In most of the markets I work in, there's so much info
and such a wide range of topics that I can never run
out of follow ups and ways to split the sales funnel.
I am just about to run a campaign in a smaller niche
where although there's a fair bit of content to drum up,
I am stuck with something:
I have the lead generator report. (Part A)
I have the final product.(Part C)
I have backend affiliate products to pitch. (Part D)
...but I cannot work out Part B.
What can I follow up with via email in order to build
a relationship, but without repeating myself, sounding
too salesy or simply giving away what I want to sell?