$72k per month? Can this possibly be true?

69 replies
I am about to start a website for a friend's physical product. I was doing some research into the market and it looks like the keywords I would go for would get about 300k searches per month. Now, I've heard that the #1 spot in google can get you 80% of the clicks, but lets just be really conservative and say I get half of those clicks at the #1 spot (it will take a very long time to get to #1 but I can do it) SO, that is 150k people landing on my site every month. Even at a measly 2% conversion rate that would equal out to 3000 sales OR $72k per month. Mathematically this checks out... As far as I can tell. But that seems way to good to be true. What are your thoughts?

Also, might I add that I will have exclusive online sales rights for the product, and the product is already pre-branded (people are familiar with it).


I have a feeling that I am missing out on some variable because these numbers just blow my mind. So, tell me what you think. If these numbers do actually check out then I will be an extremely happy (and motivated) person.

*edit*
I overestimated a bit. Still, 50k visitors per month is extremely conservative, and with a (apparently not measly) conversion rate of 2%, that's $24k revenue p/month. But I know I can make more then that, because I am stubborn!!!
#$72k #month #possibly #true
  • Profile picture of the author takeiteasy
    if you spread all of your eggs and hit google's top rank spots in multiple hot items, i wouldn't see why not...72k is a lot though...but the hard work is just getting to those prime spots...its on auto pilot after that
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  • Profile picture of the author Jill Carpenter
    No, it's a lie. No one makes more than 100 dollars a month online.
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    • Profile picture of the author BloggerHigh
      Originally Posted by avenuegirl View Post

      No, it's a lie. No one makes more than 100 dollars a month online.
      That was worth logging on for this morning!
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    • Profile picture of the author Joel_Cowen
      Originally Posted by avenuegirl View Post

      No, it's a lie. No one makes more than 100 dollars a month online.
      Wow you must be living the high life.

      Back to the original post ... the first step is getting to number 1, do that first. You could make a product out of your process. Something to think about.
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  • Profile picture of the author James Harrison
    Oh yah I forgot about that rule avenuegirl :p
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  • Profile picture of the author yanivkalfa
    I dont see why you think its such a big deal there are many niches that are that profitable
    And yes 72 - 50k a month is possible i have seen website doing that with adsense only

    So i belive its possible
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    • Profile picture of the author tpw
      Despite your ranking in the search results, there are two more factors that can be as important or more important than your placement in the rankings...

      1. Title of page; and

      2. Description of page given...


      This is especially important when you are not in the top spot, because it will let you leech some clicks from those in the top spots...

      But if you are at the top of the pile and your title and description suck, your competition will be grabbing that traffic instead of you...
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    • Profile picture of the author SantiSantana
      According to Market Samurai training videos the top spot gives you about 42% of the clicks for that keyword so your "conservative" estimate is actually the best possible result if their numbers are correct ( assuming they have their math right).

      As always it is all about metrics. You say even a measly 2% at 40% of 300k would land you 72k a month, well:

      1.- Its not 150k visitors but 126k tops, assuming that 300k figure is very close tothe actual number of searches. (if you are rather looking at say 280k that also takes a chunk of visitors)

      2.- A "measly" 2% conversion rate is not mesly at all. Its about the higher side of average (If irecall correctly average was like 0.5% to 2% although it might have evolved over the years).
      Getting that "measly" 2% might be harder than you think and/or cost you a good copywriter who will command a 4 to 5 figure rate to get you those results.

      3.- The reason that conversion rate might be hard is because you havent given any indication in the OP that the keyword you are targetting is a buying keyword. To give you an example, a 2% conversion on a keyword phrase that includes the word "free" might be an odissey as we say over here.

      4.- Im assuming your math (3000 sales to a total of $72k a month) means that those $24 per unit is net margin after discounting production costs, product creation, marketing costs, overheads, tax,you know,everything. Else we are talking 72k gross revenues per month. COnfusing the two is usually a fatal mistake because people seriously damage their cashflow without knowing what they are doing.

