I keep reading about the value of building "a list." I'd really appreciate comments on why it's so valuable and how to monetize it.
I've got a list of about 600 emails of people that have expressed interest in my niche / product and I've setup an 8-email auto-responder that kicks-in over about two weeks pushing for conversions. Obviously, it's not hugely successful. I don't do a lot (any) other follow-up at this point.
I'm new to the IM world, so would appreciate thoughts on how this could be improved. More emails in the auto-responder chain? Original content (sounds like a huge time commitment)? I don't have any other products to sell, but guess I could put in affiliate links...
Just curious on why you think "a list" is so valuable and how you make it so.