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After Purchase Opt In?

by Mike Baker
16 replies
I thought I read on here recently that it is against ClickBank rules if you sell a product through them that you cannot have an Opt In form to collect data after a purchase has been made. If this is true, can someone provide me with a link to the reference on ClickBank?

Thanks
#opt #purchase
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mikescos View Post

    I thought I read on here recently that it is against ClickBank rules if you sell a product through them that you cannot have an Opt In form to collect data after a purchase has been made. If this is true, can someone provide me with a link to the reference on ClickBank?
    I certainly haven't heard that one.

    But it's true that PayPal will close your account - after one complaint - if you try to vary the terms of the agreement of sale after people have paid (which is exactly what you're talking about doing).

    If you require people to opt in, as a condition of getting the product they've already paid for, why not just tell them so before they pay, and avoid both the problem and the ill-will?! :confused:

    This thread may interest you.
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  • Profile picture of the author Tanner
    There are two easy ways to handle this.

    1. Offer free updates to the material and mention it on the sales page. Then on your above your opt-in form tell them to enter their name and email or just email to ensure that they get access to the free updates as they are released.

    2. Call it product registration, which is perfectly legit. So above your opt-in form you say something like, to register your product enter your email address below and you will be taken to the download page.

    Tanner
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Tanner View Post

      Call it product registration, which is perfectly legit. So above your opt-in form you say something like, to register your product enter your email address below and you will be taken to the download page.
      Anyone who relies on that advice is risking their PayPal account on the first complaint. For real. It's not "legit" if you can't get the product you've already paid for without doing it and without having been told before you paid. It really is as simple as that.

      I'm "just saying".

      Guys, if you require an opt-in as a condition of receiving the product, then you have to tell people that before they pay.

      The law says so. Ethics says so. Decency says so. Common sense says so. And of course, if that really still isn't enough for you, PayPal says so, too.

      You might like it to be some other way (though I can't begin to understand why, myself), but it just isn't. Get over it.
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      • Profile picture of the author Tanner
        Originally Posted by Alexa Smith View Post

        Anyone who relies on that advice is risking their PayPal account on the first complaint. For real. It's not "legit" if you can't get the product you've already paid for without doing it and without having been told before you paid. It really is as simple as that.

        I'm "just saying".

        Guys, if you require an opt-in as a condition of receiving the product, then you have to tell people that before they pay.

        The law says so. Ethics says so. Decency says so. Common sense says so. And of course, if that really still isn't enough for you, PayPal says so, too.

        You might like it to be some other way (though I can't begin to understand why, myself), but it just isn't. Get over it.
        Not exactly true Alexa.

        For example think of a buying a computer game or a piece of software. Nowhere on the box (and I just checked several to be sure) does it say that you will have to register or activate your product before it can be used, However that is exactly what you must do, once you install the software or game.

        And no you, do not have to let them know about the opt-in page if you also include a standard bypass link if they "choose" to not register the product (if registering is what you call it)
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      • Profile picture of the author Zero
        Originally Posted by Alexa Smith View Post

        Anyone who relies on that advice is risking their PayPal account on the first complaint. For real. It's not "legit" if you can't get the product you've already paid for without doing it and without having been told before you paid. It really is as simple as that.

        I'm "just saying".

        Guys, if you require an opt-in as a condition of receiving the product, then you have to tell people that before they pay.

        The law says so. Ethics says so. Decency says so. Common sense says so. And of course, if that really still isn't enough for you, PayPal says so, too.

        You might like it to be some other way (though I can't begin to understand why, myself), but it just isn't. Get over it.
        I'd like your opinion on what i'm doing. for a physical product.

        Order > Thank you page - thank them for order, tell them its on its way and then ask for name & email for access to the promised bonuses i mentioned on the copy.

        Would that be a violation too? I've not started driving traffic as of yet to it, so your view on this would be great.
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  • Profile picture of the author RustyF
    I do what Tanner suggested.

    I also make it optional.

    Most don't use the form on my thank you \ product delivery page but everyone does it after I send them a thank you email. In that email, I tell them that price is going up and that they are entitled to all future editions.

    I haven't made additional offers to that list though. I do add them to my newsletter list. Where I offer more information. Any offers I make there will be subtle and infrequent. Constant sales offer really hack me off and they do others too.
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  • Profile picture of the author Mike Baker
    Here is what it says on the sales page:

    "After your purchase, you will get instant access to the download area."