      I'm not trying to burst your bubble or anything, just want you to make sure you have your reality checks in place before you start down this road. Managing expectations is something most people dont think much about until its too late.

      I should know. My first ever check form IM was for a little over 150 dollars. I was overjoyed. Then I found out my adwords cost plus the outsourcer and other costs were over 600 pounds (about $1k at the time).

      Im not saying you dont have a potential goldmine in your hands, just make sure you analyze it objectively.

      Hope this helps.
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  • Profile picture of the author James Harrison
    Yaniv, I think it is such a big deal to me because it's ME that would possibly be making this money. Granted, it's going to take a crapton of work and time, but I think I can do it. And this is only organic traffic o.0 PPC could make those numbers skyrocket. Crazy stuff.
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  • Profile picture of the author oneplusone
    The top spot on Google doesn't get anywhere near 80%, more like 30-40% of the clicks.

    But it still would be pretty good, assuming there are 300,000 searches monthly.

    Are the 300,000 searches EXACT match or BROAD?

    You need to ensure you are looking at the EXACT match data.
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  • Profile picture of the author James Harrison
    Even if the top spot only gets 30-40%, with a higher conversion rate like 9% (which is achievable), that would be $194k
    And I was looking at broad, adding up monthly searches from a LOT of keywords, not just one.
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    • Profile picture of the author oneplusone
      Originally Posted by James Harrison View Post

      Even if the top spot only gets 30-40%, with a higher conversion rate like 9% (which is achievable), that would be $194k
      And I was looking at broad, adding up monthly searches from a LOT of keywords, not just one.
      You need to switch it to EXACT, then add up the numbers of searches generated by the keywords.

      I've made this mistake in the past, and it leads to a lot of disappointment if you don't have the correct data beforehand.

      The numbers might still be good with exact match, but you have to check.
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  • Profile picture of the author James Harrison
    Paul, I understand there will be masses of competition... but this product stomps on products that are like it. I could say alot more about it to make that point, but just trust me. As people learn more and more about it, the less competition I will have.
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  • Profile picture of the author Kevin_Hutto
    I don't think you realize how difficult it can be to get someone to break out a CC and type in those digits... You say "measly 2%" conversion... and that 9% conversion is very attainable... 2% conversion to cold SEO traffic is FAR from measly and I have never seen a product have 9% conversion for a major traffic term like you are talking about here... (in 10 years of doing this)

    Not trying to piss on your parade, but thats the truth.
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  • Profile picture of the author James Harrison
    Well I see that I have overshot everything a *bit*, but hey I think 10k per month would definitely be attainable, and that's 10k more then I am making right now :p
    And even with my gross overestimate, according to everyone else's estimates, I could very well make a lot more then that.
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    • Profile picture of the author oneplusone
      Originally Posted by James Harrison View Post

      Well I see that I have overshot everything a *bit*, but hey I think 10k per month would definitely be attainable, and that's 10k more then I am making right now :p
      And even with my gross overestimate, according to everyone else's estimates, I could very well make a lot more then that.
      Being optimistic is important, but delusion is dangerous.

      Which is why I recommend you ensure you're looking at the correct figures, looking at fantasy figures through rose tinted glasses isn't being optimistic - but deluded.

      Once you have got hold of the correct data, used exact match and understand what a realistic conversion rate is - then it is time to be optimistic.
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  • Profile picture of the author SantiSantana
    DOnt let the troubles ahead get to you. Chances are you have a good opportunity onyour hands, just make sure you dont throw it away by not analyzing it properly.

    Its a numbers game, so start gathering those numbers. Good luck!
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  • Profile picture of the author James Harrison
    onepulsone, I did exact match and it would be more like 150k searches per month. So lets say 50k go to my site and 2% convert, thats $24k in revenue. That seems a bit more obtainable right?
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    • Profile picture of the author tpw
      Originally Posted by James Harrison View Post

      onepulsone, I did exact match and it would be more like 150k searches per month. So lets say 50k go to my site and 2% convert, thats $24k in revenue. That seems a bit more obtainable right?

      If you can create a perfect storm, "attainable" works...

