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How much traffic does it take you to see some conversion?

by NoFluorescentLights
8 replies
i know that this varies with the niche, the price offered, the website layout, your competition, etc....

but in general, about how many unique visitors did it take you per day to start seeing some sales? ive heard that a conversion rate of 1% (1 sale per 100 visits) is poor. or is it 1 sale per 100 clicks of the sales link?

any input?
#conversion #traffic
  • Profile picture of the author john17
    Completely depends on the niche market you are selling in. In some niche industries getting 1 sale for every 100 site visitors is a great conversion.

    The real number you should be concerned about increasing is your EPC (Earnings per click).
    If you are making 1 sale for every 100 visitors - you have a 1% conversion rate. If that 1 sale is of a $1000 product, you have a $10EPC which is superb.

    In my opinion, if you get over a couple hundred targeted visitors to your site and you don't get any sales - you probably need to tweak something. (Site layout, sales video and copy, price point, etc.)

    To get a fairly accurate representation of conversion numbers, I'd recommend to get over 1000 unique targeted hits.
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    • Profile picture of the author Pradeep Bhagwat
      It depends on offer. If there are hungry buyers then you can get sells quickly! For example : At Warrior fourm WSO convertes very well. You can get result after just few visitors visit your WSO. It also depends on what you are offering.

      - Pradeep
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  • Profile picture of the author Mangozoom
    The most accurate answer I can give you is that it 'takes what it takes'

    What I mean is that the answer is probably different for each product and you need to work it out. Once you figure out the conversion rate you then do the math and make sure it is profitable to continue on.

    For me as I use free traffic methods in most cases the answer is yes. I think that after a while you also get good at instinctively knowing what the conversion rate is likely to be from time spent promoting similiar offers.

    John
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    • Profile picture of the author JohnMcCabe
      John (Mangozoom) is on the money - it takes what it takes.

      Technically, you could see a conversion on the very first visitor. It's possible.

      One thing people lose track of when they talk about an "average conversion rate" is that the sales are not going to follow a regular pattern. Or at least that's one of the very least likely scenarios.

      People see a 1% conversion rate quoted and think that means they should see one sale for every 100 visitors, but it doesn't work that way.

      If you had 990 visitors who left without buying, followed by ten straight sales, you'd still have a 1% conversion rate.

      That's why I cringe a little when people post that they've had 50 hops and no sales, and they want to give up.

      The 'law of averages' (which is really the Law of Large Numbers) says that the more you do something, the closer your results will approach the theoretical expectation.

      More simply, the more times you flip a coin, the closer you'll come to a half heads.half tails result. Along the way, you can expect long runs of either heads or tails, but over the long haul the ratio will approach 50/50.
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      • Profile picture of the author Mangozoom
        Originally Posted by JohnMcCabe View Post

        John (Mangozoom) is on the money - it takes what it takes.

        Technically, you could see a conversion on the very first visitor. It's possible.

        One thing people lose track of when they talk about an "average conversion rate" is that the sales are not going to follow a regular pattern. Or at least that's one of the very least likely scenarios.

        People see a 1% conversion rate quoted and think that means they should see one sale for every 100 visitors, but it doesn't work that way.

        If you had 990 visitors who left without buying, followed by ten straight sales, you'd still have a 1% conversion rate.

        That's why I cringe a little when people post that they've had 50 hops and no sales, and they want to give up.

        The 'law of averages' (which is really the Law of Large Numbers) says that the more you do something, the closer your results will approach the theoretical expectation.

        More simply, the more times you flip a coin, the closer you'll come to a half heads.half tails result. Along the way, you can expect long runs of either heads or tails, but over the long haul the ratio will approach 50/50.
        Brilliantly explained John ... thank you for unpacking my brief reply

        John
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  • Profile picture of the author dzinerfusion
    I usually get a conversion of 1%. The most important thing is to get "targetted" visitors to your site, who are far more likely to buy then say having a "8-12 age" group on your site.
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  • Profile picture of the author patey88
    When people mention that 1 out of 100 conversion rate as a rough estimate, they mean 1 out of 100 people who view the sales page. That's not 100 visitors to your site, unless your site IS the sales page.

    When I started out with a site that had pages with articles, with clickbank hoplinks on every page, my rate of sales was consistent with a rough guess of 1 sale per 100 hops. Sometimes I might go only 40 hops between sales, and sometimes it would be 300 or 400 hops between sales -- but overall 1/100 seemed like a realistic rule of thumb.

    I have learned since then that changes to the structure of a site, and how you funnel users to your hoplinks, can greatly affect the sales rate. It doesn't necessarily change the total sales, but the rate is affected.

    -- Patey88
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    • Profile picture of the author tpw
      There are three things that affect conversion:

      1. The source of the traffic;
      2. How the traffic was convinced to click your link; and
      3. The strength of your offer...

      The better the traffic is targeted, the more likely the conversion will take place...

      If it is untargeted traffic, the chances of getting any conversion is a shot in the dark...
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