Article Marketing question

by AFI
16 replies
I've got a site that I bought 10 days ago and I'm on page 3 of Google (congratulate me, I'm a newbie!) and anyway I'm really doing some article marketing on it and I have a couple of questions about strategies.

I put my main keyword phrase in the title of one of my articles and now I noticed that my article at Ezine articles is now ranking #3 on Google for my keyword phrase. :rolleyes: Which is yes good in a way but I want MY site there.

My question is, are you supposed to put your main keyword phrases in the articles and the titles or do you put other long tail keyword phrases and smaller niche phrases in the articles? I think I have this all wrong.
#article #marketing #question
  • Profile picture of the author Alexa Smith
    Banned
    Hi Bannerchick,

    Originally Posted by AFI View Post

    I've got a site that I bought 10 days ago and I'm on page 3 of Google (congratulate me, I'm a newbie!)
    I'll congratulate you for that even if you're not a newbie!

    Originally Posted by AFI View Post

    I put my main keyword phrase in the title of one of my articles and now I noticed that my article at Ezine articles is now ranking #3 on Google for my keyword phrase. :rolleyes: Which is yes good in a way but I want MY site there.
    You did publish the article on your own site first, and have it indexed there, before submitting it to EZA, didn't you? :confused:

    You can do that and the EZA copy may still outrank you for a while. Some people say that the one that gets indexed first will always be the one in Google's main index and others will go in the supplemental index, but I'm afraid this isn't quite true. But still, in the long run (which is all that matters), your own site will reap the rewards of holding the originally indexed copies of all your articles, of course.

    In other words, don't worry too much about this. It's temporary. Just keep on doing what you're doing.

    I know you're concerned about article directories outranking your own site for your own long-ass keywords, but in the long run, they won't, as long as you publish everything on your own site first and have it indexed there before submitting it to EZA, and of course do all your SEO and backlink-building to your site and never to EZA's site. That way, you're using article directories as a way of getting traffic from them, rather than sending traffic you're generating to them.

    Originally Posted by AFI View Post

    My question is, are you supposed to put your main keyword phrases in the articles and the titles or do you put other long tail keyword phrases and smaller niche phrases in the articles? I think I have this all wrong.
    Here you are: this is the thread you need to read, for all the incidental conversation/information in it, as well as the "title discussion" itself.

    The copies of all my nearly-1,000 EZA articles are identical to the ones originally published and indexed on my own sites. Same title, same content, same keywords. (Not the resource-box, admittedly - I don't need that on my own sites!).
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  • Profile picture of the author AFI
    I'm so stupid that I didn't even publish them on my own site. I just linked my site to my hub pages (which have spinned versions). Geez, I'm still learning!!!
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    • Profile picture of the author NicoleBeckett
      Originally Posted by AFI View Post

      I'm so stupid that I didn't even publish them on my own site. I just linked my site to my hub pages (which have spinned versions). Geez, I'm still learning!!!
      You certainly don't HAVE to put your articles on both your site and the directories. In fact, I don't put any of the same articles on my site that I publish elsewhere.

      Here's why:

      If someone reads one of my articles and likes it enough to visit my site, I want to show them something new. I don't want them to see the exact same content. If they see the same thing they just read, visitors are more likely to leave your site before taking a look around to see what else you have to offer.

      If I have a topic that I really like, or some information that is really great, I'll rewrite articles before I publish them somewhere else, so that everything is a little bit different.

      And, if your EZA article is ranking highly (even higher than your site itself), that's not a bad thing. There was a thread yesterday where a few Warriors said that they wanted traffic to their site no matter how they got it - whether it came from people reading a highly-ranked article, organic traffic, etc. If someone reads your EZA article, heads to your site, and buys something, it's just as effective as if they found your site organically

      Congrats on the early success! Keep it up!!
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      • Profile picture of the author DireStraits
        Originally Posted by NicoleBeckett View Post

        If someone reads one of my articles and likes it enough to visit my site, I want to show them something new. I don't want them to see the exact same content. If they see the same thing they just read, visitors are more likely to leave your site before taking a look around to see what else you have to offer.
        Couldn't you just link to a different article/page on your site from your off-site articles' bio/resource box, rather than to a page containing the exact same article?