      But the "realistic" numbers are probably situated far to the south...

      There are far too many variables to factor in, for your simple math to be an effective measure of "future results"...
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    • Profile picture of the author oneplusone
      Originally Posted by James Harrison View Post

      onepulsone, I did exact match and it would be more like 150k searches per month. So lets say 50k go to my site and 2% convert, thats $24k in revenue. That seems a bit more obtainable right?
      I don't know what market you're in, but 2% is obtainable unless you're selling/promoting something very expensive.

      I think as others have said though, you have to be aware that the keywords with a lot of searches - usually have very strong competition.

      Not always though, some keywords are completely overlooked in many markets and the competition is very beatable.
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    • Profile picture of the author SantiSantana
      Originally Posted by James Harrison View Post

      onepulsone, I did exact match and it would be more like 150k searches per month. So lets say 50k go to my site and 2% convert, thats $24k in revenue. That seems a bit more obtainable right?
      at the figure before mentioned it would be something between 6k to24k a month gross revenues ( you could get a lot more but you need to be conservative when forecasting sales. Ask any bank for assistance on this matter and they will tell you the same thing).

      Since the product already exists and has branding behind it I will assume no product creation costs, just cost of manufacturing the product. Then you will need to add fulfilment if you are going to sell it over the net.

      So you might have some advantages going for you but once again, you need to be thorough with your numbers.
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  • Profile picture of the author TomBuck
    Yeah you could within 6 months but you need to use siloing if you do this then you should defo make 50-70k a month.
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  • Profile picture of the author Willie Crawford
    I know people making over $100k per month, but I know
    more people not even making $100 per month online :-)

    There are so many variable.

    One of the most important ones to me is how many of
    those people searching on your term are buying a product
    similar to yours and at a similar price-point?

    How many of the people searching on you term are
    comparison shopping or doing their research online but
    then buying locally?

    If you notice a void in the marketplace, why does
    that void exist? Has someone else tried what you're
    thinking of doing, and found it not profitable.

    I'm not trying to discourage you... just thinking out
    loud

    Willie
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  • Profile picture of the author oneplusone
    Another thing I should add, is that you need to test the market before you worry about Google.

    You say your friend's product is superior to products that are like it, but is it actually proven to sell?

    I mean real sales where people have paid actual money, not based on assumptions.

    There are sources of traffic where you can test to see whether the product actually sells or not.

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  • Profile picture of the author James Harrison
    Oneplusone; projected company worth by the end of 2011: $300m (granted, most of that is commercial sales and from sales of what the product itself produces..). I know that sounds outrageous but his product is massive. The only reason he's letting me do online sales is because he wants to see me succeed as I am his good friend and favorite student :p Whatever I make for him online will barely contribute to total profits lol. So what I guess I am saying is that people are definitely buying and using the product.
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    • Profile picture of the author oneplusone
      Originally Posted by James Harrison View Post

      Oneplusone; projected company worth by the end of 2011: $300m (granted, most of that is commercial sales and from sales of what the product itself produces..). I know that sounds outrageous but his product is massive. The only reason he's letting me do online sales is because he wants to see me succeed as I am his good friend and favorite student :p Whatever I make for him online will barely contribute to total profits lol. So what I guess I am saying is that people are definitely buying and using the product.
      If that is the case then go for it, the breakthroughs are often the deals one does with big players.

      I know this from my own experience.
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    • Profile picture of the author tpw
      Originally Posted by James Harrison View Post

      Oneplusone; projected company worth by the end of 2011: $300m (granted, most of that is commercial sales and from sales of what the product itself produces..). I know that sounds outrageous but his product is massive. The only reason he's letting me do online sales is because he wants to see me succeed as I am his good friend and favorite student :p Whatever I make for him online will barely contribute to total profits lol. So what I guess I am saying is that people are definitely buying and using the product.

      Well then how about this?

      Instead of imagining what might come around the next bend in the road, GET STARTED on building your successful future NOW...

      The more time you spend asking silly questions in the forum -- questions for which you obviously don't want the answers -- the less time you have available for working...

