Rumoured "Facebook Search" secretly in development.

38 replies
I've been hearing rumours that Facebook is getting ready to take on Google in the search market. And I think Google should really be scared.

We as marketers need three big contenders duking it out. As it stands, Google has 66.1% of the search market (Sep/10/2010). Yahoo/Bing have a combined 27.9% which would leave "other" to account for 6%.



The recent Bing/Yahoo advertising merger means they now account for a third of the market. That's a healthy competitor.

If/when Facebook enters the market, I think they will take a chunk out of Google's market share. Yahoo and Bing will lose share too, but the largest percentage loss will come on Google's end. This will create a "big 3" dynamic.

Facebook is uniquely poised to take on Google (and search in general). Simply adding to their current search feature will guarentee an significant market share right off the bat. Hardly any advertising required. Secondly, they already have a potentially killer organic ranking metric, being the "like" button. The number of likes a site gets will be similar for ranking purposes as Google's link/PR algorithm. It has a lot of potential.

Anyway, I wanted to open these possibilities up for discussion and debate. Do you all think this will be a net positive for markets? Would more competition mean laxer rules by Google AdWords marketers? Laxer rules for direct response marketers in general? Will this be a positive for the end search user?

What do you see being the biggest change assuming a 20% chunk is taken out of Google?

Cheers,
Matt
#development #facebook search #rumoured #secretly
  • Profile picture of the author sbucciarel
    Banned
    I sincerely hope that the rumors are true. Competition is good and Google has had too large a share of the pie for too long.
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    • Profile picture of the author Intrepreneur
      Google need compeition.

      Just one of those things that all companies need in order to thrive.

      With Yahoo complaining they may not get much further then Facebook coming in is important for Google so Google won't be scared they'll be pleased about it all.
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      • Profile picture of the author KenThompson
        Originally Posted by Intrepreneur View Post

        Aren't you in violation of sig file rules or has there been a change?
        No she's not. There has been a change, for a price.

        There's a thread somewhere... and a new section, etc, blah...


        Ken
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  • Profile picture of the author dvduval
    Yea, competition is good for the most part, though Facebook has a ways to go to get people to trust them. Google already has trust at least in terms of search results.
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    • Profile picture of the author balilong
      yay! well google might be doing something to counter act this hidden agenda of facebook. Since they cannot avoid competition lets just wait and see what will be the outcome of this one.
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  • Profile picture of the author Andrea Wilson
    Im excited to see the game running! It'd be good to see Google having the "real" competitor.


    Andrea
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  • Profile picture of the author Matt MacPherson
    Originally Posted by LD Carter View Post

    This ironic, considering that last month I heard google was supposed to be creating a social networking site to compete with facebook. I don't know how true that is though.
    That would be "Google ME" and it has already been confirmed by Google's CEO.

    Matt
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  • Profile picture of the author eiilers
    My prediction in the next 3-5 years Google will own Facebook. If not, I don't think Facebook will be able to compete with Google on search - at least not for a long time.
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    Steve Eilers
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  • Profile picture of the author redfoxseo
    Google has not been very good lately at creating thins to compete. To be honest I think Google is feeling the squeeze and it may be time for a shift in power. I think Google has been making many mistakes in the last year with some of the products they have introduced flopping in there face such as sidewiki. I think they are rushing new products out in an act of desperation so to speak. This may be there demise in the end . They are lossing focus on what they really are and that is a search engine, Not a phone company, Not TV and not social media.
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    • Profile picture of the author eiilers
      Originally Posted by redfoxseo View Post

      Google has not been very good lately at creating thins to compete. To be honest I think Google is feeling the squeeze and it may be time for a shift in power. I think Google has been making many mistakes in the last year with some of the products they have introduced flopping in there face such as sidewiki. I think they are rushing new products out in an act of desperation so to speak. This may be there demise in the end . They are lossing focus on what they really are and that is a search engine, Not a phone company, Not TV and not social media.
      I couldn't disagree more. Google is creating an empire of different products and services. The Android operating system is completely revolutionizing the cellular world, and other things "in the works" are excellent additions to Google's arsenal. If anything, I think they are making their search engine better and creating more loyalty by releasing enhancements - such as the recent "instant search", "blended search results", etc.

