Article Marketing vs. Video Marketing - Which is most powerful?

27 replies
Hi Warriors,

I am curious if anyone knows from personal experience whether article marketing is more powerful than video marketing or vice versa?

I appreciate your feedback - thank you for your time.

Kind Regards,

Randall
#article #marketing #powerful #video
  • Profile picture of the author J Bold
    Both are powerful in their own way.

    I would do both.

    Video has increased in scope and usefulness but article marketing also has it's place.

    Just do both, I say.
    {{ DiscussionBoard.errors[2791354].message }}
  • Profile picture of the author Chris Q
    Banned
    I agree. Both article and video marketing are very powerful. They're the ones who gives the most conversions in affiliate sales and generating leads. Both of these methods are a great tandem.
    {{ DiscussionBoard.errors[2791360].message }}
  • Profile picture of the author cheaterscode
    I will go for search engine marketing while if I can play the cards on this, the two choices will follow.
    {{ DiscussionBoard.errors[2791398].message }}
  • Profile picture of the author sandraworsely
    Hi Randall,

    Have you tried both?

    In my own point of view, Article Marketing and Video Marketing are both powerful on their own means. Also, the application would highly depend on what type of product you are promoting. The most important thing in opting for a network marketing strategy is that it can boost you to increase profit.
    {{ DiscussionBoard.errors[2791541].message }}
  • Profile picture of the author nelaffiliate
    It really depends on what you want to achieve with your marketing. But, I kind of like article marketing even though it's more fun creating videos and using them in marketing products.
    Signature

    "King of Fast Video Keyword Research"... Get Easy to rank, Zero competition keywords today. Rank your video on Youtube first page in minutes! Visit: https://www.fiverr.com/nel11111/do-v...yword-research

    {{ DiscussionBoard.errors[2792552].message }}
  • Profile picture of the author JonAlfredsson
    I agree. Remember that your main aim is to get more people to know your business so better to do both. You’ll reach out to those who want to watch video and to those who want to read articles. In terms of effort, writing articles is simpler than creating videos so you may also want to consider the amount of time you want to spend on it.
    Signature

    {{ DiscussionBoard.errors[2796664].message }}
  • Profile picture of the author ambalaldarji
    I think both are most powerful method. I am doing both activities regularly to get maximum visitors.
    Signature

    Buy targeted email lists for your business

    Read the latest and unique business news from industry leaders magazine

    {{ DiscussionBoard.errors[2796705].message }}
  • Profile picture of the author simplebutcreative
    They are both powerful in their own ways...I'm using both methods right now, but I would have to say that Video Marketing is more powerful and has way more potential than article marketing. I've been using videos lately to get some traffic and it's slowly picking up for me.

    Just use both for more traffic!
    {{ DiscussionBoard.errors[2796707].message }}
  • Profile picture of the author paulie888
    This doesn't have to be an "either-or" kind of proposition. Why not use both and benefit from what they have to offer? They are complementary techniques, so doing one is not going to impinge on or diminish the benefits gained from the other. You should be doing everything you can to drive targeted traffic to your website(s), so for best results I'd say that you should do both!

    Paul
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[2796724].message }}
  • Profile picture of the author taylormarek
    Both are powerful in their own way. However...

    I would have to say Video Marketing hands down. People love to watch videos, is it any wonder that YouTube is #3 most visited and #1 for video?
    {{ DiscussionBoard.errors[2796726].message }}
  • Profile picture of the author Adam James
    Article marketing is great but video marketing takes the cake for me, it gives you a chance for your prospects to get to know you and trust you and google loves youtube.

    But doing both you cant go wrong.
    {{ DiscussionBoard.errors[2796783].message }}
  • {{ DiscussionBoard.errors[2796859].message }}
  • Profile picture of the author King Shiloh
    Banned
    I think video marketing is more powerful because people hardly forget what they see - the power of visuals.

    I also think that audio marketing is more powerful than article marketing because people can easily plug an earphone to their ear to listen to tutorials even while driving but they can't read while driving.