      And if your friend is getting ready to go that BIG and he is giving you the exclusive for online sales, then you would be a fool to let your friend down...

      I am sure that if you under-perform for his product online that he will be tempted to replace you... Don't let him get to the point where he thinks that should be a consideration....

      GET TO WORK, and stop wasting our time by asking questions you don't want answered...
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  • Profile picture of the author Michael Nguyen
    TBH, the "40% - 45% or whatever of clicks for position 1" was a study done a long time ago and as I recall, that study has no PPC ads.

    The search results today are way different interms of look and layout of the page.

    One of my sites rank number 1 for a keyword rich domain, highly super targetted yet it only gets 25% ctr with 2900 impressions. Good title tags and description but still does not even get near 30% let alone 40%.

    Another site I have at number 1 reports a ctr of 15%!
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  • Profile picture of the author Rob Howard
    James, a bit of encouragement for you.

    I don't know the niche you are in or the numbers you are looking at. There is a TON of factors that goes into a successful campaign.

    However, 72k a month is possible.

    100k a month is possible.

    In fact, I believe Allen said in the War Room that Fat Loss For Idiots makes something like 21 million a year. That's 1.75 Million a Month!

    Now, I don't know if that's before or after affiliates get paid. Lets assume it's before. That is still over 400,000 bucks a month for the product owner, gross. (he still has other fee's and expenses)

    When it is all said and done, I imagine he takes home 200G's a month or more. This is, granted, guesswork. Regardless, the potential of earning is huge.

    Dream high, aim high, and work hard to achieve it. You can!

    Rob
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  • Profile picture of the author dv8domainsDotCom
    Y'know, I'm not going to discourage you with statistics, facts, figures, all this other stuff. And I'm being sincere. Sometimes you just have to go with your gut and just do it. There will always be some form of calculated risk in any business venture. And if you're sure that P1/Rank 1 is attainable, what do you have to lose? 10 bucks for a domain name?

    I'm not going to do math, estimates, w/e. Just jump on it. I'm targeting something that is "super competitive" by all measures (and quite profitable), slowly working towards the goals following best practices for SEO and I am slowly moving up. Did I expect overnight results to begin with? No. Am I realistic? Yes. Am I working hard to build links and on-site SEO? You betcha! My risk vs. reward only comes from time investment at this point. Not biggest deal in the world.

    Stick with it, understand that your numbers just might be wrong, and accept that. Even google [exact] can be pretty far off, conversion will always fluctuate, and you may only get .1% conversion. Would you be unhappy with 10k (profit, assumed) a month? Probably not! This is profit! You can measure, analyze, improve. So don't be disappointed if 72k, 50k, 25k doesn't happen right away. It just might, eventually.

    I wish you luck. Just.friggin.do.it.
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  • Profile picture of the author jointaldc
    It is very possible, and it actually happened to one of my friends. He wasn't nearly making 72k, but he went from earning 2k a month at his regular job to 3 months later making over 30k per month. It can happen, though for those 3 months, I didn't see him, he was working extremely hard
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  • Profile picture of the author sarafina
    If the product is that good then I'd start a ppc campaign. That way you can at least judge 1) which keywords get good volume and most importantly 2) which keyword converts.

    Focus on those then build the seo campaign out. At the end of the day if he is putting you in charge of online, you're leaving a ton of money on the table by just focusing on seo.

    Also is this relationship that gives you exclusive rights to online actually in writing? I'd make sure it is before you do anything.
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  • Profile picture of the author lisaann
    I didn't read all the posts, but all you have to do is buy PPC ads for the search term and find out if it's really going to be profitable for you before you start in with SEO.

    You can get your conversions higher while you're waiting to get ranked high and/or find out if this term is even going to be worth your while.

    From doing that you can find out what you'll earn, no one here can tell you.

    Also if there's one phrase that is profitable, there's going to be many more, so you'd be crazy not to try them all with PPC and then optimize different pages of your site for all of them. Don't just go after a single keyphrase and call it quits.

