Dream of ways to make money

5 replies
Not sure just yet on how to relate this to on line marketing, but one of the best marketing calls i have seen in years.

Tontine a pillow maker / from study found the average pillow was changed around every 8 years or so, so with some magic they are now the first company to stamp pillows with a use by date / yes it's 4 years (dependent on pillow type) /

This alone now doubles it's sales in pillows overnight, to help promote this and in another magic show of marketing they set up to run a heap of television ads, nothing unusual about i suppose but guess what, preceding the launch of those ads, the local current affairs has their 30 minute spill and guess what was the promoted top story ?

yes old pillows and all of the carefully scripted scientific reviews that old pillows were now full of nasties / it was like rolling a 15 minute scripted sales pitch at no cost to the company.

very little doubt that there was a i will run xyz of ads for a free plug just before they roll.

and also very little doubt with the slick way this was all done that most people are out now buying new date stamped pillows that will now be replaced at twice the speed as before based on those nasties that have now emerged.

brilliant and well put together from somebody who rested their head on a pillow to dream. / that company will now see immediate sales and future profits double / and probably more as they suck buyers from opposition brands.

play that trick overnight with your business ? would be nice
#dream #make #money #ways
  • Profile picture of the author Gloria Joseph
    Hi Pete
    What a great marketing idea. I worked in the recruitment industry for years, and I remember we cames up various marketing ideas to win more customers and increase repeat bookings. Some worked and some did not. We also used similar idea like getting clients to book early with inentives. etc. ofcourse I'm now doing internet business and here is my first blog. I am aslo blessed to be mentored by Jimmy Brown a pro in this world of IM.
    {{ DiscussionBoard.errors[2754053].message }}
  • Profile picture of the author King Shiloh
    Banned
    Pete,

    I hate playing tricks. Maybe I will change it to a strategy.

    BTW, let me relate it to online marketing for you: If an internet marketer's business or money-making idea becomes outdated, he's kicked himself out of business unless he develops a new idea that matches with the new hot or best selling trends.

    If new ideas don't emerge from your business brain, you may go into extinction.
    {{ DiscussionBoard.errors[2754613].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by tryinhere View Post

    Tontine a pillow maker / from study found the average pillow was changed around every 8 years or so, so with some magic they are now the first company to stamp pillows with a use by date / yes it's 4 years (dependent on pillow type) /

    This alone now doubles it's sales in pillows overnight
    Why?

    Why don't a proportion of their customers switch to another brand thinking "Well, no point in buying another one from these people whose pillows last only 4 years"?
    {{ DiscussionBoard.errors[2754669].message }}
    • Profile picture of the author Matt.Lake
      Originally Posted by Alexa Smith View Post

      Why?

      Why don't a proportion of their customers switch to another brand thinking "Well, no point in buying another one from these people whose pillows last only 4 years"?
      Because of the "nasties"!
      {{ DiscussionBoard.errors[2755434].message }}
    • Profile picture of the author tryinhere
      Originally Posted by Alexa Smith View Post

      Why?

      Why don't a proportion of their customers switch to another brand thinking "Well, no point in buying another one from these people whose pillows last only 4 years"?
      a good question / and as below the marketing was a home run / just like people are pre conditioned to food having a use by date they switched that thinking to a pillow.

      I doubt you will see a pillow by any major player within 1 - 2 years without one ( a use by date stamp )/ may be wrong.

      King Shiloh
      yes king new idea's, what i took from it was their advertising, they planed to run some and hit the TV station for what amounted to free 15 minute infomercial on prime time TV before the ads started rolling.

      where it struck me was i used to spend big $ promoting banners on blogs (through a third party ad network), but tonight it made me think why did i not contact those blogs first before throwing down my cash and just ask in a nice way / "guys i am about to dump some $ your way over xyz / time / budget , would it possible that you could float me a guest blog before i start / when i start to roll the ads"

      now based in the continual $ i had flowing i bet i would have / could have scored dozens and dozens of blog post spills that now matched my ads for nothing had i just taken the time to think and ask nicely.

      no harm if it was a no / but also no harm in asking / worth a thought.
      Signature

      .

      {{ DiscussionBoard.errors[2755520].message }}

Trending Topics