I was just wondering if anyone would care to give me their opinions on what they'd do in this situation.
I've had a bit of a touch.
I was able to purchase, at a very low price a company that sells envelopes of every possible description. The owner has gotten into financial troubles, he had 2k a month going out on 2 staff, 2k a month going out on business premises, 2k on adwords and another 3k on other crap that's just not needed. I have a friend who has a large web design firm outside London on the coast and we both agreed to take it on. Now we haven't taken on the old company, all we've done is bought all the stock and the website and.....an 8000 people mailing list of customers who have purchased in the last 24 months. My business partner already has a warehouse with a guy in it who runs an ex rental DVD company and the envelope firm will go in here and this guy will take orders over the phone and from the website (it's all online from the site, no offline marketing), pack the items and send them. For the term "envelopes", not in phrased but in broad, for the UK (as this is only where we ship to as of now) we are in 3rd place (Samurai has that at 1249 searches a day for #1 position) and even though the adwords campaign has been stopped we have got over £3000 of orders in the last 3 days. Our outgoings are currently estimated, and this is with 50% added on for good measure, at £500 per month.
It's all rather good. We're designing a whole new website and generally want to take this to another level, which brings me to the question...What would you do if you were in this situation? The list has got to be a great asset but what would you do? What would you add to the new site? I'm not asking for favours I'm just interested in what some of you fellow (More advanced than me) warriors would do. I'll show you the old site we have now, I'm not keen on it and don't want it critiqued as it's being remade totally as it is.
This is also not blatant self promotion as we don't ship to the US or outside Britain and for anyone in the UK I can happily point you to some of the suppliers passed onto us who can get you a better deal anyway. I've not done this before and would be grateful for any extra advice I can get.
Any advice is very much appreciated and thankyou.
The site is www.rainbowenvelopes.co.uk