    Lisa
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  • Profile picture of the author James Harrison
    Thanks for the insight guys. Also, I'd like to let everyone that I am going to do this no matter what, even if it meant 0 profit for me, the inventor of the product is a very close friend and I would do anything for him. If it makes me money then even better
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  • Profile picture of the author Clyde
    How about you do it first and THEN post.

    I suspect 6 months worth of SEO work before you get that #1 spot.

    My advise?
    Don't make any elementary mistake such as using Broad or Phrase match.
    Learn the right way to do KW competition research.

    I see a lot of talk here on this forum, but not enough follow-through (not talking about you personally) and I would love to see the other case for a change.
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  • Profile picture of the author Sander Zaydman
    Hey James,

    50k- 72k is doable if you figure out your conversation rates.

    Also, traffic is great but make sure that the actual site converts...

    Have an opt in form and an autoresponder set up so that you offer people

    something of value and they understand why they are buying the product.

    Hope this helps.
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  • Profile picture of the author tht222
    $72k is too juicy for you to be left comfortably on No1 for a longer period of time...

    Companies with far deeper pockets and an army of in-house SE gurus would take the top spots in no time - creating 70 sites with $1k monthly profit is probably more realistic and better approach.
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    • Originally Posted by tht222 View Post

      creating 70 sites with $1k monthly profit is probably more realistic and better approach.
      In my experience, this is totally false. It's more feasible to create, run and manage one successful website than a myriad of $1k/month sites.
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      • Profile picture of the author JohnMcCabe
        James, it sounds like you may have a tiger by the tail here. I just have a couple of extra onions to throw in the stew pot...

        > So far, I hear you projecting revenue. Before you start spending that, multiply it by your cut. I.E., If you get 50% commission like you would on Clickbank or something, your cut of that $24k is $12k. If you get 5-10% (more common with physical products), that's $1200 - $2400 per month.

        > Look at the lifetime value of a customer. Is this a one time purchase? Or would a buyer normally make additional purchases, such as supplies, upgrades, related products, etc.?
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  • Profile picture of the author Randy Daugherty
    Make sure you site content is very interesting and enticing for if not your effort will be useless...Goodluck!
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  • Profile picture of the author peter.max
    Forget about how much you can make. That takes care of itself if all the other parts work. I often see people look at numbers where there are 300k searches and not look at all the factors that may influence the numbers. Niches, trends etc.

    A number of people commented that you should test a sample with PPC, keep accurate stats and keep it updated as you scale up. Look at factors that impact CTR, conversions etc. When you plan to sell at the scale that you mention you need to make sure that run the analytics continuously otherwise you can loose a lot of money before you realise
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    • Profile picture of the author Nikhil V Nair
      My suggestion is to prove your marketing skills first before aiming the First spot for a competitive keyword. What is the meaning of getting massive traffic if you don't know how to convert it?.

      In theory everything is possible. So many nice theories are there

      1 website making $10/day = 100 websites making $1000/day

      who is going to manage these 100 sites?

      Your 2% conversion is hypothetical. Here are the steps I recommend

      1. First make sure that there is a market for your product ( search your main keyword in google and see how many adwords ads are there and what they sell )
      2. Develop a good product with USP (Unique Selling Proposition)
      3. Write a good sales copy ( outsource it if you are not at writing copy )
      4. Drive traffic using Adwords and see what happens.
      5. Test your copy until you get a good conversion rate ( 2% in your case )
      6. If everything went smoothly Until step 5



      Go ahead with your SEO endeavours
      Even if you spend $22k/month for SEO(Another theory), you can enjoy $50k per month

      Never put the horse before the cart. One of the main mistakes people make Online


      Thanks
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  • Profile picture of the author NerdGary
    There are usually more factors involved...

    -The recession,
    -the product price vs its peers,
    -the product quality, the price point,
    -the adwords ads may be more intriguing then your product offer,
    -the site design, the product market environment (ie: you could be #1 for "forex robot" in google, but the customers have all been burned before and don't want to buy another forex robot)

    Yes its very possible you could make 100k or whatever a month.. but just because you are first in google doesn't always mean those huge profits will automatically be made.