    Then once purchase has been made and I click on the "complete your order" form through ClickBank I am redirected to the "Access your product" page which reads:

    "Thanks For Your Purchase Please Fill In Your Details Below To Download Your Product Immediately!"

    So my understand from what Alexa is saying is this is against PayPal rules. Correct?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by mikescos View Post

      Here is what it says on the sales page:

      "After your purchase, you will get instant access to the download area."

      Then once purchase has been made and I click on the "complete your order" form through ClickBank I am redirected to the "Access your product" page which reads:

      "Thanks For Your Purchase Please Fill In Your Details Below To Download Your Product Immediately!"

      So my understand from what Alexa is saying is this is against PayPal rules. Correct?
      I think it's against PayPal rules, yes. I'm not going to start quoting them, because it might be included within PayPal's interpretation of some sort of catch-all clause about "honesty" or something, for all I know, but let me put it this way: I know someone (a former client) who had his PayPal account closed for doing something which I understood to be identical to that.

      I have to say, it seems absolutely indefensible, to me.

      Can anyone explain why this isn't varying the terms of the contract of sale after receiving the payment?

      This is absolutely black and white, surely? :confused:

      Originally Posted by Tanner View Post

      And no you, do not have to let them know about the opt-in page if you also include a standard bypass link if they "choose" to not register the product (if registering is what you call it)
      If it's not compulsory, sure.

      If it's not compulsory, it doesn't matter what you call it, because there's no problem with it anyway.

      But we're talking here about situations (as defined/described in the OP) where it's a condition of getting the product, hello?! In which case choosing to call it "registering" does not change the fact that you're imposing an additional condition on someone after they've paid! Good heavens, man, ask Brian Kindsvater, if you don't like my word for it. :rolleyes:

      You didn't like this thread? :p
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  • Profile picture of the author Mike Baker
    Tanner, your example is nothing like what I am talking about.

    If you want to use a computer game as an example in this senario, then it would be something like this:

    "If you bought a new computer game, took it home and opened the package, inserted the game into your computer to start the install process, but instead it said I had to fill in a form first."

    Wouldn't that seem a bit unfair and unethical to you.

    Edit* In your example Tanner, these computer game companies use registration or a serial key to try and stop pirating of their games, not to try and stop you from playing it. If you are a legit buyer of the game, then this is fine.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by mikescos View Post

      Tanner, your example is nothing like what I am talking about.
      I agree with you about this.
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    • Profile picture of the author Tanner
      Originally Posted by mikescos View Post

      Tanner, your example is nothing like what I am talking about.

      If you want to use a computer game as an example in this senario, then it would be something like this:

      "If you bought a new computer game, took it home and opened the package, inserted the game into your computer to start the install process, but instead it said I had to fill in a form first."

      Wouldn't that seem a bit unfair and unethical to you.
      This is exactly what software companies are doing whether it be from a box or downloadable. But no I don't think it is unethical, it is just part of the process.

      Edit* In your example Tanner, these computer game companies use registration or a serial key to try and stop pirating of their games, not to try and stop you from playing it. If you are a legit buyer of the game, then this is fine.
      I understand this and I agree with it, what I am saying is that using an op-in form on your thank you page is not really any different and in no way is the opt-in form used with the intention of keeping the product away from the paying customer.

      Moving away from my example and getting back to your issue, if you want to eliminate this problem or potential problem all together then you should consider migrating to a business centralization system like nanacast, RAP or infusionsoft where the customer is automatically added to whatever list you want when they purchase with no extra steps on their part.

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  • Profile picture of the author Mike Baker
    What's wrong with just adding the download links to the product on the thank you page?

    Everything is about list building these days even after purchasing a product. You would think that purchasing the product would be enough for the product maker to get their email address for later marketing.
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  • Profile picture of the author LB
    The solution is really really simple.

    Have an optin form after purchase and explain that by signing up that your customers will be notified of any future updates to your product as well as any new bonus material. In addition, they will be notified of special offers related to their purchase or anything new you release.

    Right below that, on the same page...simple have a sentence that says something like, "if you'd prefer not join my mailing list and be notified of special offers and updates you can access your purchase directly at this link".

    95% of people will join the list.

    Easy and compliant.
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  • Profile picture of the author Mike Baker
    Yes, there should be an option with a link to access your purchase. Without that option they are taking away our choice to opt in or not. I'm already getting 200+ IM related email per day, I don't want any more unnecessary ones.
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