Free Reports Are Getting Old. Other Incentives?

18 replies
These days, people are being inundated with the traditional free report pdf (mostly in the IM space, not so much in other niches).

I'm curious what other optin incentives you are testing...

Some ideas:

1) discount codes
2) "quick tips" (meaning you shorten the report down to a simple
tip or tactic you show someone right there on the screen)
3) free audio
4) sms tips
5) what else??
#free #incentives #reports
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  • Profile picture of the author Mohammad Afaq
    Free Videos
    Resource Guides
    Quick How-to Guides
    Checklists
    etc.

    Simply put, think outside the box. Free reports are old but that doesn't mean you have to stop giving away information in form of a pdf. Just rearrange your report and make something Simple but Appealing out of it.

    And hey remember, it's old doesn't mean it won't work. I am in several niche markets where reports are doing way better than videos.
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    “The first draft of anything is shit.” ~Ernest Hemingway

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  • Profile picture of the author bgmacaw
    Subscribe to my list and I'll send you this free report on other optin incentives that will earn you $1274.23 a day!

    But seriously, why not work on the quality of your list content and make it the real bonus instead of doing like 98% of IM email marketers do, spam the crap out of their list with every Clickbank affiliate offer that comes down the pike?
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    • Profile picture of the author LovelyCornSyrup
      Originally Posted by bgmacaw View Post

      Subscribe to my list and I'll send you this free report on other optin incentives that will earn you $1274.23 a day!

      But seriously, why not work on the quality of your list content and make it the real bonus instead of doing like 98% of IM email marketers do, spam the crap out of their list with every Clickbank affiliate offer that comes down the pike?
      Because 98% of affiliate marketers, email marketers, etc. want fast money and nothing else. It's sad but the majority of people here think quality content is a $3 article with few grammatical errors.

      Anyways, free reports are getting old, so why not develop a quality premium product and give it away for free? Something that takes a couple weeks to develop. I mean, you're only going to get out of it what you put in. If you want to make a thousand bucks you've got to put at least the much work in.
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      No fancy products, just stuff that works: The Gutenberg Diagram | Pareto Principle
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    • Profile picture of the author iSoftware
      Originally Posted by bgmacaw View Post

      Subscribe to my list and I'll send you this free report on other optin incentives that will earn you $1274.23 a day!

      But seriously, why not work on the quality of your list content and make it the real bonus instead of doing like 98% of IM email marketers do, spam the crap out of their list with every Clickbank affiliate offer that comes down the pike?
      Don't personalize it. Our list content is superb (with open 50+% open rates and 38+% ctr rates to back them up).
      Attachment 6112

      I'm merely speaking to an increasing trend I'm noticing of people making it a hobby of optin in for quality (free) content that they don't use.

      MOSTLY IN THE IM NICHE...

      You should have made our last webinar on RAPID ACTION PROFITS



      We spend in some cases 4 figures for content (plus promotions) but will likely be moving to a paid model.

      Why?

      Serious business people don't mind exchanging money for value even if it's just a small cost of $7 or $9.95 for something worth $97 or more...

      The trick is to
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      • Profile picture of the author bgmacaw
        Originally Posted by moneykws View Post

        Don't personalize it. Our list content is superb
        I'm sorry if you think that it was personal to you. It wasn't. I haven't subscribed to your list.

        It is personal to me that virtually all of the IM related lists I've subscribed to quickly degenerated into trying to sell me the latest JV offer on the latest hotest crappiest Clickbank product. When they do that, I unsubscribe.

        I agree what oneplusone said, the lists I do remain subscribed to are the ones where I bought something from the list owner and they don't pelt me with JV emails.
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        • Profile picture of the author iSoftware
          Originally Posted by bgmacaw View Post

          I'm sorry if you think that it was personal to you. It wasn't. I haven't subscribed to your list.

          It is personal to me that virtually all of the IM related lists I've subscribed to quickly degenerated into trying to sell me the latest JV offer on the latest hotest crappiest Clickbank product. When they do that, I unsubscribe.

          I agree what oneplusone said, the lists I do remain subscribed to are the ones where I bought something from the list owner and they don't pelt me with JV emails.
          No worries I agree with you with the list churning. Actually, I've invited some subscribers to unsubscribe.

          Seriously.

          If people don't want to receive content (notice I said content not sales pitches), but just opted in for a freebie, they should unsubscribe.

          Actually there's a way to ask people if they'd like to stay subscribed but receive info LESS FREQUENTLY. Perry Marshall does this brilliantly. If someone wants, I can track it down....
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  • I have one list I'm signed up for that isn't in the IM niche at all (I've cancelled almost all of those ones), and I seriously look forward to getting his emails. He gets a 100% open rate from me, and judging by the comments on his blog, most of the other readers do the same.

    Here's how he does it. His only incentive for an optin is that you'll get his blog posts delivered in your inbox so you don't have to keep going back to the site--and, he tosses in the little teaser that there are some materials, resources, and deals he only sends to subscribers of the newsletter (or special members, whatever). I don't think I've gotten anything extra from him that wasn't on the blog--maybe once.

