10K Orig Visitors, No Clickthroughs: Possible?

26 replies
Okay guys and gals, I'm a total neophyte to WR so when I ask my question, hear this as if from a 3 years old looking up at you with innocent, inquisitive eyes...

So, www.weddingsbylance.com is my support website for my wedding officiating services that I've been running for more than 12 years. As a Priest, it has been fantastic in generating traditional email leads that convert at about 90% into business at $500 a pop. But that requires my body, time, and a limited number of weekends in the year.

But now to monetize. I'll tell ya, I've tried lots of ads, lots of focus, etc. And I read Chad's, 30DC, and other folk's stuff about "you have to have at least 100 visitors to test ..." Well, I have 300 a day and the only click throughs are mine!

1. How can it be possible that 10K people visit the site, 4K along to one page (Example Ceremonies) and I put up stuff from cj, max bounty, and clickbank, and ..... nothing. Literally NOTHING!

2. Am I draining PR by having ads that point people off my server?

3. Does anyone have a clue about how, what, where, why, when....that I can monetize this site that has NATURAL traffic that continues to grow??

Anxious to hear back from you gurus (and gurus in the making). I'd like to retire on web income before my knees give out from doing weddings!

Fr. Lance
Washington DC
#10k #clickbank #clickthroughs #maxbounty #monetize #orig #visitors
  • Profile picture of the author tpw
    Originally Posted by precious007 View Post

    Not a "guru" .. I'd say ;-)

    But the first thing I want to know is....

    how are you bringing this traffic to your website?

    That's the first and most important thing..

    Al.

    Ditto...

    Some traffic is less valuable than other traffic...

    I can buy 10k expired domain visitors for about $18, but I will be lucky to pull one sale from that...

    The second issue that strikes me is that if you are pushing to cpa and affiliate offers also, you are likely not explaining to people what you want them to do, or even why they should...

    If I point to an affiliate program link, I always want to pre-qualify that person to get the offer presented to them... I want to pre-sell them, so that they are more inclined to buy what I am pointing them to buy...
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    • Profile picture of the author JohnMcCabe
      This may be a silly question, but how closely do your offers mesh with the content on your site? If you are drawing traffic to a wedding site, and hitting them with car insurance cpa offers, there just might be a little disconnect, yes?

      You may also be drawing traffic that is not focused on buying something. I say that because you mentioned that roughly 40% of the visitors looked at 'sample wedding ceremonies'.

      This stat alone should be read as a sign from above...

      Instead of flogging the same cpa and affiliate stuff as every other wedding site, why not create a short digital product that talks about different options for wedding ceremonies, gives sample programs, etc.? You can add links to assorted offers (in context and with restraint), and get them on a buyers list, where you can drip additional tips, suggestions, stories - and offers.
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      • Profile picture of the author WildGale
        I just took a really quick peek at your site and it looks like you're trying to get clicks to things like wedding invitations, flowers, etc. My hunch is you would do a lot better to have products customized for the site, perhaps written by you. When people want to learn about the flow of a ceremony is there other information the might need? Can you offer unique angles on these ceremonies? I'm also a little bit skeptical that you have ceremonies from several different traditions. I wonder if you should have a site focused on Catholic weddings, for instance. And no offense, but your picture doesn't mesh with being an expert on Filipino weddings. Is there a service you can offer people, like picking readings for them? Maybe build a list with an info product and then do email follow-ups where there are the ads to the flowers etc. Just quick thoughts in any case. Amanda
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      • Profile picture of the author tpw
        Originally Posted by JohnMcCabe View Post

        You may also be drawing traffic that is not focused on buying something. I say that because you mentioned that roughly 40% of the visitors looked at 'sample wedding ceremonies'.

        This stat alone should be read as a sign from above...

        Instead of flogging the same cpa and affiliate stuff as every other wedding site, why not create a short digital product that talks about different options for wedding ceremonies, gives sample programs, etc.? You can add links to assorted offers (in context and with restraint), and get them on a buyers list, where you can drip additional tips, suggestions, stories - and offers.

