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I would like some feedback on OTO's

by leebarclay
7 replies
One Time Offers are great ways of taking advantage of your online virtual real estate... Each time a person visits one of your web pages and they leave a One Time Offer can make a sale or build your list...

However.... What I found lately is the never ending loop of One Time Offers... I do not like them at all and have unsubscribed from lists that waste my time trying to close a web page with 5 or 6 series of new opportunites or oto's.

I would love to hear what you guys think about it and if you use them and why and what results are you getting. I understand the true ONE Time Offer, what annoys me a a loop of offer after offer that ties of my internet experience and waste my time trying to close a web page and move on...

I look forward to your feedback...
#feedback #list building #oto
  • Profile picture of the author impact-productions
    I use a single one time offer for all of my products.

    In part, that's because I use Rapid Action Profits, and that's the limit of how many OTOs you set up - but I also think it's a good compromise between annoying a customer and not making the extra money needed from a product to make it profitable.

    Thom
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    • Profile picture of the author Pradeep Bhagwat
      You are absolutely right! Now days it is just like 'fashion` that everyone is hammering OTO on visitors. We intenet marketers should think that we are describing it as one time offer and visitors are forced to read it again and again. It is not good stratey. I hope very soon this strategy wil not work.

      - Pradeep
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  • Profile picture of the author Sid Hale
    Personally, I don't think the chained upsells have ever worked. I know they have always annoyed me.

    I know there are those who will point to the sales they have made on the third or fourth offer, as evidence of their sucess with this strategy, but...

    I can't help but wonder, For each "extra" sale they gain from these tactics, how many visitors they lose, how many never buy from that merchant again, or opt out of their list out of disgust.

    I can't tell you, and I know that they can't either (it's pretty hard to count a repeat visit that doesn't happen).

    Somewhere along the line, someone told someone else about this great strategy (probably sold them a script to do it), and just knew that there were a significant number of inexperienced marketers who would buy (literally) into the myth.

    Just my 2 cents,
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    Sid Hale
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  • Profile picture of the author ingeniousaffiliate
    hi there,
    I just posted a free report on this forum about how I used the butterfly marketing script and the OTO to generate a nice profit.

    An endless loop of OTO's can be quite annoying but a simple up or downsell is an opportunity. It's important that the up/downsells be very closely related to the offer they're responding to. Just having some random screens pop-up is silly. However if the first offer is something like 101 ways to get and date and the OTO is 15 ways to make a first date go well. This will work better than if the OTO was about the best socks to wear to work. Poor analogy but I hope you get the idea.

    -Liz

    Link to referenced posting:
    http://www.warriorforum.com/main-int...ales-hype.html
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    • Profile picture of the author Sid Hale
      Absolutely Liz,

      Originally Posted by ingeniousaffiliate View Post

      hi there,
      I just posted a free report on this forum about how I used the butterfly marketing script and the OTO to generate a nice profit.

      An endless loop of OTO's can be quite annoying but a simple up or downsell is an opportunity. It's important that the up/downsells be very closely related to the offer they're responding to. Just having some random screens pop-up is silly. However if the first offer is something like 101 ways to get and date and the OTO is 15 ways to make a first date go well. This will work better than if the OTO was about the best socks to wear to work. Poor analogy but I hope you get the idea.
      I love the single one-time offer for increasing sales, but only for a closely related product - save the others for your follow up mailings.

      If these are separate, front-end offers, both you and your affiliates will be able to create effective pre-sales copy (ads, emails, etc.) for them. Neither the merchant nor an affiliate can write effective pre-sales copy for an offer that's buried 4 levels down in the sales process.
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  • Profile picture of the author leebarclay
    Wow A great bunch of replies... Seems many like me are annoyed by a loop of OTO's and a great point was made about relevance of the OTO to the original reason that brought them to the page in the first place...

    I do think it is a good strategy to make use of a relevant OTO, however in my experience the OTO's that work best are after I have got them on my list and proven I have valuable products and services.
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  • Profile picture of the author SageSound
    if we are to be informed by the supposed value of a billion or so dollars being spent right now on negative and threatening ads to leverage voters, then the OTO should basically be a series of increasingly threatening and deceitful lies about how the visitor's life will be negatively impacted if they fail to do as you say -- ie., buy every single one of these upsells whether they need them or not.
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