Don't Ignore Seasonal Product Opportunities

by Tanner
11 replies
This applies to both affiliates and product creators...

I originally posted this on my blog, but I thought the topic important so I decided to share it here as well.

I develop and market products in a number of different niches, and a few of those products are seasonal in nature. Meaning that their topics and content are only of high interest to prospects during specific parts of the year.

Well today one of my seasonal products that sells best from October to mid December had an $800 day...which is a 17% increase over the same day last year.

Seeing this obviously made me happy, but it also reminded me of an email I had received from a potential affiliate a few months back. Remembering this email is what prompted me to write this post.

In the email the potential affiliate said something like "your product and sales letter look fantastic and I would love to promote it, but it's to bad that it only sells well in the winter." He went on to say how "he can only promote a product that makes him money all year long."

This viewpoint is incredibly short sighted from an income standpoint and unfortunately this is a common perception held by affiliates and product creators alike.

The fact is, promoting and/or selling seasonal products can be a very lucrative model and also make a very nice add-on to your other revenue sources.

Let me give you an example using my product.

All the sales I made today were referred by affiliates and I pay out a 50% commission. So today since I had an $800 day, that means I also paid out $800 in commissions...to only 5 affiliates!

Do you think those 5 affiliates are complaining about their seasonal earnings today? ...I think not.

Looking at things from a product creator's standpoint; In 2009 my little seasonal product earned me a little over $12,000 (after paying my affiliates). Over 90% of the earnings came from October, November and December. This year we are on track to crush last year's number.

Would you complain about an extra $12k in your pocket just because it was seasonal and you had to wait till a specific part of the year to receive it? ...I can assure you, I don't!

Also, in my experience seasonal info products have less competition in terms of affiliate promotion and ranking high in the search engines is much easier due to the seasonal nature of the products. Therefore earning with seasonal products is much easier than in some of the more heavily trafficked niches.

The moral here is don't avoid promoting or creating a product just because it is seasonal and its earnings might not be consistent.

Inconsistent does not always = unprofitable.

That's my 2cents on seasonal info products, take it for what its worth =)

Tanner
#don’t #don’t #ignore #opportunities #product #seasonal
  • Profile picture of the author JohnMcCabe
    Tanner, your sales figures jive with many of the biggest retailers, at least in the USA. Many retailers make their profit for the year from Black Friday (the day after Thanksgiving) through the end of the year. And it doesn't have to just be retailers and the Christmas shopping season, either...

    Here in Florida, there are rental properties that sit empty from six to nine months a year, but during the season they rent for up to ten times the going rate for year round rentals.
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    • Profile picture of the author Tanner
      Originally Posted by JohnMcCabe View Post

      Tanner, your sales figures jive with many of the biggest retailers, at least in the USA. Many retailers make their profit for the year from Black Friday (the day after Thanksgiving) through the end of the year. And it doesn't have to just be retailers and the Christmas shopping season, either...

      Here in Florida, there are rental properties that sit empty from six to nine months a year, but during the season they rent for up to ten times the going rate for year round rentals.
      You are spot on with that John. Before I got into the online business world, I owned a large window cleaning company and to fill in the slow winter months I started a Christmas light installation business that only operated during the holiday season.

      The christmas light installation business was completely seasonal but would earn more in 60 days of work than my window cleaning company earned all year.

      And there are many more niche seasonal businesses both online and off that are extremely lucrative.
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  • Profile picture of the author rolltide
    How much $ do you need to be able to run the light installation program? I have been looking at doing this.
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    • Profile picture of the author kakaboo
      I like it where more people ignore seasonal product opportunities... because it would be more money and less competition for me

      It is a pretty untapped gold mine if you are able to analyze what types of products sell well during which period.. which sadly I haven't got the mastery of it yet
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    • Profile picture of the author Tanner
      Originally Posted by rolltide View Post

      How much $ do you need to be able to run the light installation program? I have been looking at doing this.
      It really depends on what your goals are, if you are just looking to make some extra holiday cash, then like Michael said, you can get started for practically nothing.

      In my course I teach people how to do six figures in their first season installing lights, and to do that takes a particular business model and some upfront cash (mainly for inventory and initial wages).

      If you are considering holiday lighting as a business, I'll give you the 3 best tips I've learned from my own business.

      1. Never install customer owned lights...you will waste hours of valuable time

      2. Don't nickel and dime, the work window is too short for low profit jobs.

      3. Learn how electricity works. There's more to installing a display than just plugging it in.

      And here is something else you should keep in mind....If you value your time and also want to avoid lawsuits, then never purchase and install xmas lights that you can find at a big box retail store.

      Tanner
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  • Profile picture of the author tonydbaker
    I'm wondering if I should try to become your affiliate! I love Christmas
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  • Profile picture of the author Michael Mayo
    Tanner, Great post!

    roiitide, You can start an off line business installing lights for nearly nothing.

    Before you start(if you have some money to work with)ask your prospects
    what they would like to have installed. Once you have the answer, quote
    them a price and understand that you won't make back your investment from
    only one customer. If you do the proper research and find what the newest/best
    thing is people are buying then you can make bank. If you leave it to guessing
    or thinking that what you like they will like then Good Luck.

    Hope that Helps,
    Have a Great Day!
    Michael
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  • Profile picture of the author rolltide
    have any of yall ever ran a xmas light installation business?
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  • Profile picture of the author infomaniacs
    Thanks for the motivation, I have just listed some Christmas products in my Tripleclicks store
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  • Profile picture of the author marciayudkin
    This point applies also to information products.

    I have a procrastination-related product that I created more than 10 years ago that I promote (and sell well) every end of December/beginning of January.

    Likewise, I have a marketing plan course that I promote in the last quarter of the year.

    These don't gain traction as easily other times of the year.

    But so what?

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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