I can hear you better marketers scoffing and thinking things like, "Yeah, ok Zeus, you're a fool and you're leaving big money on the table... fine by me!" Well, that's a fair reaction, I say. Guilty as charged.
Just let me run something by you and see how it grabs ya...
I don't know about you, but the thing that motivated me way back in the mid-90s to set out on this online business odyssey and to quit the corporate rat race was the idea that I would be happier doing things my own way. I felt stifled working for a big company that forced my roundness into their square holes on a daily basis. The rules were rigid and genuinely good ideas that might have improved things were shot down in infancy because they rocked the boat too much. Initiative was frowned upon. Any spark of originality was doused by the water of bureaucracy.
So, why now, after building a modestly successful business that is 100% mine, would I do that crap all over again just because "that's how it's done?"
I honestly don't begrudge anyone the things they do to make money. I'm not on any kind of crusade against exit popups. There is absolutely nothing wrong with them. It's just a personal preference thing, pure and simple. It's my prerogative (sing it, Bobby Brown!).
So don't misconstrue my message here, ok? I'm not recommending that anyone stop using exit popups.
I'm just saying, don't lose sight of why you ventured out on your own in the first place. If, like me, it was to carve out your own path, then do it. Don't replace the ridiculousness of corporate-imposed structure with self-imposed slavery to convention.
Be unique and do things that others might scoff at. So what? It's YOUR business, not theirs.