        When your sites are built up anyway, you'll probably have so many articles on them that unless a visitor spends an age reading through every article you've written, they're probably not going to land on the same article they've just read elswhere, anyway. Even if they did, they'd just skip over it to the next one they haven't read, surely? Doesn't seem like grounds to leave a site in a huff, to me, when it's plain to see that there's a lot of other content there I haven't yet read.

        It just seems like your approach entails a little more work (re-writing articles) than is really necessary to achieve the same results.

        If it works for you, though, and you're happy doing that ... well then, good.
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        • Profile picture of the author NicoleBeckett
          Originally Posted by DireStraits View Post

          Couldn't you just link to a different article/page on your site from your off-site articles' bio/resource box, rather than to a page containing the exact same article?
          You certainly could. My point to the OP was that she wasn't doing anything WRONG by not posting her articles on her own site first. It's simply a matter of personal preference.

          Personally, I would rather give visitors new information that they haven't seen before anywhere else. To me, it's really no problem to spend an extra 15 or 20 minutes rewriting an article and have on-site content that's different.
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          • Profile picture of the author Alexa Smith
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            Originally Posted by NicoleBeckett View Post

            Personally, I would rather give visitors new information that they haven't seen before anywhere else.
            So would I, and I do.

            My resource-box link, on which they click, takes them to my landing page. Obviously not to another copy of the same article they just read! And if they actually stay on my site for long enough to notice that there's another copy of that there, too, they're very welcome indeed - and the more such assiduous and long-staying visitors I get, the better.

            But for SEO purposes (because I want my site to get all the SEO credit in the long run, not EZA's site), every article gets published on my own site first, as explained here in glorious detail by so many successful experts. For professional article marketers, that can be the difference between making a full-time living and not making a full-time living.

            Originally Posted by NicoleBeckett View Post

            To me, it's really no problem to spend an extra 15 or 20 minutes rewriting an article and have on-site content that's different.
            To me, that's 20 minutes I could use on a new article, and increase my output (and input!). Submitting to EZA takes me one minute. (And if I used Wordpress, I'd use EZA's special plugin to do it in no time at all!)
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  • Profile picture of the author mmaeb
    Right please excuse me if I’ve got this wrong, theme your site, go to google and search you keyphrase
    Go to the left hand side and look at related searches; see where you can create Categories form the related searches
    That’s your site themed plus you now know what you need to focus on for ranking your site loosley
    With your articles you really want the topics related to your site theme but the target keyword needs to be in your sig (most article dirs only allow this) linking back to your site for that target keyword as in
    <a href="http://mysite.com" target="_blank"><b>target keyword here</b></a>
    not ness the title of the article its the backlink thats more important in this case

    well done on page 3 now lets take posn 3
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  • Profile picture of the author 2ndopkate
    Hi Afi,

    Great job! Applause! All of the advice above is great so I only have a bit to add. Remember, one of the purposes of AM is to build links back to your site. So the more appealing your article is to other ezine directories the more it will get published. You probably already know that you can submit your article to more than one directory. I started doing it all manually and then signed on for a monthly service to do the distribution.

    You will find that often your articles will grab high ranking before your website. That's because the article directories have high ranking and domain age. Just make sure your related blog post is as good as or better than the ezine submission. Also you can use 2 links in the resource box. Make one to you xxx.domain.com and one to your keyword related page xxx.domain.com/keyword-related-phrase.

    Keep on cranking out those articles because article marketing works.

    Kater
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  • Profile picture of the author John Lenaghan
    Originally Posted by AFI View Post

    I've got a site that I bought 10 days ago and I'm on page 3 of Google (congratulate me, I'm a newbie!) and anyway I'm really doing some article marketing on it and I have a couple of questions about strategies.
    Congratulations!

    Originally Posted by AFI View Post

    I put my main keyword phrase in the title of one of my articles and now I noticed that my article at Ezine articles is now ranking #3 on Google for my keyword phrase. :rolleyes: Which is yes good in a way but I want MY site there.