        John has made a good point...

        If your visitors are looking at samples, they are likely researching a future purchase...

        So get em on a mailing list and make sure that when they are ready to buy, YOUR SITE is still in their minds...

        Get em into the mailing list, and then try to fine tune your lists to find out where in the buying process they are... That will help you move them towards your products in a more sustainable way...
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        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author webmeister
      Originally Posted by precious007 View Post

      That explains it...

      Expired domain traffic isn't any good.

      You'll need targeted traffic since it's a niche site, you looking to make
      sales/leads.

      Am I right? ;-)
      Ah. All of that makes complete sense.

      So they are hitting the site because they are looking for a wedding ceremony to use for themselves or someone they will marry.

      So, ask a question or give them a direction to click for something, their actions will qualify them, then sell. Is that correct?
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  • Profile picture of the author Mukul Verma
    Yes it is possible.

    I dont think you need more traffic. Looks like you are busy enough.

    You need to offer more complimenting services. Keep in mind that your market is not looking to buy a product online (hence no click through) they are looking for a person service. You would likely make more money referring to less busy people (and take 10% - $50 per a sale).

    Cheers,
    Mukul
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  • Profile picture of the author chapdaddy
    If you put a link to a squeeze page at the top of the page with a heading like "STOP! 5 things you need to know before hiring a minister" And then offer some advice with the promise of further wedding planning tips etc. if they input their email address. Then drip feed them content with associated affiliate links that pre sell them on whatever service or product you are promoting in that email.

    I assume that the people coming to your site are looking to get married so they should be in the market for related promotions and going forward you will be able to continue to market services and products for newly weds.
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    • Profile picture of the author redfoxseo
      Originally Posted by chapdaddy View Post

      If you put a link to a squeeze page at the top of the page with a heading like "STOP! 5 things you need to know before hiring a minister" And then offer some advice with the promise of further wedding planning tips etc. if they input their email address. Then drip feed them content with associated affiliate links that pre sell them on whatever service or product you are promoting in that email.

      I assume that the people coming to your site are looking to get married so they should be in the market for related promotions and going forward you will be able to continue to market services and products for newly weds.

      Great advice, you need to do something that get's there attention to go to an ad.
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      • Profile picture of the author patadeperro
        I post this in other thread about conversion, but it may help here as well:

        Conversion is something more into the marketing side than anything else what I mean by that is: "What are you offering to your visitors?" "What is the deal you are making them?"

        If you are using SEO for very generic keywords like "money" your conversion will be very, very low, because money is such a generic term you don,t know if they are looking for "how to make money" or "How to avoid money".

        You need to understand what your visitors are looking for and just give them that into your site, this may seem like simple, but some times can be quite tricky other questions to ask are:

        Do you have a clear call to action? (Get it now, Buy it here)
        Can you sweet your offer more? (Add bonuses, make an special edition, offer something for free)
        Have you give them a reason of WHY TO BUY? (This is simple but it is overlooked for most of the people, why should I buy you know? Is this a limited edition product/service? Will I get something else id I buy now?)
        Did you clarify all their fears?

        Hope that can help you

        P.S.

        That is why sales letters are so long, because they do all that
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        • Profile picture of the author webmeister
          Originally Posted by patadeperro View Post

          , but some times can be quite tricky other questions to ask are:

          Do you have a clear call to action? (Get it now, Buy it here)
          Can you sweet your offer more? (Add bonuses, make an special edition, offer something for free)
          Have you give them a reason of WHY TO BUY? (This is simple but it is overlooked for most of the people, why should I buy you know? Is this a limited edition product/service? Will I get something else id I buy now?)
          Did you clarify all their fears?

          Hope that can help you

          P.S.

