the money is in a responsive list rather than a numbered list. For instance I have a friend who has a list of 112 in the quilting niche. Yes thats right it is not a typo and she gets over a hundred sales when she mails her list. However she does not do it that often, she never spams them and she sends them loads of quality info, and that has to be worth more than an unresponsive list of two thousand.
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  • Profile picture of the author Luke McCormack
    Zeus66

    Never a truer word spoken, I wasted so much time on getting review sites "looking just right" when in hindsight the money was in the connection with a list.

    Regards

    Nigel
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    • Profile picture of the author Shaun OReilly
      The money is in the behavior of the list.

      Do they read your messages or do they not?

      Do they click or do they not?

      Do they buy or do they not?


      You can have a great connection/relationship with a
      list and yet some still don't buy.

      Focus on the behavior of your list as well as just the
      relationship (which is vitally important too of course).

      Dedicated to your success,

      Shaun
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      .

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  • Profile picture of the author Luke McCormack
    Shaun

    Thanks for taking the time to add value to this thread which was posted to stimulate thought on the subject matter.

    Best regards

    Nigel
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  • Profile picture of the author Dayne Dylan
    Banned
    Nigel, so when you have a squeeze page, do you offer something for free and then what do you offer them down the line?

    Is that all you use to initiate the subscriber, or do you send them to any of your other bigger websites with content, etc. or just promote within the actual emails only?

    Just curious. I've been wanting to do exactly what you are doing. I have done all the sites, graphics, etc. but I'm ready to create true followers, etc.

    Thanks!
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  • Profile picture of the author JasonParker
    Tooks me years to discover that too. Then when I wised up and started doing it, I never looked back.
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  • Profile picture of the author Luke McCormack
    Dayne

    I normally have a squeeze page on my home page and set up a blog linked to the home page with keyword rich articles researched for long tail keywords (i.e. 700 to 2000 exact matches a month). So set up would be for example (made up domain!!), get free money .com for main site with squeeze page, privacy page, about page etc and blog on get free money.com / blog. This is a common set up.

    I then direct subscribers to useful blog posts, put valuable content in emails, give away free reports and direct to offers. Blogs work well for authority in a niche but must be kept up to date.

    Regards

    Nigel
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  • Profile picture of the author Dayne Dylan
    Banned
    So once a user lands on your squeeze page, they won't see the blog link, correct? They will have to optin first.
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    • Profile picture of the author Andyf
      Originally Posted by Dayne Dylan View Post

      So once a user lands on your squeeze page, they won't see the blog link, correct? They will have to optin first.

      This is a good question...one that I've been trying to figure out.

      It seems that many people use their blog as their landing page because blogs are well liked by Google. Plus they are easy to set up.

      So what is better? Building a separate landing page or using the blog as the landing page?

      Thoughts?


      Thanks,

      Andy
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      • Profile picture of the author thebitbotdotcom
        Originally Posted by Andyf View Post

        This is a good question...one that I've been trying to figure out.

        It seems that many people use their blog as their landing page because blogs are well liked by Google. Plus they are easy to set up.

        So what is better? Building a separate landing page or using the blog as the landing page?

        Thoughts?


        Thanks,

        Andy
        Being that Adwords policy is so strict now and also due to the fact that getting a static page to rank is much tougher, I took the contents of my squeeze page and put them on the home page of my blog (above the articles) which is in my UL root. Additionally, you will find my squeeze contents beneath each article. All of this, of course is in addition to my regular squeeze page(s) that is/are in a sub-folder(s). The squeeze pages in the sub-folders are what I try to drive traffic to. The squeeze content above the fold on my homepage and beneath my articles are for organic traffic.
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        • Profile picture of the author Andyf
          Originally Posted by thebitbotdotcom View Post

          The squeeze pages in the sub-folders are what I try to drive traffic to. The squeeze content above the fold on my homepage and beneath my articles are for organic traffic.
          Would it be better to just drive traffic to your blog since these are more favored anyway?

          That's what I'm trying to determine. Maybe the static page is not worth it...just drive traffic to the blog...and back it up fairly often.