    My question is, are you supposed to put your main keyword phrases in the articles and the titles or do you put other long tail keyword phrases and smaller niche phrases in the articles? I think I have this all wrong.
    I do it both ways. I generally submit articles that are targeted to different keywords than I'm targeting on my sites, but I also submit them for the same keywords a lot of the time.

    I agree with what NicoleBeckett pretty much to the letter, so I won't retype it all again (scroll up a bit if you missed it ).

    But I will say that having your Ezinearticles page in the top few results isn't a bad thing. In fact, it can be a good thing for a new site like that. You will quite likely get more traffic from it than from Google initially, assuming your resource box has a decent call to action to get people to click through to your site.

    Even once your site climbs its way into the top results, having more than one page that you "own" on page 1 means there are more chances for people to wind up on your site.

    John
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  • Profile picture of the author angela99
    Originally Posted by AFI View Post

    I've got a site that I bought 10 days ago and I'm on page 3 of Google (congratulate me, I'm a newbie!) and anyway I'm really doing some article marketing on it and I have a couple of questions about strategies.

    I put my main keyword phrase in the title of one of my articles and now I noticed that my article at Ezine articles is now ranking #3 on Google for my keyword phrase. :rolleyes: Which is yes good in a way but I want MY site there.

    My question is, are you supposed to put your main keyword phrases in the articles and the titles or do you put other long tail keyword phrases and smaller niche phrases in the articles? I think I have this all wrong.
    Simple rule: one primary keyword per article.

    Place it in:

    * In the article title, preferably first -- Viz: "Dog Training: How to Teach Your Dog to Bark on Command";

    * In the first paragraph of the article -- Viz: "Dog training doesn't need to be boring. You can teach your dog... etc"

    * In the final paragraph: "Dog training is fun, when you... etc".

    All you need to do is remember where to place your keyword, three times. That's more than enough for short articles under 400 words.

    For article 600 to 1000 words, do some keyword research, and add a secondary keyword.

    BUT (big but) remember to write to entertain and inform your readers. DO NOT overdo the keywords. If you try to manipulate the search engines you'll get nowhere.

    Re your EA article at #3 -- that's a GOOD thing. They're a PR 6, that's why they're there. And that's why you post your articles to EA. Just make sure that you have the links you want in your bio, and you'll do great... :-)

    Good luck. :-)
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  • Profile picture of the author AFI
    This has turned into quite the thread! Thanks all!
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  • Profile picture of the author wholesale blogger
    And because of this thread I have now signed up and submitted my first article to EZA.... I'm just waiting for the rush to my blog now ;-)
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  • Profile picture of the author clever7
    EzineArticles is not as powerful as it used to be in the past, but it is still driving traffic to my websites.

    You have to write many articles if you want to have positive results, but some of your articles will keep driving traffic to your websites for years.






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  • Profile picture of the author Katherine Henders
    I think you should introduce your main keyword into the text with about 1% density and also put it into the title. You can use other keywords in the body of the article as well, introducing them once or twice.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by NicoleBeckett View Post

      You certainly could. My point to the OP was that she wasn't doing anything WRONG by not posting her articles on her own site first. It's simply a matter of personal preference.

      Personally, I would rather give visitors new information that they haven't seen before anywhere else. To me, it's really no problem to spend an extra 15 or 20 minutes rewriting an article and have on-site content that's different.
      By the time I get to putting an article on EZA, it's been on my own site, usually on one or more of my syndicate's sites, maybe in a newsletter or more, etc.

      I want people to see MY content (under whatever pen name I'm using in that niche market) in multiple places. If some of that content is the same as something they've already seen, so be it. In fact, I consider it a plus, as multiple publishers have deemed it worthy of sharing with their own audiences.

      As Alexa said, if someone is engaged enough to go digging through the archives and finds an article I've syndicated, I'm happy with that.

      I do think that as writers and publishers, we've become more sensitive to slight differences in copy. More sensitive than the average web reader/skimmer, anyway.

      Based on studies done in the TV industry, people will watch "encore performances" of their favorite shows again and again. Some have even indicated that young viewers (grade schoolers and teens) prefer content they've already seen once or more. One of the more accessible was published by the guy who, at the time at least, wrote for Blue's Clues on PBS...

      Either way, different strokes for different folks...
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