I am about to start a website for a friend's physical product. I was doing some research into the market and it looks like the keywords I would go for would get about 300k searches per month. Now, I've heard that the #1 spot in google can get you 80% of the clicks, but lets just be really conservative and say I get half of those clicks at the #1 spot (it will take a very long time to get to #1 but I can do it) SO, that is 150k people landing on my site every month. Even at a measly 2% conversion rate that would equal out to 3000 sales OR $72k per month. Mathematically this checks out... As far as I can tell. But that seems way to good to be true. What are your thoughts?
Also, might I add that I will have exclusive online sales rights for the product, and the product is already pre-branded (people are familiar with it).
I have a feeling that I am missing out on some variable because these numbers just blow my mind. So, tell me what you think. If these numbers do actually check out then I will be an extremely happy (and motivated) person.
I overestimated a bit. Still, 50k visitors per month is extremely conservative, and with a (apparently not measly) conversion rate of 2%, that's $24k revenue p/month. But I know I can make more then that, because I am stubborn!!!