Having done lots of research, I note that it is very much the opinion of the general community that it's far more prudent to choose a niche with good potential traffic but little competition as opposed to a big, proven market with heavy competition. I can definitely see the logic in that. However.....
What if you release a product that genuinely, utterly is head and shoulders above all but a handful of your competitors? Now, I'm not oblivious to the fact that a mediocre product with excellent marketing is highly likely to be far more profitable than a first class product with poor marketing. However, if you have a GREAT product, and make at least a decent stab at the marketing, could the product gain its own momentum due to its quality?
An example could be that your chosen market has countless highly skilled affiliate marketers that would be very hard to beat. However, this could be an advantage. Instead of fighting them, let them know about your better product and then have these already established marketers selling FOR you instead of against you. I'm sure there are plenty of other ways a great product could gain momentum from its reputation.
However, since I've not even started these are only thoughts-I obviously have no experience. I'd love to hear from experienced marketers what they think. If required, I'm ready to take that plunge and follow the conventional wisdom of niche with good potential traffic/little competition. However, I keep getting this niggling urge to produce a particular product that:
1. I have a lot of expertise in
2. I am passionate about
3. I believe can be better than, maybe not all the competitors, but 95% of them (and then on a par with, not inferior to, the remainder)
BUT-is in the HUGE, 'saturated' market that is weight loss!
I'd really prefer to go after this if I could rather than go on a relentless search for niches. But, and it's a big BUT, not if I'm going to be hitting my head against a brick wall. If so, I'll just apply myself to the conventional wisdom and get searching for those nuggets! Please advise.