    IMHO, use all of them if you can so that you can reach both the blind, deaf and dumb.
    {{ DiscussionBoard.errors[2796888].message }}
  • Profile picture of the author genxindo
    I think we could use both of them. It is simply because each of them can deliver such backlinks to our site.
    {{ DiscussionBoard.errors[2796903].message }}
    • Profile picture of the author ActionToCash
      Thanks Warriors!

      Yeah - One of my courses has over 6 hours of video training (I didn't even want to think about making videos for awhile after completing that one lol...

      The training videos were primarily not public on YouTube though, and I have really been seeing the video trend growing as time progresses with YouTube being ranked at number 3 on Alexa etc. I really think it's the wave of the future, but wanted to hear other people's thoughts about how it compares with article marketing since I know thats another powerful method.

      It seems like you get more backlinks with article marketing since there are less video directories, but have heard that the big G just loves it when people put YouTube videos on their sites from an SEO perspective.

      So often when doing a search there seems to be a YouTube video at the top or near it, and I would like to get in on the action a little.

      With that said, I appreciate everyone's comments and feel that everyone was also right that it's good to do both!

      Kind Regards,

      Randall
      Signature

      Happy Marketing!!!

      {{ DiscussionBoard.errors[2799322].message }}
      • Profile picture of the author Steven Wagenheim
        For those who say video, hands down, don't be so quick to judge.

        It really DOES depend.

        For example, if you're somebody looking to improve your golf swing, you
        certainly don't want to read it in an article. You want to see a visual
        demonstration of how to hold the club, how to swing, etc.

        Conversely, a lot of people have absolutely ZERO interest on watching some
        long drawn out video on a subject that they could read about in 5 minutes
        through a very well written article.

        Think about it...do you want to watch a video on herpes statistics?

        Know your target market and what it wants.

        Then you'll know which method to pursue.
        {{ DiscussionBoard.errors[2799334].message }}
        • Profile picture of the author awaxler
          Like everyone else said...use both.

          One of the big advantages of articles marketing is that you can get lots more backlinks and spots on the first few pages of google with the same article...if you know how to spin properly. I use TheBestSpinner and take my time to properly spin an article...then I take the spun text and submit it to nearly 400 article directories using Article Drip Robot...I can usually get several of the same spun article on the first few pages of Google...

          Unfortunately, while many article submitters these days are very good, the video submitters are lacking...at least in my experience...the one I use is videobot, but it doesn't seem to work flawlessly...I end up manually submitting each video to the top 5-10 video directories and then use videobot to submit to as many as it will let me...
          Signature
          The best Sarasota homes for sale!

          **How to save THOUSANDS when buying or selling Sarasota real estate**
          {{ DiscussionBoard.errors[2799447].message }}
        • Profile picture of the author ActionToCash
          Originally Posted by Steven Wagenheim View Post

          For those who say video, hands down, don't be so quick to judge.

          It really DOES depend.

          For example, if you're somebody looking to improve your golf swing, you
          certainly don't want to read it in an article. You want to see a visual
          demonstration of how to hold the club, how to swing, etc.

          Conversely, a lot of people have absolutely ZERO interest on watching some
          long drawn out video on a subject that they could read about in 5 minutes
          through a very well written article.

          Think about it...do you want to watch a video on herpes statistics?

          Know your target market and what it wants.

          Then you'll know which method to pursue.
          Well, I think that you and JohnMcCabe both express similar considerations, which I haven't really thought about before. Points well taken.

          Great points. I think it's a great idea to follow these points by considering the market, as well as the type of product or service being promoted etc.

          Anyway, best regards to all & happy video & article marketing!

          Randall
          Signature

          Happy Marketing!!!

          {{ DiscussionBoard.errors[2806555].message }}
        • Profile picture of the author Mangozoom
          Originally Posted by Steven Wagenheim View Post

          For those who say video, hands down, don't be so quick to judge.

          It really DOES depend.

          For example, if you're somebody looking to improve your golf swing, you
          certainly don't want to read it in an article. You want to see a visual
          demonstration of how to hold the club, how to swing, etc.

