Best way to Split test

by 4 replies
5
Hi Warriors,

I'm coming up with a prelaunch site on wordpress and I need advise on what is the best way to split test variations of my prelaunch site.

  1. Whats the ideal frequency to switch between variations? Once a day?
  2. Are there any good (free and paid) automated split test tools out there for wordpress?
  3. How long should I split test to pick the winner?
Appreciate any help.
#main internet marketing discussion forum #split #test
  • What I would do is just create 2 different pages in the "page" section of Wordpress and rotate them whenever you want to do split testing.

    That should help you figure out which one converts better...
    • [1] reply
    • I've used Google Website Optimizer for this type of thing.

      I haven't done it in Wordpress though, but I suppose you could put up normal pages and iframe your Wordpress pages to do it. You can either do A/B or multivariate split testing; note that multivariate can just consist of one variation.

      The best frequency to "rotate" is to do it on a completely random basis for each visitor that you get.

      GWO is good, because it will tell you when enough trials have occurred for the result to be statistically significant.
      • [1] reply
  • I'm trying to look for a good Multivariate Test plugin on Wordpress, but seems like all the split test plugins are for A/B only.

    Does anyone if a good plugin or tool for Wordpress that allows for Multivariate split testing?

    (Good old html...is still the best... sigh )

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