How To Use The New Free Keyword Labs Tool...A Case Study

Here's a case study for infoproduct creation using the new Keyword Questions Tool:

Start here:

Wordtracker Labs Keyword Question Tool

Here's how I have been using it:


Step 1: Determine your main topic as a single word (acne, puppy, horses, auctions, seizure, drawing).




Step 2: Do an LSI search for related terms. (In Google, use the tilde ~ + the word...i.e. ~acne, ~puppy, ~horses, ~auctions, etc.)




Step 3: Repeat Steps 1 & 2 for your new LSI terms.

Here is what we now have for "puppy"

1. puppy
2. puppies
3. puppy dog
4. puppy dogs
5. pup
6. pups

Note: "dog" was obviously an LSI term...but I am specifically targeting young dogs...puppies, so I am declaring "dog" to be far to broad.




Step 4: Go to the Keyword Questions tool




Step 5: Do a search for each keyword and make a note of the "themes" that show up.


All of these questions are thematically related to the word: "size" or "growth"

how big will my puppy get
when is a puppy full grown
how much will my puppy weigh
how big will the puppy grow
how big is my puppy going to be
how to estimate how big a puppy will get
...


All of these questions are thematically related to the word: "training"


how to train a puppy
how to potty train a puppy
how to crate train a puppy
how to housebreak a puppy
how to house train a puppy
...



And on and on...




Step 6: Repeat Step 5 for all LSI terms. Make a note of how different the themes are for each keyword.

For instance, when we searched for "puppy" we see a majority of themes around "new owners" ("size", "growth", and "training").

BUT...when we do a search for "puppies", we see a majority of themes around "adult dog" owners and "breeders"...also people who have just experienced the task of caring for lots of puppies!

REMEMBER: Keywords are language...Language is for real people!

Questions tell you so much about the person at the other end of the keyboard...




Step 7: Group modifiers with question words for each theme for each keyword.

"Size"/"Growth" Theme

big - how
full grown - when
weigh - how much
grow - how
estimate - how to




Step 8: Go to the Google Keywords Tool and type 1 modifier + its question word + the topic word.

i.e. big + how + puppy = how big puppy

So, I typed -- how big puppy -- into the Keyword Tool box. Leave the synonyms checkbox selected.

Google returns the top 100 questions that focus JUST on the words "how", "big", and "puppy".

I can look at the Avg. Search volume to gauge a general idea of how much public interest there is for each question.





Once you have done this a few times, you will be amazed at how simple it all becomes and how easy it is to target specific themes within keywords to find the perfect infoproduct idea. (This could also be used for affiliate marketing or PPC advertising since it is Market Research)

Let's Recap...

1. We found a single word topic: Puppy

2. We found out what types (themes) of information people want: "How Big?"

3. We found out all the ways people say what they want: Step 7

4. We know which questions are most popular...

Our info product idea:

How To Pick The Right Size Puppy For Your Condo/Apartment/Small Home


Here's to your profits,
Jack Duncan