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How Long Before You Mention A Product To Your List?

by Branlan17
12 replies
Right now I have a squeeze page set up for promoting a clickbank product on tiredness, fatigue, and getting more energy. I offer them a chance to learn 3 of the biggest causes of tiredness and receive a mini-course of lessons surrounding how to handle those three factors to start tackling tiredness.

My question is.... how/when would you work a product pre-sell into this promotion? I'm doing my best to follow the 'useful, but incomplete' principle, because I don't want to give everything away, but I still want to make sure I'm providing quality information and I don't jump the gun on product promotion.

If you guys have any suggestions for when and how to introduce the product I'd be much obliged.

Thanks much,

- Brandon L

P.S. While I understand this question has been asked before I only reposted to see if I got some unique perspectives based on the type of product i was promoting and the approach I'm taking.
#list #long #mention #product
  • Profile picture of the author Shaun OReilly
    Right away.

    Give useful content together with soft offers to buy
    the product.

    For example, present an offer to buy on your thank
    you page and make sure that there are links to the
    offer in your initial e-mails too (e.g. in your signature
    file).

    Then further into the e-mail sequence you can have
    some e-mails that focus more on exclusively selling
    the product there as well.

    Remember that people who subscribe to your list will
    be highly interested in the subject at that point and
    some will buy your product - if you give them a great
    offer and link to do so.

    Focus on building a list of buyers rather than just giving
    away free stuff all the time and conditioning people to
    expect great information for free.

    Dedicated to your success,

    Shaun
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    .

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    • Profile picture of the author BacklinkExcellence
      Originally Posted by Shaun OReilly View Post

      Focus on building a list of buyers rather than just giving
      away free stuff all the time and conditioning people to
      expect great information for free.
      I think this needs to be stressed because it can really make the difference between having a responsive list that keeps buying from you or just having a list of freebie seekers that will water down your open and clickthrough rates. However, there's a really fine line between selling and "recommending" so email marketing could be considered an art in this context
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  • Profile picture of the author Branlan17
    thanks guys I really appreciate this input!
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  • Profile picture of the author thebitbotdotcom
    It depends on if you are referring to the your sales funnel or newsletter.

    If you are referring to your sales funnel then as previously mentioned, you have to strike while the iron is hot.

    If you are referring to a blast, then it really doesn't matter in my opinion because everyone subscribed at different points.

    Just make sure that whatever you pitch is worth the money and that your believe in it.
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  • Profile picture of the author paulie888
    I think that because of the niche you're in, it'd be easy to soft sell your prospects quite often in your emails as they fit the profile of a desperate crowd wanting a quick solution to their issues. This is not the IM niche, and because they want a quick solution to their problems I think you can mention your solution (the product) in a helpful manner immediately after they opt in.

    Paul
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  • Profile picture of the author Branlan17
    Ok I think I'll suggest it on the thank-you page then, appreciate it!
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  • Profile picture of the author Slade556
    I mention something in almost every email I send out. The difference between the emails though is some are much more of a hard sell while others passively mention it in the middle of useful content. When I first started I used to be afraid of mentioning products but too much free info and your subscriber will feel they got their fill and do not need what you are offering. A healthy mix with consistent offerings works best for me.
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    • Profile picture of the author JohnMcCabe
      In a way, you want to train your subscribers. You want to get them accustomed to clicking links you give them and finding value at the other end.

      You want some sort of link to your product in every email - if they're ready to buy, don't make them wait until you're done selling. It might just be one sentence at the bottom of your email.

      You also want to send them links to things of value - it could be articles, blog posts, videos, medical studies that support what your product offers, whatever.

      You want them to reach the link and think "gee, I wonder what he found this time?"...

      Then, when you do make a harder pitch, they'll have experience of finding good stuff when you make a recommendation.

      Don't stop there, though.

      Start sending them stuff that helps them get the most out of the product. Preferably stuff they can benefit from even if they didn't buy, but buying would make more effective. Then you can add soft-sells to the bottom of the email again.

      "Remember, if you haven't picked up a copy of XYZ yet, you can get it here..."

      The bottom line is that you want to offer value, but not lose sight of why the list exists in the first place.
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  • Profile picture of the author James Foster
    I promote products on my thank you page, then in the very first email.

    The first email sent is the one most opened so it's the best place to sell something.
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  • Profile picture of the author Branlan17
    For those of you suggesting I promote it on the TY page, which is wjat I want to do, how do you set things up so they have the best chance of reading through vs just closing the thank you window? So let's say I've got a page that says "Thank You, please check your email for your free report"

    What is the next line I use to get them to read a review on the the product?
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    • Profile picture of the author Tymarkinc
      Originally Posted by Branlan17 View Post

      For those of you suggesting I promote it on the TY page, which is wjat I want to do, how do you set things up so they have the best chance of reading through vs just closing the thank you window? So let's say I've got a page that says "Thank You, please check your email for your free report"

      What is the next line I use to get them to read a review on the the product?
      On your thank you page I would have the download and something that says bonus offer. I would send them directly to sales page.

      The next day I would send an email like a wrote a review of XYZ product and then I would send them to the review.
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