What university courses would be suitable for an internet marketer?

20 replies
Hi, what university courses do you guys think would be suitable for an internet marketer? For the university I'm interested in, they have BS Psychology and BS Marketing Management - they have a bunch of other business related courses, but the marketing management course caught my eye the most.

Is there any other courses that would be recommended for an internet marketer, that would help with learning new things/skills that can be applied to internet marketing?

Right now I'm leaning more towards the Psychology course - learning more about human behavior, how humans think, what makes them tick, etc. I think that would really help in many areas of IM, and even with things like writing sales letters, etc. It also seems like it would be more enjoyable than a marketing course. And I'm not too sure how well the material covered in university marketing/business courses can be applied online, and particularly with IM. Correct me if I'm wrong.

I just really want to go back to school and learn, learn, learn - even better if I can learn something that I can apply to IM, right? Hope you guys can help me out there.

If this piece of information helps, I am mainly interested in affiliate marketing and SEO, but I do hope to have my own product(s) some day. For now, I enjoy promoting other people's products/ebooks.

Thanks a bunch for reading thus far - appreciate it
#courses #internet #marketer #suitable #university
  • Profile picture of the author NickP
    I graduated with a marketing degree back in 2002 from a very good business school, but everything I've learned about IM has been "on the job." I hope that college business schools would add these courses, but I haven't been on the lookout.

    IMO, many of the things I learned in school have not been applied. Becoming familiar with behavioral trends online seems more important to me than learning about viewer response rates to tv ads (taught in college).

    So to answer your question...look for any kind of class that deals with "new media" - maybe the schools have caught on.
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  • Profile picture of the author Zabrina
    English. Learn to write well and you can bluff your way through life.

    Cultural studies is also a great field, since it's very relevant to everyday life and advertising.

    Sociology and anthropology are two more fields to take electives in that could be helpful.
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  • Profile picture of the author Kevin_Hutto
    Writing, coding, psychology...
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  • Profile picture of the author BryanC
    If you learned a second language and were able to apply internet marketing to markets of other languages, that would be a HUGE advantage.
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    • Profile picture of the author Gail_Curran
      You may already have basic html and website creation/maintenance skills, but if not, get them. It's sad to see people who are held back from success or taken advantage of by outsourcers, just because they lack a little basic technical knowledge.
      .
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  • Profile picture of the author Chris Thompson
    Marketing, writing and BUSINESS PLANNING are the key skills. You won't learn them in University. You'll learn them by doing this stuff.

    I have an engineering degree and an MBA. Hasn't really made diddly squat difference to my online activities.
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  • Profile picture of the author Ashley Skuse
    Web design, eBusiness, etc - any course that equips you with the skills for building websites and knowing how to use servers etc. You can learn all the marketing stuff in your own time.
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  • Profile picture of the author CurtisN
    Philosophy.

    No matter what you do, I think that knowledge of philosophy (hehe, knowledge of the love of wisdom) can seriously make you better at whatever it is that you do.
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author Coby
    I can relate to this as I am a current college student at a large state university.

    My major is Entrepreneurship. However, you won't take too many classes that will necessarily help you until maybe your second year but usually the serious business classes will start your third year.

    I have taken very few classes thus far that helped, but here are some that did:

    1. English - you will have to take 4 semesters with most business degrees so pay attention. Most english classes are somewhat BS, meaning my High School Senior English was harder than both the English Compositition Classes I took as a freshman in college. However, you will explore writing and this was a great help to me. Just learning how to brainstorm and how to tranform your ideas into words. So try to take as many composition classes as you can tolerate.

    2. Basic Computer classes - These come in lots of different variations ranging from the most basic computer how to all the way to more advanced concepts like graphic design and web design. I haven't taken any graphic or web classes yet. However, I did take a class as a freshman that was a requirement for my degree that covered all the cool programs most of us use everyday like Word, Excel, Powerpoint.

    3. Intro to business - While these are rarely aimed towards onilne businesses you can still learn the basics that you need to start a business.

    4. Entrepreneurship - I'm am taking this class this year and has been the best class I've taken thus far in my college career. We even had some chapters on Online Business (touched lightly on SEO, etc).

    When we were discussing this chapter the teacher started directing all the questions to "that guy in the back corner" once he found out I did this on a daily basis. We were discussing a business idea that someone had pitched to the teacher once. The idea was an online jeans comparison site for women. The teacher asked the class how we could monetize this idea. Of course everyone in the class was saying "sell it to the online sites that sell jeans".

    Here was my answer - "I would not necessarily want to sell this to online stores because this one be a one time sale and I want to build a business. I would require all users to 'register' their account before posting or browsing and thus would capture their email. After this I could send them helpful info and affiliate offers to jeans at other sites . . ."