          Andy
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  • Profile picture of the author jedediahd
    Seriously, the best move I made this year was getting away from CPA (which is great for short term money) and focus on list building etc. There are so many tools available to help out with this as well.
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  • Profile picture of the author Luke McCormack
    Dayne

    Correct. But for seo purposes I put a link to these in the footer of the web page.

    Best regards

    Nigel
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  • Profile picture of the author Dayne Dylan
    Banned
    I'm wanting to do this as well, I just want to do it on something I have passion about. I would rather focus and build up my list over time, on something I really care about AND be able to profit down the line.

    The last several years, I just focus on niches I may not have interest in, but there is demand. But over time, this gets old and having to do the link building, articles, SEO on sites/products your heart isn't into can get to be a real drag.

    Oh, and I tried CPA also...but that is way too short term money for me.
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  • Profile picture of the author Luke McCormack
    Dayne

    Its amazing how through my non-IM list building that I have genuinely become interested in the niche I am promoting. I know from experience that interest leads to writing more compelling emails on the niche which transposes to sales. Genuine authority in a nice is so important. Its a bit like buying a car. If the salesman does not know what is under the bonnet and miles to the gallon then I walk away. Your list will view you in the same light. Do not ry to fool them, be honest.

    I wish you the best of luck in your endeavours and please PM me if you ever need any advice.

    Best regards

    Nigel
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  • Profile picture of the author Dayne Dylan
    Banned
    Thank YOU Nigel for the inspiration during a down time when I need it. Just dealing with a big Google Slap for the second time the last few days that really put me on edge. I even followed their rules. I'm just fed up with them to be honest.

    Anyway, long story short, thank you
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  • Profile picture of the author Luke McCormack
    Dayne

    Your welcome, not to dilute this thread but we all go through such troughs and the key is to rise above it and crack on as best we can.

    Please PM me whenever you need to bounce ideas, I am happy to give you advice on what has worked for me.

    Best regards

    Nigel
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  • Profile picture of the author Luke McCormack
    hi hometutor

    I am not a wordpress user myself but understand that there are several themes that allow you to place the opt in box in the header.

    Alternatively, I always place my optin box above the fold or I have seen several bloggers use pop overs or place the optin box after every post.

    Sorry to not be able to answer your question in detail as I really do not use wordpress. I hope other warriors can help out on this one.

    Best regards

    Nigel
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    • Profile picture of the author hometutor
      I'm actually just motivating people to register with my blog, then using plugins to send emails to registered users.

      I did find a plugin so users can unregister themselves from my blog so I place that link in the emails at the top.

      I think I need to take time to place some members only posts and use a plugin to secure posts for registered users.

      Rick
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  • Profile picture of the author madison_avenue
    Thank you for a great post. Would not the blog page(with lots of content) get a better google ranking than the squeeze page which will not have as many keywords or content? How do you set it up so that most of the traffic comes to the squeeze page?

    Thanks for your help.
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  • Profile picture of the author Luke McCormack
    madison avenue

    Good question. I tend to focus on JV swaps, ezine newsletters, guest blog posts which can be termed as non SEO activities to get people to my squeeze page. I view the blog pages as an added bonus to attract subscribers. At the end of the day my focus is on getting people to my squeeze page and offering extreme value through my email and subsequent reports.

    Best regards

    Nigel
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  • Profile picture of the author fated82
    I have to agree.....It took me awhile to realize that the money is in the list. I am building a list now on two of my websites. Hope I am not too late.....
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  • Profile picture of the author iSoftware
    Actually a more appropriate saying is:
    "the money is in the BUYER'S LIST"
    "the money is in a responsive list"
    "the money is in the TRUST of the list"
    As is usually the case, everyone and their mother now is offering freebies and people are making hobbies out of just grabbing freebies.

    I think the more one spends understanding the mechanics of it all the more you realize you don't want everyone on your list.

    I recommend inviting people to unsubscribe sometimes because having people on a list for list size sake is a list......
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  • Profile picture of the author ChickenMan
    The money's in the list, yeah. Until you become too hellbent on the list making the money. No thanks.

    Whatever happened to building a list to build a relationship, not try and make a sale off the next big shiny thing?
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    If money grew on trees, we'd all die from a lack of oxygen.