          Conversely, a lot of people have absolutely ZERO interest on watching some
          long drawn out video on a subject that they could read about in 5 minutes
          through a very well written article.

          Think about it...do you want to watch a video on herpes statistics?

          Know your target market and what it wants.

          Then you'll know which method to pursue.
          I think this nails it ... if I wrote an article about how to juggle it would in no way do as well as a video.

          The point is to use the correct medium for the correct topic.

          For me article marketing is a very accessable and powerful method of sharing the love about my sites.

          For anyone who is starting out and is not set up to produce videos, articles are easy and powerful

          For those who lack technical skills articles are very easy to do and if done correctly can bring in huge LONG TERM results.

          I nipped out Saturday morning for an hour, washed my car and dropped my wife off at dance with my little girl ... came home and had $$$$$ in my inbox from an article I wrote a long time ago.

          John
          {{ DiscussionBoard.errors[2806576].message }}
  • Profile picture of the author syedasim786
    I agree with Steven, it really does depend on your market.

    Personally I prefer video marketing over article marketing (I am not saying article marketing is poor, it's a great strategy and I use them both in my arsenal).

    In my research I have found out my videos to higher converting than my articles, but that's because I do spend more time and strategy developing helpful videos that convert the visitor. Also I have a video producing process that is completely automated thanks to many hours an days of training my team, however it's well worth it now since I have a great system in place.

    So once again, it's really up to you if you have a great system in place for writing great articles that convert, than stick to your strengths and focus on that strategy more so than video marketing. My strengths are video so I stick to that, I do use article marketing however I don't spend my time constructing a winning article that converts.

    Hope that helps, it really does come down to your strengths.
    Signature

    {{ DiscussionBoard.errors[2799440].message }}
  • Profile picture of the author JohnMcCabe
    As many others have mentioned, it doesn't have to be an either/or proposition. That said, if you have to make a choice, which one can you do consistently well, and in enough volume to do you some good?
    {{ DiscussionBoard.errors[2799530].message }}
  • Profile picture of the author paul wolfe
    Slightly different answer.....

    There are some markets where one of the methods will be more effective than the other. You have to test to find out which.

    Case in point...in the bass guitar market, article marketing is an utter waste of time. Videos on the other hand - especially videos designed for 'attraction' - absolutely rock.

    It's important to try both and test.
    {{ DiscussionBoard.errors[2800725].message }}
  • Profile picture of the author tht222
    I am not quite sure what you mean by powerful, but in terms of traffic, well done article marketing will bring you way more traffic than your video marketing - there are definitely exceptions and probably some niches where video will do better, but for the vast majority of the webmasters articles should work better.
    Signature

    Keyword Snooper - fast and super-affordable keyword tool

    {{ DiscussionBoard.errors[2804327].message }}
  • Profile picture of the author glassextreme
    As what Steven said, it depends on the niche, and what google likes. I've articles in number 1 for a particular keyword, and I also have a number of videos on page 1 for another keyword.

    So, both methods work very well. The key is to be able to do both quickly without spending much time on them, or outsource.
    {{ DiscussionBoard.errors[2804347].message }}
  • Profile picture of the author iDevSpot
    I use both kinds. I find, when you are the one creating the video or doing the writing, it is nice to work in both facets so you do not get bored in one way.

    As a website user, I find that some days I want to read and some days I want to watch a little clip.

    This being said, but what you have to say in both formats is a very good idea to reach many different moods.
    {{ DiscussionBoard.errors[2807058].message }}
  • Profile picture of the author enrikm
    Just a clarification, can video provide quality backlinks to your site? As far as I'm concerned you can only put your url in the description box but not include any anchor texts in them.

    Is it safe to say that videos are more for driving traffic to your site directly?
    {{ DiscussionBoard.errors[2809490].message }}
  • Profile picture of the author Marhelper
    I have done very well with article marketing but as has been said, you can do both.
    {{ DiscussionBoard.errors[2810437].message }}

Trending Topics