What an incredible success story!
Home | I Wear Your Shirt
Basically the guy (Jason Sadler - and now he has a few others who also wear your shirt), will wear your shirt advertising your company for 1-day.
The price starts at $5 on Jan 1st, and increases by $5 each day. So Jan 2nd is $10, the 3rd is $15, and so on.
2010 is already sold out, and 2011 is sold into June! July is the month
that he hits the $1,000 per day mark. And the entire months of both November and December are all $1,500+ per day!
He does also throw in some twitter and facebook, and youtube posts, but those are given as "extras". It all started with just him and a t-shirt!