Don't Expect Major League Results While Doing Minor League CRAP!

12 replies
I thought this analogy would be a good way for me to introduce this thread with the world series of baseball going on. But to get to my point, I want to discuss something that has been bothering me. I have read alot on this forum people saying you should try to go for long tail key phrases that get a few hundred searched a month.

I understand the thinking, it is assumed that if they only get a tricke of traffic and if they are "low competition you will be able to find loads of these words and easily dominate. But sometimes if not alot of times it does not work this way. Chances are if the search term does not get that many searches in Google, it probably does not get that many on article directories.

Where am I going with this you might ask? I am saying you should not be afraid to go for terms that have a little competition. If you want to get loads of traffic when doing things such as article marketing you need terms that get searched.

Now I am sure some people have tremendous success with long tails, but most get sub par results. If you are able to rank for one of those low competition low traffic long tails then great. But most of the real value these days is to be found in words that others are too afraid to go after.

So tell me what would you guys prefer, a bunch of long tails that are still hard to rank for or a few keyphrases that offer less competition and have more taffic? These key terms give the illusion of being hard to rank for, but when looking closer you see the sites at the top can easily be beat out.
#crap #expect #league #major #minor #results
  • Profile picture of the author redfoxseo
    Nice post.. I agree with you. I have found if you target high searched kw's and work hard at it that when you finally rank the long tails just follow anyhow and you have just accomplished actually making it online.
    Signature

    A great place to get Coupon Inserts

    {{ DiscussionBoard.errors[2811676].message }}
  • Profile picture of the author pheonix44
    Plus it makes it easier for us who know that sometimes we have to put in more work for some of those long tails. Going for some of the higher sometimes requires less work.
    {{ DiscussionBoard.errors[2811845].message }}
  • Profile picture of the author gandfscott
    That makes really good sense. I usually just target long tails so will definitely try that out for my next articles. I think the way I'd approach it is do 50/50, so 50% long tails and 50% shorter keywords. That way you cover both options and still get the long term benefit.
    {{ DiscussionBoard.errors[2811868].message }}
  • Profile picture of the author pheonix44
    Plus all of those long tails require you to spend the same time and effort as you would for more competitive key terms. I would imagine it would be far better to rank for one that has more traffic for your efforts.
    {{ DiscussionBoard.errors[2811899].message }}
    • Profile picture of the author JohnMcCabe
      I go after the words that best describe what I want to be found for (without getting ridiculous). The I write naturally, using whatever words get my points across.

      Even when I was pickier about specific long tails, etc., people were finding my pages using search phrases I'd have never come up with in a million years anyway...
      {{ DiscussionBoard.errors[2812314].message }}
  • Profile picture of the author brendan301
    i get exactly what you're saying...........conceptually. however since i'm new to SEO and this whole backlinking thing, i'm going after keywords with lower competition till i really get the hang of this process. once that happens i'm goin into high competition niches full bore
    {{ DiscussionBoard.errors[2812404].message }}
    • Profile picture of the author bgmacaw
      Basically, you have to learn to crawl before you can walk, how to walk before you can run. If someone new to SEO tries to go after credit cards right out of the gate they'll end up frustrated. Instead, I think it's better to go for easier long tail terms at first, build confidence, skill and resources, then work your way up.

      You can also target long tails while working on a longer term 'major league' goal. For example, I have a mortgage site. It's no where near ranking for any big time mortgage keywords. However, I've targeted a lot of long tail terms and it's been making around $100 a month with Adsense for nearly a year (mortgage CPA offers were a fail with it). Maybe, someday, it will move into the majors, but for right now, it's a nice minor league cash cow.
      {{ DiscussionBoard.errors[2812831].message }}
  • Profile picture of the author tpw
    Originally Posted by pheonix44 View Post

    Now I am sure some people have tremendous success with long tails, but most get sub par results. If you are able to rank for one of those low competition low traffic long tails then great. But most of the real value these days is to be found in words that others are too afraid to go after.

    So tell me what would you guys prefer, a bunch of long tails that are still hard to rank for or a few keyphrases that offer less competition and have more taffic? These key terms give the illusion of being hard to rank for, but when looking closer you see the sites at the top can easily be beat out.

    How do you figure "sub par results"?

    Most are more tightly targeted and answer people who are much closer to a buying decision...

    I don't focus on one or the other, but both...
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[2813103].message }}
  • Profile picture of the author pheonix44
    Basically, you have to learn to crawl before you can walk, how to walk before you can run. If someone new to SEO tries to go after credit cards right out of the gate they'll end up frustrated. Instead, I think it's better to go for easier long tail terms at first, build confidence, skill and resources, then work your way up.

    You can also target long tails while working on a longer term 'major league' goal. For example, I have a mortgage site. It's no where near ranking for any big time mortgage keywords. However, I've targeted a lot of long tail terms and it's been making around $100 a month with Adsense for nearly a year (mortgage CPA offers were a fail with it). Maybe, someday, it will move into the majors, but for right now, it's a nice minor league cash cow.
    This is the one exception I will make when it comes to those competitive keywords. When it comes to adsense these types of words usually pay the highest. Some can pay up to a dollar a click.
    {{ DiscussionBoard.errors[2816168].message }}
  • Profile picture of the author Joseph Michael
    I agree with this but there are many many different models.

    A lot of extremely profitable business models are built on winning lots of small battles... instead of winning a big war.


    My main kind of thinking over the past few months is to get away from the little crappy stuff and focus on building a super site in a competitive niche... something I could brag about.
    Signature
    {{ DiscussionBoard.errors[2816331].message }}
    • Profile picture of the author redfoxseo
      Originally Posted by Joseph Michael View Post

      I agree with this but there are many many different models.

      A lot of extremely profitable business models are built on winning lots of small battles... instead of winning a big war.


      My main kind of thinking over the past few months is to get away from the little crappy stuff and focus on building a super site in a competitive niche... something I could brag about.

      Well said. Sometimes the small battles are what count in the end.
      Signature

      A great place to get Coupon Inserts

      {{ DiscussionBoard.errors[2816412].message }}
  • Profile picture of the author pheonix44
    I agree with this but there are many many different models.

    A lot of extremely profitable business models are built on winning lots of small battles... instead of winning a big war.


    My main kind of thinking over the past few months is to get away from the little crappy stuff and focus on building a super site in a competitive niche... something I could brag about.
    I am thinking about that as well, kind of like what Steve Pavlina has in the personal development niche.
    {{ DiscussionBoard.errors[2822004].message }}

Trending Topics