However, I'm interested in building other niche sites and have been bombarded by IM gurus who have the latest, greatest tools, scripts, plug-ins that will "...." (fill in the blanks). This IM business seems to be a continual rehash of the "make a million by telling others how to make a million" story line...not a market I'm interested in.
I've purchased several tools to use in my market research and spend hours reading/researching trying to garner tidbits of information to help me. IMs selling their "how-to" products closely guard their core niches/markets and seem to focus most of their public presence on selling their "how-to" products. No problem, their success is enviable.
What I'd like to hear about are the metrics by which IMs make a decision to enter a particular niche market. It's easy to find traffic stats and other information using readily available tools. But search traffic only gives one part of the picture.
What metrics do you use to measure a potential niche? What metric values do you use to make the go/no-go decision?