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I Used "Bad News" And It Kicked Ass

by Daniel E Taylor
7 replies
I'm not a Frank Kern, buddy, affiliate, or anything.

Been alot of fuss about the video "bad news".

So of course I had to watch it. Half way through
I realized how powerful that simple concept was.

So to test it out I sent out an email to a segment
of my music production niche list.

So the email went out to 3495 prospects at 2am
this morning.

It's not 10:22am.

The results have been crazy. I won't give you
exact numbers until probably 2 days when everyone
stops opening. But in the 7 hours I have had 250 opens,
which believe me is ridiculous considering it's only morning and
most people haven't even checked their email.

Shouts to Frank!

PS. Stop using these techniques trying to peddle IM products
and what not.

This stuff works like crazy outside of MAKE MONEY NICHES.

Wake up and realize you can make a killing just using the techniques
these "guru's" you like to bash give away for free.

Anyways thanks Frank.

Daniel
#bad news #kicked
  • Profile picture of the author Anna Johnson
    Hi Daniel, what is your regular open rate... and what was the open rate you got with your "bad news" subject line?
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    • Profile picture of the author Steven Wagenheim
      Daniel, outside of the IM niche, this stuff is gold.

      Most people who are stuck in the "make money" rut don't realize this, which
      is why I have started branching out into other niches. My conversion rate
      is higher, my open rate is higher, my everything is higher but my income only
      because I'm just starting out. But if I had done this from the start 5 years
      ago, I'd be laughing to the bank even more so than I am now.

      You live and learn from your mistakes I guess.
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      • Profile picture of the author Michael Silvester
        Hi Daniel,

        I'm glad that you improved your
        open rates!

        But did you make any more sales
        compared to what you would normally
        make (As a Percentage)?

        Thats the most important thing!

        Take Care,

        Michael Silvester
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        • Profile picture of the author Daniel E Taylor
          Originally Posted by Michael Silvester View Post

          Hi Daniel,

          I'm glad that you improved your
          open rates!

          But did you make any more sales
          compared to what you would normally
          make (As a Percentage)?

          Thats the most important thing!

          Take Care,

          Michael Silvester
          I really have no real way of accurately knowing
          this for this particular promotion because I just
          launched a whole new campaign, with new videos
          sales pages, etc...

          So of course that will have a drastic impact on sales.

          So I can't say the increase of sales is solely due to
          more open rates, but if I had to bet, I'd definitely say
          more opened emails = more sales. In most cases.

          Daniel.
          Signature

          Self Actualization is one's true purpose. Everything
          else is an illusion.

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          • Profile picture of the author Stuart Stirling
            Cool thread...

            The "bad news" approach is pretty much common sense when you
            think about it though.

            It's so much easier to build a "friendly" relationship with subscribers
            in a non-IM related niche, so when you want to sell them something,
            it doesn't take a "hard sales pitch" to get them taking action because
            the trust is already there...that and they're not blasted with dozens
            of offers in their inbox daily.

            Cheers,
            Stu
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      • Profile picture of the author vinnylingo
        Originally Posted by Steven Wagenheim View Post

        Daniel, outside of the IM niche, this stuff is gold.

        Most people who are stuck in the "make money" rut don't realize this, which
        is why I have started branching out into other niches. My conversion rate
        is higher, my open rate is higher, my everything is higher but my income only
        because I'm just starting out. But if I had done this from the start 5 years
        ago, I'd be laughing to the bank even more so than I am now.

        You live and learn from your mistakes I guess.
        I never understood why so many people looking to make money online start out trying to sell to other MMO folk. And why most of those never leave that market. They usually leave the industry before they ever dip a toe in another market. It's like a lot full of car salespeople trying to sell each other a new car.

        Then again, it's like that with MLM, too. No matter what their "business" may be about, what they're about is selling you a spot in their down line.

        Whatever. I enjoy watching "worn out" marketing techniques grab my prospects' attention like standing next to a howitzer going off.
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    • Profile picture of the author Daniel E Taylor
      Originally Posted by Anna Johnson View Post

      Hi Daniel, what is your regular open rate... and what was the open rate you got with your "bad news" subject line?
      Well for this particular segment I mean it fluctuates email
      to email, but I guess it averages out around 10-11% open rate.

      The highest open rate I have thus far is 14.13%. But mind you
      this segment was actually 1k smaller.

      The next highest was 13.22%. Which actually was the email
      before this in which I used the headline "$firstname, in case you missed it".

      It proved to be pretty effective. But this bad news seems to be
      breaking all those records.

      we'll know in a few days. I'll be sure to report back with exact numbers.

      Daniel
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      Self Actualization is one's true purpose. Everything
      else is an illusion.

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