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How Much Would You Spend Per Subscriber? And What Strategy Do You Use To Make It A Profitable List?

by Menno Marketing
8 replies
Hi everybody!

I was wondering what you were willing to spend on paid advertising or IM costs to get a subscriber. Maybe $1 or a bit more per subscriber?

And how would you start making this list loyal and converting on emails?
#list #make #profitable #spend #strategy #subscriber
  • Profile picture of the author winebuddy
    I spend $3 per new subscriber. I give them tons of good free stuff. I always ask them to join my membership site - in every email.

    I convert about 1 in 8 so that about $24/coversion.

    My average income per conversion is $62.

    So I spend $24 to make $62 - not a bad deal and I'll do it all day long till the cows come home.

    It's not what you spend - it's your profit margin per subscriber that counts.
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    "Knowledge is NOT power... ACTION on Knowledge is power"
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  • Profile picture of the author MarketPulse
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    • Profile picture of the author JohnMcCabe
      Originally Posted by MarketPulse View Post

      I just don't believe in paying for leads, but that's just me. I guess if you have a big enough budget, then it's probably a great way to get a lot of targeted opt-ins fast.
      Winebuddy gave you the answer to that one just above you. If you make a profit on purchased leads, or on the means of generating your own (advertising, PPC, etc.), then you don't need a budget other than the initial seed.

      If you want to own your market, reach the point where you can pay more for a lead than your competitors make on theirs. They'll happily send their traffic to you as affiliates because they make more money that way than by competing with you.

      I'm not saying you should turn free traffic away. I'm just saying that if you get the numbers right, you can buy leads all day long and head home with a smile on your face.
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    • Profile picture of the author Menno Marketing
      And you are trying to sell or promote products to you list immediately?

      Or usually send 4..5..6 emails just with some useful information

      What's a good sequence order?
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  • Profile picture of the author actionplanbiz
    always give them stuff that will help them progress towards their main goal. as your subscribers take action and notice progress from your free stuff they will most likely buy what you got or recommend.
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  • Profile picture of the author Slade556
    I have found that $1 per subscriber is a pretty good rule of thumb but as wine buddy pointed out, it doesn't really matter if you are getting a good return on your investment. I have never paid as high as $3 per subscriber but I would in a heartbeat if I was getting his kind of return!
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    • Profile picture of the author Menno Marketing
      And what's a realistic conversion rate when sending broadcasts to a 'loyal' subscribers list... 1%?
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  • Profile picture of the author drmani
    Originally Posted by Menno Marketing View Post

    I was wondering what you were willing to spend on paid advertising or IM costs to get a subscriber. Maybe $1 or a bit more per subscriber?
    It will vary by list and niche. For my IM lists, I will happily spend between $7 and $8 per double opt-in subscriber, even more if they are pre-qualified as online marketers or business owners.

    Originally Posted by Menno Marketing View Post

    And how would you start making this list loyal and converting on emails?
    There's a book to write on this topic, but the short nutshell answer would be: Give them value - always!

    Originally Posted by Menno Marketing View Post

    And what's a realistic conversion rate when sending broadcasts to a 'loyal' subscribers list... 1%?
    To that kind of sub-list, I'd say 50% to 70% - though the list will be relatively small as compared to your 'leads list'.

    All success
    Dr.Mani
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