The Price Is Right?

I would suggest that you should test the price first before changing it. You know the value of the ebook because you wrote it so you should also know how much it's worth.

You can also take a look at prices of other ebooks in the same niche and compare them with yours.

Good luck.

You won't really know until you test, but there's something to be said about perceived value. The topic of building a business is one of those things where a higher price may increase conversions.

The monthly newsletter sounds like an idea you could break off separately as a continuity program.

It's easier to lower a price than it is to Jack it up. So stick with it.

Yes, I agree with the advice above, you should definitely test the price, since the only way to determine your best price is to test.

When you test by offering a variety of different price points, you will get objective data to work with. You'll be able to see what people actually do, as opposed to what you think they will do.

In other words, testing, as you may know, takes a lot of subjectivity out of the equation. When testing prices always remember: Keep charging more and more until you reach the point at which people walk away.

What I suggest is you choose 3 different price points. Since you're thinking about $39.95, I say choose these three prices:

1. $39.95
2. $47
3. $57

And just as a side note the reason I advise choosing prices with "7" in it is because research has shown that having a 7 in your prices increases conversions and is perceived as reasonable to the buyer. When it comes to prices online, "7" is the magic number.

So, once you have your prices, start driving traffic to your sales page with 3 different prices using just seven to ten search terms on Google AdWords. With this split test, make sure the traffic will be evenly distributed to these three pages and that each page will be identical except for the price.

Once your done just analyze the results and choose which price point brought in the most revenue.

This is a relatively cost efficient and highly effective way for determining the price for your new eBook.

Good luck, and be sure to keep us updated on your results.

Sonam

I agree that you should keep the price (change it to $37 though) and add in some videos, maybe a couple of cheat sheets, checklists, resource lists (populated with your own affiliate codes, of course), links for free plugins (if it's a WP thing you're doing)...keep the price, but over-deliver. Especially if you intend to build a list of buyers (and if you're not, you should be), if you consistently over-deliver, purchasing from you again and again will be a no-brainer for your previous customers and clients.

Definitely. Work in a continuity program, and give them everything they need to succeed, including the hand-holding. (Hand-holding works WONDERS to create a devoted following, and it is what a lot of new marketers NEED.)

I'd really explore the "course" angle...it will make your product much more than an ebook and therefore you can charge, as John said, much more for it.