Just a little experiment.
When something's hot, it's hot. Right now there's a lot of buzz around Frank Kern's recent free content distribution and upcoming launch.
You could probably write just about ANYTHING with "Frank Kern", "Kern", etc. in the subject line and get a lot of views. Because there is a BUZZ. People on both sides of the fence. When buzz intensifies, in comes controversy. And controversy is the cat's meow when it comes to publicity.
Polarization = Publicity.
Don't fight it (it's futile), try not to get caught up in it, but damnit...LEARN FROM IT.