    But I enjoy reading his stuff so much that I'm glad they get sent straight to me--not to mention that it takes him no extra work to send the newsletter because it's the same content and surely an automated process.

    He's got a paid private membership program as well, and I haven't signed up yet, but it's probably one of those rare things that I'll actually follow up on buying once I've got the money to spare.

    Not only do I love the guy's stuff, but it's an awesome lesson in marketing. I plan to follow a similar pattern. It just goes to show if you put enough energy into your content and hook your readers, they'll stay tuned. And I agree, free reports are getting played out. I obviously offer them, but I'm rethinking the strategy.
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  • Profile picture of the author King Shiloh
    Banned
    Free coaching
    Free mentorship

    I'm actually thinking of adding 'FREE food".
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  • Profile picture of the author John Durham
    Get my free report, so you can get free reports, the ones that report for free about reports that are free... then all you have to do is give the report away for free to others, then they can freely enjoy the report, and be on your free report list... and that will expand the amount of people you can give free reports to.
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    • Profile picture of the author King Shiloh
      Banned
      Originally Posted by John Durham View Post

      Get my free report, so you can get free reports, the ones that report for free about reports that are free... then all you have to do is give the report away for free to others, then they can freely enjoy the report, and be on your free report list... and that will expand the amount of people you can give free reports to.
      John,

      When will you stop behaving like your son?
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  • Profile picture of the author Jillycakes
    I've seen some people do interesting things for email opt-ins. Some examples that come to mind are free website critiques, coaching, short courses (delivered daily for a week or whatever), free trial/limited membership in a paid program, etc..

    Contests are also a good way to encourage people to join. Give away small prizes each month (and make your whole list eligible so that people don't unsub/resub every month) that your readers will be interested in. Maybe this is a copy of one of your premium products, coaching time, someone else's premium product or even stuff like books and gift cards. Word tends to get out fast when there's good stuff being given away, so you'll also get word-of-mouth advertising from subscribers. Some people say each name on your list is worth like $5. Why not invest the cost of 3-4 names ($15-20) in a little trinket every month?
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  • Profile picture of the author Adam James
    It might be getting old but it still works everyone likes to get something for free and it takes the risk factor out for the prospect and gives you a chance to build a relationship with your prospect before you offer your paid products.
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    • Profile picture of the author John Durham
      Originally Posted by Adam James View Post

      It might be getting old but it still works everyone likes to get something for free and it takes the risk factor out for the prospect and gives you a chance to build a relationship with your prospect before you offer your paid products.
      I was jesting, but you are right.
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      • Profile picture of the author oneplusone
        My most profitable lists ALL have one thing in common, all the people on the lists have paid me money.

        Too many people have the wrong mindset when building lists, trying to qualify themselves to people.

        Qualify the people who come onto your lists instead, it is far more profitable in the long run.

        Even if you're building a prospect list and not a buyer list, qualify people...

        The more hoops they jump through, the more they're mentally engaged, and the more they are worth to your list.

        Focus on QUALITY not QUANTITY when it comes to list building.
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        'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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        • Profile picture of the author Sid Hale
          THUMBS UP!

          Originally Posted by oneplusone View Post

          My most profitable lists ALL have one thing in common, all the people on the lists have paid me money.
          Many reading that post may dismiss it, offhand. Saying to themselves, "I'm an affiliate for other peoples' products, I don't want the headache of creating products, managing downloads, or even putting up my own web site" (or something to that effect).

          I would point out that
          • a "buyers list" can be just as powerful for affiliate marketers, as for a merchant, and
          • it is those who put forth a little more effort who really excel at marketing on the internet

          Any affiliate marketer can get resale rights to some decent products (and become a merchant on a small scale) just for the purpose of creating a more responsive list. Then they can promote other products to that "buyers' list" as an affiliate.

          Keep that buyers list separate, but promote the same affiliate products to them, and to your larger list of "freebie seekers". That way, you can compare open rates, click-thru rates, and sales.

          Ever wonder how successful affiliates become "super affiliates"? or eventually obtain "guru" status? Bigger lists? Yes, to some degree - but quality of the list is much more important than its size.

          Even the "gurus" in this industry earn affiliate commissions from the sale of other peoples' products. I could name names... but all it really takes to realize this is to scan your own inbox.
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          Sid Hale
          Coming Soon... Rapid Action Profits (Pro)

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  • Profile picture of the author Vogin
    I seriously beg to differ with the statement "Free reports are getting old".

    Free reports with nothing new or nothing interesting to say are getting old, that's correct.

    Today, when so many marketers lack basic skills and they've seen the word "professional" only from a fast passing train, it isn't that hard to make your brand upon quality...
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    ppcsluzby.cz/en - PPC agency


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  • Profile picture of the author John Durham
    Whats even better is when you tell everyone on the WF in your main market that you stress over whether or not they are gonna pay you anything after they take your free report.

    Or maybe thats only better for your competitors... I get confused.
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