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  • Profile picture of the author kb24
    I would like to start with this method but not sure what to build a list in. I have read on here that you should pick a niche that has alot of products to sell. Not sure how I should be going about this any suggestions? Thanks..
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  • Profile picture of the author Big Al
    Cool post and nice to see someone talking about building an online business that's not in the IM business.

    Currently working on male health and exercise niches ...
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    • Profile picture of the author DavidMaddux
      Nigel,

      Thanks for reminding us that there are actual, live human beings on the receiving end of our marketing efforts.

      Sometimes, we tend to look at the "numbers" and not the people behind those numbers.

      By focusing on the people, and not the latest techniques, your conversions skyrocketed.

      Thanks for the reminder.

      Best wishes.
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  • Profile picture of the author rolough
    Great post. I'm gonna go down a different path here cause the list building is great. But you said you spent money on graphics, which is fine. But you're right: A realization I had is that it's not about the website. It's about traffic. And one of the ways to get traffic is through trust. Thanks for the post!
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  • Profile picture of the author deannatroupe
    I'm glad someone mentioned the responsiveness of the list is what is important and not just the size of the list. My question is, how do you make your subscribers more responsive to your offerings?
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  • Profile picture of the author Online Bliss
    Do they read your messages or do they not?

    Do they click or do they not?

    Do they buy or do they not?
    This is what matters, the open rate.
    List size does not matter.
    I Always use html instead of plain text so I can track.
    I think the most important advice I've learned from this forum
    is testing and analyzing.

    Focus on the behavior of your list as well as just the
    relationship (which is vitally important too of course).
    OK, I've learned another lesson as well.
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  • Profile picture of the author defaultuser
    Wow, this is some great info. Usually I tend to give on affiliate marketing pretty quick due to the lack of response click through etc.
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    • Profile picture of the author FloridaKash
      I find this rather interesting. I have had many email addresses completely ruined by being on people's lists. So what do I do now? I provide the email address of one of my ruined inboxes every time I am asked to provide an email address.

      That's great that most people don't practice what I do, meaning you get real email addresses.

      So what does one use to store and run email campaigns?
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      • Profile picture of the author kbnor
        Originally Posted by FloridaKash View Post

        I find this rather interesting. I have had many email addresses completely ruined by being on people's lists.
        If you are concerned about having your email address "ruined" by being on a list, here's what you can do: Create a few email accounts, for example on Gmail. Use the forwarding feature to forward them to your main email account. Sign up to lists using those email accounts you forward. If if should happen that one of the email accounts become unbearable, just discontinue the forwarding feature. Then you could decide later if you would like to unsubscribe from a particular mailer, and, having done so, you could start forwarding again. Or perhaps, never forward again...
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  • Profile picture of the author sonamlama
    Thank you ever so much for this post Nigel.

    I must chime in here and say that list-building is where the REAL $$$ is at.

    For the past 2 and a half years I've been an "opportunity seeker" looking for the quickest and easiest to make money online. But after many failed attempts and lessons I've learned the "hard way" that the money truly is in the "list" and more specifically as Shaun so clearly stated, "the money is in the behavior of the list." (and of course the relationship of your list)

    I am so glad that I have now become a "strategic entrepreneur" and put all my focus, efforts, and money in building my list. I cannot wait to see my first $1,000 + month online.

    Thanks again for such a refreshing post Nigel.

    Kindest,

    Sonam
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  • Profile picture of the author rmolina88
    I've saved up some extra money and I think I'm just going to build my list instead of continuing my article marketing efforts. Maybe I'll just redirect my articles to my list now.
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    • Profile picture of the author ikelove
      Originally Posted by rmolina88 View Post

      I've saved up some extra money and I think I'm just going to build my list instead of continuing my article marketing efforts. Maybe I'll just redirect my articles to my list now.
      You should be doing both, they both go hand in hand.
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  • Profile picture of the author SwiftStreams
    some nice tips for sure, collecting data and using it wisely is of course valuable for everyone.

    what are you guys using for sending your lists out? doing it yourself or using a service?
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  • Profile picture of the author Randy Daugherty
    I definitely agree! Thanks for the share...
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