I originally posted this on my blog, but I thought the topic important so I decided to share it here as well.
I develop and market products in a number of different niches, and a few of those products are seasonal in nature. Meaning that their topics and content are only of high interest to prospects during specific parts of the year.
Well today one of my seasonal products that sells best from October to mid December had an $800 day...which is a 17% increase over the same day last year.
Seeing this obviously made me happy, but it also reminded me of an email I had received from a potential affiliate a few months back. Remembering this email is what prompted me to write this post.
In the email the potential affiliate said something like "your product and sales letter look fantastic and I would love to promote it, but it's to bad that it only sells well in the winter." He went on to say how "he can only promote a product that makes him money all year long."
This viewpoint is incredibly short sighted from an income standpoint and unfortunately this is a common perception held by affiliates and product creators alike.
The fact is, promoting and/or selling seasonal products can be a very lucrative model and also make a very nice add-on to your other revenue sources.
Let me give you an example using my product.
All the sales I made today were referred by affiliates and I pay out a 50% commission. So today since I had an $800 day, that means I also paid out $800 in commissions...to only 5 affiliates!
Do you think those 5 affiliates are complaining about their seasonal earnings today? ...I think not.
Looking at things from a product creator's standpoint; In 2009 my little seasonal product earned me a little over $12,000 (after paying my affiliates). Over 90% of the earnings came from October, November and December. This year we are on track to crush last year's number.
Would you complain about an extra $12k in your pocket just because it was seasonal and you had to wait till a specific part of the year to receive it? ...I can assure you, I don't!
Also, in my experience seasonal info products have less competition in terms of affiliate promotion and ranking high in the search engines is much easier due to the seasonal nature of the products. Therefore earning with seasonal products is much easier than in some of the more heavily trafficked niches.
The moral here is don't avoid promoting or creating a product just because it is seasonal and its earnings might not be consistent.
Inconsistent does not always = unprofitable.
That's my 2cents on seasonal info products, take it for what its worth =)