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Targeting local market with online press release....

by Duane Lawton
6 replies
Does PR Web, Webwire or any of the other press release services distribute online press releases to targeted local media? Example, let's say that I want to use online press releases to target runners in my local area. If I do an online press release, can PR services like PR Web or Webwire zero in ONLY on the websites of local news media in my area?
#local #market #online #press #press release #release #small business #targeting
  • Profile picture of the author Marcus Paul
    I think the best you can do with PR Web or Webwire is to get regional targeting (like Eastern US or Northeast US for example). What you might want to do is get editorial contacts for your local area and do your own distribution to them for their print and online publications.

    Here is a list by organization and city:

    Media Contacts

    If you want to go local, try holding an event and getting the local press to cover it. They are usually eager to cover something like that. Have TV and Newspapers there. This actually works better than you think.

    Good luck!
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  • Profile picture of the author Peter Helps
    Your other option is to contact your local Chamber of Commerce (one of the bigger cities in your area) and ask them for media contacts. They usually have them on file and can sell them to you.

    Peter
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    • Profile picture of the author Marcus Paul
      Actually, Peter makes a great point. The COC would be able to connect you with those types of contacts, plus businesses that could co-market with you.
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  • Profile picture of the author nicholasb
    Try writing an interesting story on you and you intentions then submitt your story anonymously to your local news media
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  • Profile picture of the author Duane Lawton
    Thanks for the suggestions!
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  • Profile picture of the author sedtrvay
    "
    Actually, Peter makes a great point. The COC would be able to connect you with those types of contacts, plus businesses that could co-market with you.
    "

    I am agree too.
    You can take a consideration.
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