    This of course seems like a natural thing to do for us who are familiar with IM, but to others this isn't always obvious.

    The thing is you will need to take classes that you are interested in and try to see how you can use it in your own business.

    Good Luck
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  • Profile picture of the author AshleyB
    I would take as many writing classes as possible.
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    Media Buyer and Communications Specialist with Clickfunnels
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  • Profile picture of the author Andyhenry
    The education systems are decades behind real life - you're not going to find a course that will replace what you can learn by doing it yourself.

    If you really want something to study make it copywriting - everything revolves around this and all of the technical stuff can easily be outsourced. Finding a good copywriter will always cost you big bucks because it's what makes all the difference.

    Many people here focus on IM stuff but the thing that will always make the most difference is how you get your message to people - bad message always means poor sales.
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    nothing to see here.

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    • Profile picture of the author JohnMcCabe
      If you truly want an ongoing business, rather than a series of make-money projects, ground yourself in the basics of business.

      You've already heard some of them: psychology, writing & communication, basic tech skills.

      I'd add some economics, at least an intro to business law, basic accounting and taxation, along with a healthy dose of "liberal arts".

      As a budding entrepreneur, you want to come out of college with discipline, knowledge of the business basics, a framework of knowing how to learn and to work with others (and good practice in doing both). Add additional IM-specific learning on your own or through guided study outside the university (like a good copywriting class).

      You may end up hiring out a lot of the support work (accounting, legal questions, etc.) but having an idea of what those you hire are supposed to do for you and how to tell if they are doing it will help you.
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    • Profile picture of the author K. Rondo
      I haven't earned any money online from selling products.

      Just can't seem to focus on anything, but I do have my
      opinions.

      Almost any skill can be learned on your own. So, if I were in
      your shoes, I'd choose to study something that I have
      a genuine interest in.

      Good writing that gets people to take action is the most
      important skill. That includes copy, audio/video scripts,
      and content.

      You need to learn to take regular nonfiction writing and
      bring it to life by applying fiction writing techniques
      to it.

      You can breathe life into characters in your nonfiction.

      You can create conflict, suspense, and tension in nonfiction.

      You can evoke your reader's emotions to the point of them
      taking an action that benefits them.

      But you need to learn how to apply fiction writing techniques
      toward nonfiction prose.

      This is the secret of all great copywriters and content
      writers.


      Creative (Fiction) Writing College Courses or Workshops
      Stein On Writing - Sol Stein
      Creating Killer Content - Paul Myers
      Any Fiction Writing Book

      =====

      Another area that will take your marketing efforts to new
      heights is learning & applying certain techniques that aren't
      really discussed here.

      Advanced analytics and data mining.

      Once you learn to interpret the data effectively.

      You will be able to make lightening quick decisions
      that are backed by hard data.

      Research competitors

      Know what to offer your customers based on their past behavior

      Identify new opportunies and niches then quantify them

      Target your prospects and audience more effectively

      Increase customer retention and lifetime value

      Optimize conversions, profit, and ROI

      Know your market share

      Hawk, capitalize on and exit an ongoing trend

      Increase customer acquisition rates

      =====
      Requires a basic understanding of statistics.
      There are many books on the market.

      Note: I don't know much about data mining and analytics yet
      but I own a couple of books on the subject that I'm trying to
      force myself to read.
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  • Profile picture of the author Sarah Russell
    I second the vote for psychology and other social sciences. You can learn the technical side of things (building websites, basic graphics, etc) on your own pretty easily (or at least outsource them more cheaply), but if you don't know how to target someone's motivations and desires to get them to buy, you aren't going to succeed.

    Granted, this is coming from someone with a degree in Environmental Sciences, so take that for what you will...
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  • Profile picture of the author Searchlabmedia
    Don't waste your time in college. They will just fill your head with a lot of non-sense that the professors know NOTHING about! I graduated from USC, I am a die hard football fan, but honestly, my professors were Morons, well, except for one. They were clueless about life. I spent 8 years teaching middle school after I graduated, and NOTHING i learned in college applied, nor does it apply to my internet marketing life.

    Graduating from college does not measure intelligence, it measures determination, if you are determined to be successful, you will be successful. Good luck!
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  • Profile picture of the author jointaldc
    I've always wanted to know as well, I've been wanting to go back to school, but IM takes too much of my time, I was thinking of studying psychology, I'm pretty damn sure that will help out as well
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  • Profile picture of the author CalvinWarr
    My view of Education is that it teaches you how to LEARN. As you study for your exams and term papers, you discover HOW you learn best and WHEN you are most able to absorb and so on... In other words, you learn more about how you yourself are able to pick up new knowledge. Then, this allows you to translate that into IM in the sense that you now know what is your best "learning style". Sheesh! Writing that has just put a light bulb on for my own IM issues...
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