    The best thing to do is keep your expectations low... And work hard.

    If it only made 5k a month.. what is wrong with that?
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  • Profile picture of the author ShannonSrseG
    Top position in google can bring you more than just 50-72k per month for high competitive niche. Nothing to be so surprised ~
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  • Profile picture of the author paulie888
    There are many factors and variables involved that won't really know about until you get your site to the top of Google, so it's best not to count your chickens before they hatch.

    With that said, this does look promising, so don't waste any more time and get to work. Getting everything in place and having the site ranked is going to be a difficult and time-consuming affair, so remember every time you get discouraged about how much potential this product has in the online marketplace!

    Paul
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  • Profile picture of the author madison_avenue
    I would have a look at shopify as a good platform for selling physical products. This will get you up and running very fast.
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  • Profile picture of the author Clyde
    Originally Posted by precious007 View Post

    I'm currently working on a project for someone that makes 72K from 12 movie streaming/hosting websites per day ;-)

    So yep, I guess that's easy, if you know your business model and market from inside out.

    Al.
    He better not be from the US yo the lawsuits will hit him hard.

    but just to be sure, 72k USD per day? Really?
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  • Profile picture of the author commonjoe
    It's not at all possible unless you start doing Black hat Activities.
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  • Profile picture of the author Lynnettelind
    That why there are more and more black hat out there ~
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  • Profile picture of the author Chris Donne
    Love your attiude , love your quote, good luck,
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  • Profile picture of the author Gary King
    Just build the site and rank it then...

    You're confident that you can do it.

    You say that even poor conversions and underestimating will make you rich.

    Why the he** are you still sitting here vs getting this going?

    Be smart and adapt quickly if it's bombing - no sense in getting sucked into the stupid vortex.

    But, if you're right, it will make one heck of a good post when you can screen shot the earnings, right?

    Truth is, there ARE factors to consider as the other posters have said. You've sort of ignored those, but if you're a man on a mission, then go kill it. Just get it out there and start making money.

    Stop talking about what ifs and how much do you think I can make, and go make it, ok?
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  • Profile picture of the author dagaul101
    It isn't overly optimistic, there are some folks that are making more than that every month from the search results alone, and once they get there, they will use all their tricks to stay there, because once you are getting that amount of traffic into sales you never want to go back to mediocrity
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  • Profile picture of the author vok
    Every internet company that I've researched online that does atleast $1m+ a month in sales is targeting THOUSANDS of keywords and not just one, just keep that in mind.
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  • Profile picture of the author James Harrison
    I think eveyone is misunderstanding me, I WOULD be going for thousands of keywords, not just one...
    Again, thanks for the input everyone.
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    As a man thinks, so is he.

    I desperately want to change the world, and I certainly intend to do so.
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  • Profile picture of the author macchiavelli
    $70k per month is nice.
    My current goal is $70k a day..in profits.

    Im in a huge niche so its possible.

    Its all a numbers game
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  • Profile picture of the author Housestacks
    My family says I am stubborn - I like the word persistence (its a success word and has its place in religion)

    I would like to follow up and ask where you are on this - keep us updated

    Thank you and warrior forum
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  • Profile picture of the author sarahberra
    I think that it's possible, but it's much harder than you realize. 72K per month would be a very nice income.
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  • Profile picture of the author James Harrison
    I am starting on the site now but I won't have sales right until February. Hopefully by then I'll have a well ranked site.
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    As a man thinks, so is he.

    I desperately want to change the world, and I certainly intend to do so.
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  • Profile picture of the author Philladelphia SEO
    I was doing a search and I stumbled across this post and literally just joined so that I could join in.

    @James - your question yielded the responses that I'm going to embellish on, but fall in three buckets:

    1. "Yea, it's not a big deal to accomplish because people do it all the time..."
    2. "No, remember if it was that easy, everyone would have done it already..."
    3. "Can't say if you will be successful, but here is sage advice to consider..."