          That is why sales letters are so long, because they do all that
          Wow. YES YES YES. Very helpful. Seriously helpful.
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    • Profile picture of the author webmeister
      After revisiting your comment, I see some wisdom there and am thinking on how to do that. I am an authority on that issue and have seen the good, bad, and ugly when it comes to wedding officiants cancelling at last minute, being dry and boring, etc. So I'll work that angle.
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  • Profile picture of the author webmeister
    THANKS THANKS for the comments. I'll try and answer some questions posed back to me as well as clarify some info about the site, where the traffic comes from, etc.

    First, be clear that I never advertised, CPA'd, or anything else to get that traffic. It just came as a result of me building a website to serve my potential and current wedding ceremony clients. The only pages meant to "sell" are the home and next steps page. From that point on, it is a customer support site that just naturally drew traffic due to the depth and focus.

    Second, because it does assist in the "sell" of my services (the actual service there they hire me to officiate there wedding, of which I've been doing for more than 12 years and 1400 weddings) I have to be careful to not be too blatant in any secondary sale. I would love to get some revenue from the additional traffic, but I don't want to sacrafice local reputation or sale by turning someone off.

    But, I do take seriously and love your feedback that the offer needs to be more targeted to address WHY they ended up at my website, and come back more than once. It IS wedding ceremonies they are looking for. Catholics are looking for something Catholic. Traditional are looking for traditions. People looking for handfasting ceremonies are looking those. And I think you all are completely on target that my offers need to address the very, very narrow issue of not only wedding ceremonies in general, but the TYPE of ceremony they are seeking.

    As for the Filipino comment, I'm as suprised as you that I've become one of the most requested Priests to do Filipono Catholic ceremonies in the Washongton DC market, but that is because I'm very good at what I do, as Catholic as possible without actually doing a full Mass in a Parish. But, again, other comments by WR friends are right on point...at the Filipino Catholic Ceremony page, there should be something for sale SPECIFIC to Filipono weddings.

    As for the comment of selling the weddings for 10% of revenue, I already do that but for 20%. But due to the regional nature of all of this, there is an upper limit to that practice. We have experience in that area. But good suggestion, thanks.

    Bottom line is that every year for the last 12 years, I've booked a solid 125 (+/-10) weddings a year, so the site as a sales and support site has been and continues to be a smashing success. In fact, now most come to my site AFTER having been referred by someone else and so the sale was made before they visited. But as I try and advertise and make some conversions, to take advantage of the 10K visitors a month, that is where I'm no webmeister at all and your initial comments are awesome.

    Now, let me add detail about thier visit.

    Of those that visit, about 200 per month use the "tools" at the website to create a custom wedding ceremony. And when they do that, they get a fresh screen to print off that has their custom ceremony. This also is a place for me to show an advertisement or pay-call number because they print the contents and use it.

    Alas, the traffic is not a result of someone looking to buy something and me baiting them there with CPA or other, rather they are simply looking for ideas. And this I guess answers much of the question....why are they there? For free info.

    So what can I post to grab an email address or make a related "sale"? No squeeze, it does not fit the true purpose of the site. Arg!

    Thanks thanks thanks everyone...please keep the suggestions coming.
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  • Profile picture of the author stacyk
    The answer in my opinion webmeister is fairly obvious. 10k traffic is strictly untargeted. You may gain 1-10 leads if you are lucky. Reason being 10k traffic if you ask me if sites like yours (wedding niche) almost always seem to have galleries posted after hosting. If this is the case than this very may just be the reason you are gaining 10k uniques all untargeted just trying to view their weddings. Is the 10k traffic from SERPS? if it is then maybe the keyword that is bringing the traffic in is useless for your type of site. What i always like to do is know the difference between 1,000 targeted traffic vs. 10,000 untargeted traffic. Just keep looking at your analytics day in and day out until you understand it. The answer is in your analytics.
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    • Profile picture of the author webmeister
      Originally Posted by stacyk View Post

      the keyword that is bringing the traffic. The answer is in your analytics.
      50% that traffic is coming to one page which is the top of a silo where the other 40% of traffic flowing to. They are looking for something specific and it has nothing to do with hiring me and as their wedding services priest/minister. They are being dragged there by Google et al because of its comprehensiveness.

