Tontine a pillow maker / from study found the average pillow was changed around every 8 years or so, so with some magic they are now the first company to stamp pillows with a use by date / yes it's 4 years (dependent on pillow type) /
This alone now doubles it's sales in pillows overnight, to help promote this and in another magic show of marketing they set up to run a heap of television ads, nothing unusual about i suppose but guess what, preceding the launch of those ads, the local current affairs has their 30 minute spill and guess what was the promoted top story ?
yes old pillows and all of the carefully scripted scientific reviews that old pillows were now full of nasties / it was like rolling a 15 minute scripted sales pitch at no cost to the company.
very little doubt that there was a i will run xyz of ads for a free plug just before they roll.
and also very little doubt with the slick way this was all done that most people are out now buying new date stamped pillows that will now be replaced at twice the speed as before based on those nasties that have now emerged.
brilliant and well put together from somebody who rested their head on a pillow to dream. / that company will now see immediate sales and future profits double / and probably more as they suck buyers from opposition brands.
play that trick overnight with your business ? would be nice