      In addition Google, as a public company, is incredibly smart by not putting all their eggs in one basket. This is something that "one-product-wonders" like Facebook, and others, simply cannot compete against. Typically those are the times of sites/services that Google ends up buying out (ie. Youtube).
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      • Profile picture of the author jgsketch
        I agree that Facebook could be a contender in the search market. I believe they have the funding to make this happen and the right people working for them.

        Just curious, have you seen any other articles about this? How did you come about this rumor?
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    • Profile picture of the author IM Ash
      Originally Posted by redfoxseo View Post

      Google has not been very good lately at creating thins to compete. To be honest I think Google is feeling the squeeze and it may be time for a shift in power. I think Google has been making many mistakes in the last year with some of the products they have introduced flopping in there face such as sidewiki. I think they are rushing new products out in an act of desperation so to speak. This may be there demise in the end . They are lossing focus on what they really are and that is a search engine, Not a phone company, Not TV and not social media.
      Diversification is one way to expand one's business, but focusing on one's core competencies should take precedence.

      The same could be said for Facebook!
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      • Profile picture of the author Brock Poling
        Originally Posted by Eleva8 View Post

        Diversification is one way to expand one's business, but focusing on one's core competencies should take precedence.

        The same could be said for Facebook!
        It is my understanding that many/most of these projects come from the 20% (of time) engineers are allowed to invest in their own pet projects. This is where gmail came from as well as some of google's other killer apps.

        So while not all projects succeed they have bred a culture of innovation, and in the long haul I think that is a good thing.

        As to them getting into social networking... we'll see... they have certainly tried (and failed) several times before. Not to say they CAN'T win, but the cost to users in rebuilding friends lists, converting data etc., from FB to another platform is so high that it is going to take something very special to unseat Facebook right now.
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  • Profile picture of the author sbucciarel
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    Originally Posted by bgmacaw View Post

    My guess is that they're going to further invade privacy to do this. Not that Google is innocent of this either but I suspect there's going to be some pushback from consumers on this issue at some point.
    Google is under investigation all over the world for it's "inadvertent" mining of private WiFi data collected by their Street View cars.

    Originally Posted by LD Carter View Post

    This ironic, considering that last month I heard google was supposed to be creating a social networking site to compete with facebook. I don't know how true that is though.
    They are ... Google Me. My guess is it'll be as successful as many of their other attempts at new programs ...
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  • Profile picture of the author InfinetADs
    Hopefully the rumors are true...i have been hearing a lot of talk about that too! Its true more competition for them is a + for us!!!
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  • Profile picture of the author LetsGoViral
    I've something to share with you guys:
    Openbook - Connect and share whether you want to or not

    A bit related.
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  • Profile picture of the author Matt MacPherson
    Originally Posted by LD Carter View Post

    Money talks?
    You do know that facebook is worth almost 20 Billion Dollars, right? If it really came to it, I'm pretty sure they could raise more capital to invest in this.
    I think it's actually Mark Zuckerburg that's worth 20 billion. Facebook as a whole is worth a lot more. I could be wrong but that's what I was led to believe.

    Cheers,
    Matt
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    • Profile picture of the author jeskola
      Not sureabout this one.

      The Google SN is confirmed and due to drop soon called Google Me.