      I watch the stats closely, although not with the eye that you guy/gals at WF have developed in the net sales field. So it seems the overall impression I'm taking away is that I'm not thinking like the visitor and understanding that they are there to get ideas for ceremonies and I'm trying to work a conversion untargeted to the purpose of their visit.

      So back to the analytics....thanks.
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  • Profile picture of the author rondo
    Have you tried Adsense ads? That might work.

    Also, you could start a wedding business directory on your site and charge businesses a few hundred dollars per year for a listing. I'm sure you have many contacts in the industry who would love to be seen by your visitors, so it wouldn't be a difficult thing to start.


    Andrew
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    • Profile picture of the author webmeister
      Originally Posted by rondo View Post

      Have you tried Adsense ads? That might work.

      Also, you could start a wedding business directory on your site and charge businesses a few hundred dollars per year for a listing. I'm sure you have many contacts in the industry who would love to be seen by your visitors, so it wouldn't be a difficult thing to start.


      Andrew
      Yes. I have a handful of vendors who I now regullary see at my events because I've recommended them or they were seen on my site. I just need to track down a script to assist with that. But the advertising market for wedding services has been so saturated with new directories....arg. But it is something for me to think about.
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    • Profile picture of the author webmeister
      Originally Posted by rondo View Post

      Have you tried Adsense ads?
      Andrew
      But I get competing ads for wedding officiants and officiat listing services...and I don't want to get my potential customers off track. I've tried filtering but can't seem to get those listings out. If I made enough money with the adwords to offet the busienss I'd lose it would be okay, but something tells me that adsense doesn't pay that much. Short sighted on my end?
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  • Profile picture of the author Jillycakes
    125 weddings per year = 1400+ weddings! You're bound to have learned a thing or two about popular music choices, cake flavors and all kinds of other wedding details. Instead of focusing solely on converting people trying to hire an officiant, why not start a blog or second website to make use of that expertise? Brides-to-be are always looking for more options and ideas to make their wedding day perfect. You could easily pick up some extra revenue just by being an informative resource.

    Most wedding books and magazines recommend choosing an officiant at a certain "stage" in the wedding planning process. What are your customers going to do next? If you know 50% of the brides looking into your services are going to look for a florist next, cold call local florists to sell ad space on your site or promote an e-book about wedding flowers.

    You could also easily create products based on your expertise. This is also a good way to break out of your local niche. Since you're experienced with different types of ceremonies, you could make one type the focus of your book. "Planning the Perfect Filipino Wedding," "Selected Scripture Passages for Weddings," "101 Tips for Writing Your Own Vows," etc.. With your experience in the field, you probably have enough knowledge to fill 10 or 20 different niche books.
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    • Profile picture of the author webmeister
      NICE! Wow. Okay.
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      • Profile picture of the author JohnMcCabe
        Padre, as I was reading the recent replies, a wild idea came to me...

        What if there were a way to conduct more ceremonies without having to leave home?

        With as many military folks shipping out and/or being stationed in out of the way places, is there a way you could conduct actual services over the Internet?

        I remember an old M*A*S*H episode where the priest did a wedding by radio...
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        • Profile picture of the author Gary King
          Originally Posted by JohnMcCabe View Post

          Padre, as I was reading the recent replies, a wild idea came to me...

          What if there were a way to conduct more ceremonies without having to leave home?

          With as many military folks shipping out and/or being stationed in out of the way places, is there a way you could conduct actual services over the Internet?

          I remember an old M*A*S*H episode where the priest did a wedding by radio...
          Potentially great idea John. I saw that episode too.

          He's in Washington where you have:
          • Headquarter's Marine Corps
          • The Pentagon
          • Quantico, VA Marine Base / CIA base just a few miles down the road
          • The Army has an honor guard platoon (or more) there for the Tomb of the Unknown Soldiers
          etc...
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  • Profile picture of the author Gary King
    Fr. Lance,

    First, congratulations on having such a successful business. I started to post wondering why you would want to get people to click a banner for a few pennies when 90% was converting at $500 services, but then saw the part about your knees.