    So back to the reason for me joining the forums--by your pic, I'm going to guess that you are still at an age where you look forward to birthdays, unlike moi. With that said, I think that whether your venture yields incredible wealth or forces you to live with mom & dad until your 40-years-old, it will provide you invaluable experience.

    If everything works out for you (which I hope it does), you can look at the blueprint of your success and see how to apply that blueprint elsewhere. Then buy mom & dad their own private island. Although you don't know me, I would accept a private island should you want to reward me for no logical reason.

    If the venture turns out to be unsuccessful, you can look at where it went wrong, e.g., overestimated search volumes, lower click-thru percentages, smaller than expected conversions, increased competition, or Al Gore decides to turn off the Internet.

    The quote that hangs on my wall just two feet away reads, "Whether you think you can, or that you can't, you're right" -Thomas Ford

    Best of luck...and remember my offer to accept private islands or any other gifts when you make it big.
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    • Profile picture of the author James Harrison
      Originally Posted by Philladelphia SEO View Post

      If the venture turns out to be unsuccessful, you can look at where it went wrong, e.g., overestimated search volumes, lower click-thru percentages, smaller than expected conversions, increased competition, or Al Gore decides to turn off the Internet.
      Hahaha, this made me laugh.

      Originally Posted by Philladelphia SEO View Post

      The quote that hangs on my wall just two feet away reads, "Whether you think you can, or that you can't, you're right" -Thomas Ford
      One of my favorite quotes

      Thanks for the input, It's very encouraging. I am most definitely going to go ahead on this because I KNOW that their is serious money to be made. I'll remember you when it comes to Island-buying time
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      As a man thinks, so is he.

      I desperately want to change the world, and I certainly intend to do so.
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      • Profile picture of the author FredJones
        Great discussion.

        If you have some money to invest and a website (yours or your friends), run a PPC campaign with a low cost to count impressions and high count to track conversion rates for a few days. Surely if you are planning $300 million by next year you would be able to afford around $100 or whatever now!

        Then start SEO with realistic expectations.
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  • Profile picture of the author James Harrison
    Yah I am definitely going to run some PPC tests Fred. And HE was told that the company will be worth that much from commercial sales and use. Sadly, that won't be going into my wallet :p But hey, I'll plan for $300m too haha!
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    I desperately want to change the world, and I certainly intend to do so.
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  • Profile picture of the author THK
    James
    One last reality check, even with "exact match" the google keyword tool is inaccurate and results are mostly inflated.

    But do it anyway. If you see expected profit, good. If not, you will walk away with valuable experience.

    All the best.

    Tanvir
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  • Profile picture of the author kenny5
    If you keep at it, and don't ever get distracted by other things, you can definitely do that, and eventually you can scale up and put everything on autopilot by hiring some people and you'll be living the dream
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  • Profile picture of the author derekwong28
    $72000 per month gross sales is not a large amount as far as e-commerce sites are concerned. But you are faced with ever diminishing returns as your volume increases. E-commerce is a quite a labour intensive business and could tie you down to working 9 to 5 per day. It is not the carefree IM lifestyle that many want.

    To ship 100 orders a day, you will certainly need full time staff or a rather expensive product fulfilment service. When we used to have an e-commerce shop, we had to hire 4 fulltime staff even before we got to $40000 per month in sales. We had a customer service clerk and also an in house web designer.

    Derek
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  • Profile picture of the author paulie888
    James, since you say this is a physical product, what kind of commissions are you getting per sale? I hope what you're promoting has a fairly high profit margin so that you can at least earn a decent amount per sale. Though the commissions will never be in the region of 60 or 75% like with many digital products, I hope you'll be getting at least 20% or somewhere in that vicinity for each sale?

    Paul
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  • Profile picture of the author windowblinds
    Ya it can be done though very hard, but how can you tell that you will get it to #1, your competitors are also working hard, itsn't it?
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  • Profile picture of the author James Harrison
    Paulie: 50%. He offered me 100% But I didn't feel right doing that. (plus that was before he realized how many sales could potentially happen.)
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    As a man thinks, so is he.

    I desperately want to change the world, and I certainly intend to do so.
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