What did i do right and wrong with these articles

by Eric Land 7 replies
First article i submitted

Small But Powerful Golf Tips to Improve Your Swing

Stats 31 views today 1 click CTR = 03%

Second article i submitted

Positioning Your Ball For Success

stats 26 views today and 11 clicks CTR = 42%

What did i do so much better in the 2nd article that it is getting this amazing click through rate?

- Eric
#main internet marketing discussion forum #articles #wrong
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  • Profile picture of the author Marcus Paul
    This is what I believe is the difference:

    Your first article uses "powerful golf tips" in the article, thus the higher views. However, the content did not live up to "powerful" (just my opinion)

    Your second article uses "positioning your ball" which does not set super high expectations, and the content satisfies the need exactly. I think this article delivers (just my opinion)

    Hence with the second article they want to read more....

    I review a lot of articles and on my site we see some over-hyped headlines and that causes poorer CTR results.

    Either way I learned something from reading your articles
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    • Profile picture of the author KimBeckers
      I think you hit the nail on the head here. I have to agree.
      Originally Posted by youTribunedotcom View Post

      This is what I believe is the difference:

      Your first article uses "powerful gold tips" in the article, thus the higher views. However, the content did not live up to "powerful" (just my opinion)

      Your second article uses "positioning your ball" which does not set super high expectations, and the content satisfies the need exactly. I think this article delivers (just my opinion)

      Hence with the second article they want to read more....

      I review a lot of articles and on my site we see some over-hyped headlines and that causes poorer CTR results.

      Either way I learned something from reading your articles
      {{ DiscussionBoard.errors[248863].message }}
    • Profile picture of the author Marhelper
      Yeah, what he said!

      Originally Posted by youTribunedotcom View Post

      This is what I believe is the difference:

      Your first article uses "powerful gold tips" in the article, thus the higher views. However, the content did not live up to "powerful" (just my opinion)

      Your second article uses "positioning your ball" which does not set super high expectations, and the content satisfies the need exactly. I think this article delivers (just my opinion)

      Hence with the second article they want to read more....

      I review a lot of articles and on my site we see some over-hyped headlines and that causes poorer CTR results.

      Either way I learned something from reading your articles
      {{ DiscussionBoard.errors[248901].message }}
      • Profile picture of the author Eric Land
        so in your guys opinion the first header might have over done it and they didnt get all the info but in the second article the header lived up to the article's expectations

        Well i guess out or 2 having one with such a high CTR is good

        - Eric
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        • Profile picture of the author Ralf Skirr
          Originally Posted by cires123 View Post

          so in your guys opinion the first header might have over done it and they didnt get all the info but in the second article the header lived up to the article's expectations

          Well i guess out or 2 having one with such a high CTR is good

          - Eric
          Now don't draw the conclusion of writing less exciting headlines.
          Rather make sure to write the best possible articles. At least for those sites where you really want to get visitors from. (As opposed to articles that are posted for SEO and backlink only)

          Ralf
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          • Profile picture of the author Eric Land
            Originally Posted by Ralf Skirr View Post

            Now don't draw the conclusion of writing less exciting headlines.
            Rather make sure to write the best possible articles. At least for those sites where you really want to get visitors from. (As opposed to articles that are posted for SEO and backlink only)

            Ralf
            Of course lol i know
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            I am looking for ad swaps pm me if you are too!

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  • Profile picture of the author Marcus Paul
    Ralf is exactly right. The headline was good, the article just needed to be better or as good as the headline suggests.
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