YouTube channel has a video game?
http://www.youtube.com/user/adidasba...ive-experience
Very creative stuff from Adidas. They're promoting a new shoe, and you can play basketball against Derrick Rose (great point guard w/ the Bulls) with a simple game where you push L and R on your keyboard, and the video responds accordingly.
It's buggy, and the video is choppy, but it's an interesting concept.
I can see this really changing video marketing:
1. Virtual tours of businesses.
2. More interactive presentations.
3. Addictive games that feature the marketed product.
Very creative stuff from Adidas. They're promoting a new shoe, and you can play basketball against Derrick Rose (great point guard w/ the Bulls) with a simple game where you push L and R on your keyboard, and the video responds accordingly.
It's buggy, and the video is choppy, but it's an interesting concept.
I can see this really changing video marketing:
1. Virtual tours of businesses.
2. More interactive presentations.
3. Addictive games that feature the marketed product.