"Traffic is the Lifeblood of your business, but Conversions is the Heart Of your business.
Everyone is going nuts about Traffic. And I don't think is the most important thing. I think Traffic is the means to an end and that end should be Profits & Conversions
Every time I get asked how to drive more traffic to their website, my first response is:
How are you using your site's current traffic?
Most people think volume of traffic equals amount of money and while it's true that it takes traffic to make a website profitable, it's not about the quantity of traffic but rather the quality of the traffic and what happens when those visitors reach that website.
I always say that you can substantially increase the profits and the leads generated by your website without any change in traffic.
Increasing the traffic to a website that does not convert will NOT do any good for your business. Sure, you may get some new clients due to the shear volume of the communication, but that will never be enough
On the other hand, if you increase the conversions on your site and optimize the process your visitors go through once they get there, you can significantly improve the effectiveness of your site and increase your profits
You've probably heard the Traffic is the Lifeblood of your business and I AGREE 100% but Conversions is the Heart Of your business. "Conversions" is the machine that moves your traffic and turns them into profits.
I'd like to hear you thoughts"