Help me pick a business model for selling a product
I am working a product (ebook), but I am constantly debating with myself how to go about selling it. I am thinking about 2 business models at this time:
1. Make a product website (just a sales letter, order link, terms of use..), put the ebook on clickbank. Find affiliates by contacting people with lists/blogs etc. Try to drive traffic to the website with article marketing. Price the book on the lower side (22-37$).Build a customer list from the buyers of the book and try to promote other stuff to them.
---or---
2. Create a website with my articles (about 20-30 of them to start with). Sell the ebook on the content site (the sales page is on the content site). Try to build a list from all visitors. Work on link building with articles etc. Basically, something along the lines of doubleyourdating.com. Send a lot of content to the list and of course, try to sell the book and promote products from other authors. Don't rely of affiliates, but work on seo and building a list and then converting them to customers.
The market is one of the big ones (fitness related).
Help me pick the right business model. Any suggestions from people who have gone through this is highly appreciated.
-
Matt MacPherson -
Thanks
{{ DiscussionBoard.errors[2767466].message }} -
-
AlanB -
Thanks
{{ DiscussionBoard.errors[2768827].message }} -
-
Wesley Atkins -
Thanks
{{ DiscussionBoard.errors[2768859].message }} -