    It's been suggested by others, but you're not getting any clicks simply because the visitors are there for a laser-targeted reason. A generic "one stupid old trick to a flat belly" ad won't get much attention.

    In fact, I would venture to say (if you can track it to this level) that putting those ads up HURT your business. If I came to the site after being referred and was all set to pay good money but saw cheesy ads there, I would wonder if you were any good - if you were, why would you need those irritating ads there?

    (Please understand I'm not implying you aren't good - with 1,400 weddings under your belt you must be doing something right!)

    >>Realize that whatever you do here may dry up when you do retire. If you find a method to monetize now but your traffic slows or stops because you retire, that money will stop too.

    That said, here are some strategies.

    Flip it:
    With that kind of traffic and business, consider selling the business or in marketing speak "flip" the web site. Find a young wedding official and nurture them a bit - then sell them your web site and your business referrals when you are ready to retire. (Think like a dentist - they all bring in a young dentist, have them gradually start seeing existing patients, then the "old" dentist retires with a big check from the young one).


    Market it electronically:

    We ALL know that a wedding day is totally about the bride. If you're going to put some type of monetization on your site, make it VERY related. Find something that pushes the BRIDE'S hot buttons.

    What would the bride need with an impending wedding day?
    - weight loss tips
    - hair style ideas
    - gown design samples
    - party planning ideas

    Anything that is going to be *emotionally* driven. Then, do some searching on the web or at clickbank for products in those areas. Add their banners or links to the site with your affiliate link and you could earn referrals for the sales.


    Offline Marketing:
    Partner up with local service-oriented shops. Every wedding needs:

    - Flowers
    - Cake
    - Entertainment
    - Party Rental stuff (hall, furniture, dance floor, etc)

    Just think through a wedding from "YES!" to the morning after. Make a short list of the EXPENSIVE things needed.

    Now, you have two options. You can find local businesses that offer those services and arrange a referral fee with them - you send your brides-to-be to them for flowers and they give you x% of the sale. You have to track it somehow and trust is involved, but you get the idea. It doesn't have to be complicated - the bride takes your business card to them for a special discount or free upgrade.

    The second option is to get those service providers to pay you for ads on your site. If you can tell them that you'll put their ad in front of x number of their absolute target market each and every month, that should be worth a LOT to them.

    Finding targeted customers is not easy in the offline world and you're ready to hand them a bunch on a silver platter.

    If you do the advertising thing like this (the local shops pay for ads on your site) that would make the value of the site go up when you flip it because now there's another revenue stream.

    Hope this helps give you some ideas. Sorry it's so long, but you're sitting on a lot of potential.

    All success,
    Gary

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    • Profile picture of the author rosetrees
      Originally Posted by Gary King View Post



      In fact, I would venture to say (if you can track it to this level) that putting those ads up HURT your business. If I came to the site after being referred and was all set to pay good money but saw cheesy ads there, I would wonder if you were any good - if you were, why would you need those irritating ads there?

      Gary beat me to it.

      Rather than trying to integrate those rather cheesy looking ads, why not add some related pages?

      For example "where to stay" - find some hotels that offer bridal suites, or wedding party discounts, or parents of the bridge suites with affiliate schemes and write something about the local areas that you work in.

      Another example - "places to hold your wedding party" - again with affiliate schemes.
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  • Profile picture of the author petevamp
    From my experiance when placing others ads on my site. It is all about location. We will just take adsense as an example. I have found that it is best to show an adsesne image and text right below the menu options and once again in the sidebar options. This has been converting well for me. However that does not mean it will work for you. The trick is to test different locations and see where on your site works the best. For you may get better conversions at the bottom of post. Its all about testing to see what is going to work for your site. If you do not test other locations you will never know what may be the best locations for such other offers.
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