      The most interesting rumour flying around is Apple buying a huge chunk or indeed outright Facebook. Zuckerberg had dinner with jobs the other week under the guise of talking about Ping integration... Though there's speculation about what was really talked about. Apple has enough cash lying around SPARE to buy it outright. It would make sense, seeing as they have kept unusually quiet in the S/N field so far.

      jobs zuckerberg dinner - Google Search
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  • Profile picture of the author jeskola
    Just saw this

    Facebook to Hold Mobile Event Next Week

    Is the phone rumour true? Maybe a facebook mobile OS??
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  • Profile picture of the author scott33
    I think alexa is a bit biased towards google, because facebook should be just about to top number one.
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  • Profile picture of the author Derek S
    It's a phone OS not search. They built it on top of android and will be revealed this Wednesday at a "mobile event".
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  • Profile picture of the author GarrieWilson
    Google ME will bomb like WAV and everything else social they have tried.

    FB search wont be the goto search engine unless they create a simple site thats not on FB. They already have web search built-in to the site. I think it's google powered.

    -g
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  • Profile picture of the author jimmack
    The term Google is a verb in addition to a search engine. I can't see a Facebook search engine competing. Bill Gates is the richest man on the planet, although he no longer runs Microsoft...Bing sucks and very few use it.
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  • Profile picture of the author ShaunAllen
    Zuckenberg is worth 6.9 billion. Hard to believe that he is worth more than Steve Jobs. Then again, Steve would be worth more than even the Google guys if he would've been able to stay with the company since the beginning. He'd definitely have a lot more shares in the company.

    Net worth of Facebook co-founder soars ahead of Apple, Google CEOs', Forbes says - SFGate
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    • Profile picture of the author AndrewCavanagh
      Interesting topic.

      When you talk about the biggest search engines most people miss out a couple that are pretty important.

      The reason they miss these out is because they're not seen as search engines yet their search volume is incredibly high.

      The first is YouTube which I believe gets more seach queries than Yahoo making it the world's second largest "search engine".

      Since YouTube is owned by google this does give them a bit of an advantage.


      The second is ebay.

      The search volume is not so high but the dollar value of searches is astronomical compared to regular search engines because people on ebay are searching for products to buy.


      I believe Twitter also gets 19 billion searches a month which would beat yahoo's searches as well.

      So there are two sides to this.

      The first is that if a site like facebook with its 500 million members decides to add a search function it should do fairly well.

      The second is that it probably won't be as big a threat to google as you might think.

      There are already other major players in the market who aren't figured into those search engine figures.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author KenThompson
    I don't think FB will hurt G much any time soon in search. Both of
    them are in gray areas with regard to privacy issues. And that's just
    what we know about. I have a hard time believing we know all they're
    doing.

    But when you look at the models, G is in a much stronger position
    with search. Sure FB is hot but it's a glorified water cooler. Yes, they
    have ad revenue so they have cash. Money can buy talent, but I
    don't think they have the brains that G has at the top; the kind of
    brains for global dominating search.

    FB can become passe if something else comes along that is more
    novel and the global herd decides they like it more.

    Google's model seems more grounded with longevity than FB. But,
    that's just my impression about it all. Plus I look at the circumstances
    under which FB was formed, and I'd like to say more but won't. Doing
    what seems to have been done doesn't necessarily make that person
    capable of doing anything well.


    Ken
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  • Profile picture of the author garyv
    Facebook definitely has the best chance at taking a slice of Google's search pie. For one, they have the largest database of personal information on the planet. There's no way google could out do them on personal preference searches.

    Also, when it comes down to it, the only reason most of the other search engines have failed to compete w/ Google, is because they didn't have any viable source of income or advertisers that could compete w/ adwords/adsense. However, Facebook already has a huge source of advertisers that is making them money hand over fist. And that will just cause Facebook's search engine to explode w/ revenue for them. I think that if anyone has a chance against google, it's facebook for sure.
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  • Profile picture of the author Davioli
    While it would be great to have a competitor to Google I don't see it happening from facebook.

    Google uses 200 ranking factors to determine search results. You can't make a complex search engine in such a short time. When you mention "likes" .. it is just one metric available to Facebook to return results from... Google has more than 200!
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  • Profile picture of the author jacksonlin
    I agree with the guy that mentioned Google owns Youtube.

    You have to count their searches together.

    They are dominating the English speaking search market.

    Facebook is not even close.
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