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Email marketing question -- which of these formats is better?

by BillyBee
4 replies
Which format do you think is better for emailing your list on an ongoing basis as a means to build a relationship and also to create sales:

1. Sending newsletter-style format with a more formal, standard look in which your readers expect a new issue on a periodic basis. EXAMPLE: Jim Cockrum, Martin Avis, Skip McGrath, among others

Or . . .

2. Sending regular, un-formatted emails, each one with its own tip or message. EXAMPLE: Eben Pagan as David DeAngelo

In other words, do you think it's better to send a newsletter, or just send tips out as individual emails?

I wonder if people get weary of the newsletter format because it becomes too familiar. Curious what you all think on this topic.
#email #formats #marketing #question
  • Profile picture of the author Michael Oksa
    Nothing would stop somebody from doing both. That is, having a regular newlsetter, then sending out tips as needed.

    BUT

    BUT

    BUT...

    (Pardon my yelling)

    FORMAT DOES NOT BUILD A RELATIONSHIP.

    Content does.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
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    • Profile picture of the author BillyBee
      Originally Posted by Michael Oksa View Post

      FORMAT DOES NOT BUILD A RELATIONSHIP.

      Content does.
      Of course, I realize that. You missed the point of my question.

      Maybe I should be more specific. Assuming that the content is equally engaging, which format do you think has better open rates? Which is converts to sales better? Which would people prefer. Which DO YOU prefer?

      Yes, I know I can survey my list, and yes, I can test this for myself, but it's a worthwhile question in case someone has experience to report.

      Kind of like debating the ins and outs of long-copy sales letters versus video sales letters. Yeah, of course neither format will get the sale by itself, but both formats have their pluses and minuses and it's worth discussing to gather insight.

      Hope that makes sense, unless you think the issue of format and things like open rates and conversion rates are completely irrelevant.
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  • Profile picture of the author Michael Oksa
    I knew what you were getting at, but put in the all caps as a message to others who may have missed your main point.

    ~Michael
    Signature

    "Ich bin en fuego!"
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  • Profile picture of the author TashaTymchuk
    I personally prefer, and do, the more personal individual emails, where you talk to your list not at them like in newsletters. But I agree with Michael, there is no reason why you can't do both and get the best of both worlds.
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